Some 35% of Gen Z consumers in the UK would be more likely to choose a cocktail than a beer in the on-trade, new research into on-trade cocktail trends has found.
Creamy cocktails, cold coffee serves and healthier choices are rising in popularity across the on-trade, according to the 2025 Drinks Trends Report from Monin.
The Morning Advertiser (MA) has looked at key emerging trends within the UK-based ready-to-drink (RTD) sector, focusing on future predictions and examining expert opinions within the field.
Following warnings of counterfeit vodka earlier this week, The Morning Advertiser (MA) has looked at how operators can protect themselves and customers from potentially harmful products.
Today (Friday 16 August) marks national rum day, to celebrate the distilled beverage, the Morning Advertiser (MA) has taken a look back at some of the best rum-based recipes from the Drinks Masterclass series.
Customers are becoming more “experimental” with cocktails in the on-trade but innovation is key for pubs to harness the trend, CGA’s latest Mixed Drinks Report has shown.
As spirits sales continue to struggle across the on-trade, The Morning Advertiser (The MA) has looked into how pubs can maximise opportunities to push growth within the category.
Managed venues closed February with further year-on-year drops in drinks sales as “shifting dynamics” make growth more “challenging”, particularly for the spirits category.
As trends within the RTD sector shift and younger generations catch on to what the category can offer, publicans would do well to heed some expert advice.
As the popularity of Tequila continues to soar, pub and bar owners across the UK are presented with a unique opportunity to tap into the growing trend by pairing the spirit with food or hosting educational events to help change perceptions around the...
Celebrated on the 22 February every year, people around the world raise their Margarita glasses to toast the classic Tequila-based cocktail for International Margarita Day.
The spirits category faced a “challenging year” in 2023 but still presents plenty of growth opportunities, according to the latest CGA by NIQ On-Premise Measurement Service.
With the Christmas season fast approaching, this week’s Drinks Masterclass showcases some festive cocktail recipes to help pubs stand out from the crowd.
Cocktail culture and the popularity of classic mixer serves such as the G&T have made spirits one of the most dynamic sections of the on-trade drinks market in recent years.
Leading voice on rum and TV presenter Ian Burrell has told pubs stocking a variety of rums according to quality will mean everyone becomes a customer because they are not being priced out.
Independent cocktail bar Le Rêve celebrated its 10th anniversary at the weekend and has been celebrating for the entire month of September with a packed entertainment programme.
Closing this latest series of The Morning Advertiser’s Drinks Masterclass, Pennyroyal general manager Liam Jones shares how to make the bars Sway in the Morning cocktail.
Last Tuesday (27 June) the Top 50 Cocktail Bars teamed up with current number 43, The Milk Thistle, for an exclusive event at the venue all about sustainability in bars.
In this week’s Drinks Masterclass, London-based multiple operator Little Door & Co’s operations manager, William Russell, shares how to make the company’s Crimes of Passions cocktail.
