Christine Parkinson, dubbed “the grandmother” of low & no alcohol drinks, gave eager fans of the category key tips on how to taste such beverages at the recently held Drinks Academy by Club Soda.
When Adnams set out to make a 0.5% ABV version of its flagship Ghost Ship pale ale beer, it had to invest in new equipment to ensure it could stand up to the original.
While traditionally it has been the on-trade leading the way in new trends, Thatchers Cider claims supermarkets are doing the heavy lifting when it comes to thanks to low & no products.
Almost 80 alcohol-free brands, suppliers, drinks experts and even a celebrity have united to urge the Government to take action on outdated alcohol-free drinks descriptors.
Alcohol-free-only brewer Big Drop has for many years offered its award-winning beers in bottle, can and keg but says the biggest challenge has been trying to get pubs to put a low & no draught line on.
By Simon Chaplin, senior director – Pubs, Restaurants & Franchising at Christie & Co
I recently encountered the phrase ‘zebra stripping’ – a growing drinking trend that refers to alternating between alcoholic and low & no alcohol drinks.
Following the successful trials of Guinness 0.0 on draught and a surge in consumer desire for low and no products, The Morning Advertiser (MA) has looked at the benefits of adding alcohol free lines in pubs.
Bars specialising in cocktails believe low & no alcohol drinks are here to stay but say the way in which people socialise is going to play a larger part in reducing alcohol consumption in the future.
Data from The Drinks List – Top Brands to Stock in 2024 charted the start of when the sector appeared to appreciate how strong sales for Low & No beers were becoming.
Channel-Islands-based Liberation Group recently announced a boost in its H1 financial results and cited low & no drinks as a key part to this success through its Butcombe arm.
“Don’t underestimate the power of the non-drinker”; that’s the message from Lucky Saint’s on-trade director Aaron Duffett as the low & no beer segment booms.
Adding a low or no alcohol draught beer line to your bar could see a pub double its low & no sales immediately, according to Greene King senior category manager Andrew Carpenter.
One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.
The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.
While the low and no-alcohol beer category takes up a smaller percentage of the on-trade market, it is the fastest growing sector in both volume and value sales.
Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.
The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.
Pat Humphries, on-premise associate director at Coca-Cola Europacific Partners GB (CCEP), looks ahead to a bumper summer for hospitality and shares tips on how operators can get ready.
If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.
What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.
According to CGA by NIQ’s Drinks Recovery Tracker, soft drinks sales in managed venues have risen during the past three months compared to the same period last year.
Habits towards soft drinks in the on-trade are changing as consumers increasingly "seek out" value for money and healthier options amid the cost-of-living crisis and a surge in wellness trends.
MONIN, the global beverage flavour expert, has launched an exciting competition offering outlets the opportunity to win £1,000 wholesale credit, every week for 9 weeks throughout June and July!
