Budweiser resists off-trade discounting in drive for authenticity
10-Mar-2008
Budweiser is putting a new focus on quality and authenticity in its UK marketing - and is pledging to resist pressure to discount the brand in the...
10-Mar-2008 By Noli Dinkovski
Budweiser is launching a major UK-only ad campaign to bring out the core values of the brand. True Dedication will focus on the care that goes into...
BrandsBriefs
06-Mar-2008
Tenth flavour for Corky's Global Brands has added a 10th flavour to its Corky's range of vodka shots. Corky's Cappuccino, which will be available...
Supermarkets plan Easter price wars
06-Mar-2008 By Ewan Turney ewan.turney@william-reed.co.uk
Supermarkets are hotting up for an Easter beer price war despite last week's responsible retailing rhetoric. Last week, Tesco said it wants to raise...
BrandsBriefs
28-Feb-2008
Pierhead looks east Imported beer specialist Pierhead Purchasing is beefing up its portfolio with the addition of a South Korean beer. Max Prime is a...
The Agents
28-Feb-2008
David Broschomb Negotiator Fleurets, Leeds office When you are looking to take on a new business, there'll be no shortage of advice being thrown...
22-Feb-2008 By John Harrington
Brewers revive Hogath's Gin Lane to link binge drinking to cheap alcohol from shops
BrandsBriefs
21-Feb-2008
Singha's 30th anniversary Singha Beer side-banners are visible on more than 100 London black cabs for a three- month spell until the Thai New Year,...
19-Feb-2008 By Ewan Turney
Portman Group has announced an independent audit of drinks marketing
Ask An Expert: the Cheltenham Festival
15-Feb-2008
Many of my regulars are keen racing punters. How can I make the most of the upcoming Cheltenham Festival? The Cheltenham Festival - held on March 11...
14-Feb-2008 By The PMA Team
MA deputy editor The PMA Team says up-for-sale Regent Inns has been as hard hit as any by worsening market conditions
Plan your campaign
14-Feb-2008
With England's national day less than 10 weeks away, pubs need to start planning now to make the most of 23 April Backed once again by Wells &...
Portman hits out at Welsh alcohol plans
14-Feb-2008 By Ewan Turney ewan.turney@william-reed.co.uk
Drinks watchdog the Portman Group has slammed the Welsh Assembly's plan to increase tax on alcohol and place more controls on its promotion. The...
BrandsBriefs
14-Feb-2008
Bacardi unveils its legacy Bacardi has held a series of events for key industry figures to reveal the history of the brand. La Legacia de Don Facundo...
11-Feb-2008 By Ewan Turney
The Office of Fair Trading has identified the top five tricks used to scam people. As part of its Scams Awareness Month, the OFT is warning consumers...
BrandsBriefs
07-Feb-2008
Dirty Tackle back in play Wychwood has returned its 4% abv, seasonal ale Dirty Tackle in time for the kick off of the rugby Six Nations tournament....
SoCo looks to own February
31-Jan-2008
Southern Comfort is planning on 'owning' February with the launch of the SoCo Mardi Gras Month. Activity throughout the month will see SoCo pushing...
24-Jan-2008 By The PMA Team
The PMA Team takes a look at the state of the managed sector
Everards' Bremner excited by new challenges
21-Jan-2008 By Hamish Champ
Everards commercial operations director David Bremner has revealed that his departure from the Leicestershire brewer, announced earlier today, has...
17-Jan-2008
MA Deputy Editor takes a look at the state of the tenanted and leased sector
Brookes planning Stuff the Supermarkets phase two
17-Jan-2008
Pub operator Tony Brookes is planning a new phase of his Stuff the Supermarkets campaign after striking a chord with customers across the north in a...
Brands comment
17-Jan-2008 By Rosie Davenport
PR that could take us places Blink and there's another one - it feels like there isn't anywhere that brands can't slap their logos, which is OK...
Opinion: Innovate to get ahead
10-Jan-2008
As the alcohol industry seeks to overcome the pressures experienced over the past few years innovation has become key for the industry.Brewers like...
MA award winner buys Dorset inn
10-Jan-2008
MA Pub of the Year winner David Sax has secured his second pub in Dorset. Sax has bought former English Inn of the Year the Museum Inn in Farnham,...
New TV sponsorship for Grolsch
04-Jan-2008
Grolsch lager will be seen back on UK TV screens every week this year, following a new £3m deal to sponsor Channel 4's primetime Original Comedy...
