NEW PRODUCTS
Diageo releases new limited-edition Cîroc flavour
Diageo unveils limited-edition Cîroc variant
Diageo has introduced a new limited-edition flavour of Cîroc vodka, Cîroc Limonata (37.5% ABV).
Cîroc Limonata infuses smooth tasting vodka distilled from French grapes with the sweet citrus flavour of fresh lemons, presented in a bold white and yellow bottle.
Diageo said the new variant aimed to tap into the growing trend for flavoured vodka in the on-trade, with the category having seen a 14.1% uplift in pubs in the year to January 2024, according to data from CGA.
Best served with lemonade or as part of a spritz cocktail, the new variant from the UK’s tenth best-selling vodka on the Drinks List 2024 is availble to the on-trade now direct from Diageo in 70cl bottle format at RRP £40.99.
Diageo marketing manager for luxury spirits Beth Weston said: “As one of the biggest super-premium vodka brands in the GB market, Cîroc is well known for flavour innovation, and we are thrilled to be unveiling a brand-new, limited-edition flavour in time for summer.”
Franklin & Sons adds new tropical flavour to line-up
Independent soft drinks brand Franklin & Sons has expanded its portfolio with the addition of a new Peach and Mango sparkling soft drink.
A light, refreshing product with a strong flavour profile, Franklin & Sons’ new launch is a natural blend of white peach and mango with sparkling water.
The product development was driven by a 30.7% year-on-year growth in peach and mango flavour variants within the category, according to NIQ data.
Brand manager Lauren Edwards said: “It’s been exciting developing a product specifically with our customer in mind, tapping into trending flavours to meet evolving tastes, and bringing such a versatile soft drink to market.
“From those looking for a refreshing beverage for family days out, to adults seeking a refreshing non-alcoholic alternative, Peach & Mango is the perfect choice for venues looking to enhance their premium soft drink offering, just in time for the longer summer evenings and weekends.”
Franklin & Sons Peach and Mango is availble now at RRP £14 for 12x275ml bottles through Good Time In.
Purity releases new Pilsner
Warwickshire-based brewer Purity has announced the launch of a new Pilsner.
Pure Pilsner a 4% ABV gluten free brew made from only four key ingredients – water, hops, malted barley and lager yeast – and lagered for no less than four week to follow an authentic Pilsner recipe.
Using locally sourced British hops, including Jester, Goldings, Challenger, and Pilgrim, alongside East Anglian Malts, the serve also helps support Purity’s eco values by keeping the brewery’s carbon footprint is kept to a minimum.
The brand said the serve marked the “next chapter in its exciting journey” following its acquisition by Breal in December last year.
Pure Pilsner is available to the on-trade now direct from the brewery in 440ml can format as well as in 30 and 50 litre kegs. Read more here.
Global Brands relaunches retro classic
Global Brands has relaunched classic tropical RTD Reef (3.4% ABV).
Combining real fruit juice base with vodka, the serve is set to be marketed as the "ultimate nostalgic beverage" as part of an extensive strategy.
While it will be distributed with a refreshed design, Reef will be reintroduced to pubs and bars with its "classic flavour profile" in tact, the supplier said.
The serve was first released in 1988 and quickly became popular across the on-trade throughout the 90s.
Reef brand manager Jacob Barrett said: “We’re seeing the impact that 90s culture is having for today’s consumer, especially with the growth of our iconic Hooch brand. We feel Reef is perfectly placed to join the nostalgia revolution and bring its chilled vibes to venues up and down the country.
“It’s still the same great product that everyone knows and loves, but now at 3.4% ABV, to make the drink more sessionable, and ideal for summer drinking occasions.”
Reef is available now from Good Time In at RRP £21.50 for 24x275ml bottles.
Sandford Orchards releases Berry Lane Cider in a can
Devon-based cidermaker Sandford Orchards has announced the launch of its Berry Lane cider in canned format.
The 3.4% ABV serve blends cider made from Brown's, Michelin and Dabinett apples with the juice of fresh raspberries, resulting in a sweet and refreshingly tart cider.
Berry Lane, which is also gluten free and vegan friendly, is available now direct from Sandford Orchards in 500ml bottles and the new 330ml can format at RRP £44.85 for 24x330ml cans.
Sandford Orchards chief cidermaker Barny Butterfield said: “Berry Lane has always been a popular choice with our customers but, until now, it has only been available in a 500ml bottle.
"One of our key accounts in London wanted to add a fruit cider to the range of Sandford Orchards ciders that they were already selling so we took the opportunity to add canned Berry Lane to our offering.
"We’ve had a huge amount of interest already and, with festival season on the horizon and, hopefully, lots of al fresco drinking opportunities throughout the spring and summer, we think the new canned Berry Lane will prove to be a big hit.”
Hogs Back introduces new IPA
Tongham-based brewer Hogs Back has released an "easy-drinking" and fruity new IPA.
Stoned Fruit IPA (3.8% ABV), boasts apricot aromas brewed with Mosaic, Amarillo and Cascade hops with added oats for smoothness.
The new serve is available now direct from the brewery in a variety of formats.
Whitebox Cocktails releases trio of new serves
RTD cocktail brand Whitebox has expanded its portfolio with the release of three new serves, Spicy Margarita, Daiquiri, and Vieux Carré.
In keeping with the brand’s signature style, the three new products, which are available now direct from Whitebox, are full-strength cocktails made to the classic cocktail recipes.
Whitebox’s Spicy Margarita (20.5% ABV and £5.80 per can) offering is made with Tequila, Triple Sec, lime, coriander and green chilli to create a fresh and punchy cocktail best serves chilled in a coupe glass garnished with a lime and chilli.
Meanwhile the brand’s bold flavoured Daiquiri variant (26% ABV and £5.50 per serve) blends rum, lime and sugar, best served chilled in a coupe with a lime garnish.
Its XO Vieux Carré (30% ABV and £6.80 per serve) mixes XO brandy, American whiskey, sweet vermouth, herbal liqueur and bitters, resulting in a sweet and oaky drink best served well chilled in a rocks glass over ice garnished with a lemon peel and cherry.
Whitebox co-founder Ben Iravani said: “Since our successful crowdfunding raise last year, we have been working on developing a series of new cocktails to expand our offering.
“It’s no secret drinkers are seeking out bolder, more complex profiles. These types of flavours are commonplace in cocktail history and many of the classics have big bold flavours and complexity, so we wanted to bring those types of drinks to a wider audience.”
Molson Coors reveals two new Rekorderlig cider flavours
Molson Coors Beverage Company (MCBC) has introduced two new flavoured variants to its Rekorderlig cider range, Peach & Raspberry and Blackberry & Blackcurrant.
Both 3.4% ABV, MCBC said the new serves would “diversify” its current cider offering while the flavours had a “broad appeal” to consumers.
The global brewer added its Peach & Raspberry variant provided a light taste without too much sweetness, one of the “main barriers” to consumers buying fruit ciders, while Blackberry & Blackcurrant delivered a new dark fruit flavour with “year- round appeal”.
Rekorderlig Peach & Raspberry and Blackberry & Blackcurrant are both available to on-trade outlets now in 500ml bottle format direct from MCBC. Read more here.
- If you have any new products being released to the on-trade, email the details with high resolution images for potential inclusion to Erorppn.jryyre@jeoz.pbz. The Next round-up will be published on Thursday 2 May. Check out the previous round-up here.