Brands comment
29-Nov-2007 By Rosie Davenport
Drinkers will pay for good taste Grab your torches - the witch hunt has started: which brewer signed on Tesco's dotted line, agreeing to knock out...
22-Nov-2007 By The PMA Team
MA City expert The PMA Team mulls over Laurel's investment strategy in the fast-casual dining market
Brands comment
22-Nov-2007 By Rosie Davenport
Less television more reality Marketers are sometimes prone to making the occasional spurious remark, such as one a few years back who told me the key...
The next big thing: suppliers' predictions
22-Nov-2007
Rupert Thompson, managing director, Refresh I think that over the next two or three years there will be an increasing trend towards brands with real...
16-Nov-2007
Drinks producers have reduced their TV ad spend by more than a quarter since strict new rules were introduced in October 2005
Advertising not targeting children
16-Nov-2007
A new report on the impact of alcohol advertising on young people has found that television advertising has become less appealing to under-18s since...
Ale makes play for sport
15-Nov-2007
Through their multi-million pound sponsorships, lager brands have long been associated with sport. Now the ale brewers are looking for a piece of the...
Take precautions against scam advertisers
15-Nov-2007
While it is very good news that a couple more scam advertising firms have been wound up, the truth is that the practice will continue while there are...
Mixability: Mixing the Mexican
13-Nov-2007
"The problem with tequila is, if you go out on the street and ask 100 people what they think of tequila, 99 will say 'no way, I remember that from...
Moorhouse's unveils TV ad campaign
09-Nov-2007
Lancashire brewer Moorhourse's has announced the launch of a new TV advertising campaign.The advert, which will be shown in the Granada and Yorkshire...
Guinness reaches Tipping Point
08-Nov-2007
Diageo is today unveiing 'Tipping Point', a new £10m advertising campaign for Guinness.Carrying on the 'good things come to those who wait' message...
JW Lees launches Grip Glass
08-Nov-2007
Brewer and retailer JW Lees has launched a unique pint glass. The Grip Glass has grooves to fit the hand, allowing a proper grip on the glass....
Pubfolio sale withdrawn
01-Nov-2007 By The PMA Team
A package of 340 tenanted Pubfolio pubs has been withdrawn from the market after bidders failed to meet the £100m asking price, according to...
MARKETING MUSCLE
01-Nov-2007
A round-up of the latest campaigns Robert Mondavi Constellation Europe has put £3m behind its first UK advertising campaign for Californian wine...
Top Scots crowned at SLTN Awards
31-Oct-2007
Scotalnd's champion pubs, bars, and nightclubs have all been honoured at the Scottish Licensed Trade News Awards.The country's biggest city, Glasgow,...
S&N: make your voices heard
25-Oct-2007
It's "what if" time again. What if Carlsberg and Heineken are successful in their bid to take over Scottish & Newcastle (S&N)? What will the...
Responsible message gets across
18-Oct-2007
Diageo GB says that its responsible drinking message has been effective, with two in three people likely to consider drinking sensibly having seen...
Job loss threat at C&C Group
10-Oct-2007 By Hamish Champ
The threat of job losses hangs over Magners cider maker C&C Group as the Irish company prepares to undertake a "comprehensive restructuring" of...
Awards scheme under fire
04-Oct-2007
PUBLICANS HAVE complained bitterly about an awards scheme which costs more than £100 - and leaves them with little in return.More than 70 pubs have...
Hamish Champ: Sharing the Welsh nation's pain
01-Oct-2007 By Hamish Champ
I watched the Welsh rugby team crash out of the World Cup to Fiji at the weekend in a lovely little pub in North Wales. I had a professional reason...
Brand activity
01-Oct-2007
Be prepared Unilever Foodsolutions Knorr Patak's prepared sauces help pub caterers to bring an intense flavour to their meals. Using a blend of...
Still a good time to sell, licensees told
26-Sep-2007 By James Wilmore
Licensees thinking of selling up have been told that "now is as good a time as any to achieve a competitive price". Graham Allman, managing director...
The Spirits of Christmas
20-Sep-2007
BaileysBaileys is to Christmas what Pimm's is to summer: the undisputed king of the season. In summer Pimm's can so often be the drink of choice for...
One eye on the prize
17-Sep-2007
A recent Nielsen report examined the 10 years of the beer industry during Tony Blair's premiership. Here are a couple of points:• off-trade has...
Branded glassware can get your goatee
06-Sep-2007
On the way to the eagerly-awaited World Beard and Moustache Championships in Brighton last weekend (a bit similar to the Great British Beer...
