THE LOW & NO PROJECT
8 ways to improve your menu for non-alcoholic drinks
As more mindful drinkers are exploring the new year without alcohol, menus are key to how a pub or bar presents its non-alcoholic offerings.
Low & No Alcohol
THE LOW & NO PROJECT
Portman Group: More people drinking low & no options than ever before
Almost four in 10 UK drinkers are consuming low & no alcohol beverages on a semi-regular basis – a charge that is being led by young adults.
THE LOW & NO PROJECT
Alcohol moderators are the ‘new vegetarians’
Those moderating their alcohol intake are the “new vegetarians” who will influence which pubs and bars their wider group will visit on a day or night out.
THE LOW & NO PROJECT
Lucky Saint to give away 100k pints through 15 UK pubcos
Major pubcos including Greene King, Mitchells & Butlers and Fuller’s will be giving away 100,000 pints of Lucky Saint as part of the beer brand’s Thou Shalt Go To The Pub campaign.
THE LOW & NO PROJECT
The difference between no alcohol and low alcohol
Often a confusing factor in the drinks sphere, Diageo GB has told The Morning Advertiser what the difference is between the two facets of ‘low’ and ‘no’ alcohol beverages.
THE LOW & NO PROJECT
Woodforde’s releases first alcohol-free beer
Woodforde’s Brewery has entered the low & no alcohol category with the launch of Volt 0.5.
THE LOW & NO PROJECT
Thornbridge introduces alcohol-free version of Jaipur
Derbyshire brewery Thornbridge has expanded its low and no beer range with the introduction of an alcohol-free version of its flagship brew.
FEATURE
FEATURE: Boost your sales this Christmas with higher quality low & no products
No other drinks category has seen such a drastic and positive transformation in recent years as low & no alcohol.
THE LOW & NO PROJECT
Low & no drinkers are a key part of socialising groups now
Low & no drinks have become a key part of socialising when it comes to groups visiting the on-trade and consuming drinks with and without alcohol.
The Lock In Podcast
How to boost your business in January
The Lock In team take a look at how pub operators can boost trade in the misery months of January, with some extra special help from a rugby legend!
Big Drop awards licence to Keystone Brewing Group
Big Drop has awarded a licence to Keystone Brewing Group, replacing the previous agreement with In Good Company.
THE LOW & NO PROJECT
New Low & No products for pubs
The Morning Advertiser has taken a look back at some of the best new low and no products released in the on-trade over the past six months.
No & low beer sales set to hit 140m pints in 2024
The British Beer & Pub Association (BBPA) has revealed that sales of no and low-alcohol beers are booming.
DRINKS LIST 2025
Why the Drinks List 2025 is a ‘must-have’ to help stock your bar well
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
Lucky Saint teams up with Greene King pubs for beer giveaway
Alcohol-free beer brand Lucky Saint has teamed up with Greene King to give away 10,000 of its bottled beers at pubs across the UK.
The Low & No Project
Theakston launches alcohol-free version of Old Peculier
T&R Theakston, has launched an alcohol-free version of its flagship beer, Old Peculier, as demand for low and no beers continues to grow.
THE LOW & NO PROJECT
Star Pubs and Gov target young males in drink-drive campaign
Star Pubs and the Department for Transport (DfT) have joined forces to launch the THINK! 0% campaign in its pubs.
THE LOW & NO PROJECT
The 7 key aspects in tasting great alcohol-free drinks
Christine Parkinson, dubbed “the grandmother” of low & no alcohol drinks, gave eager fans of the category key tips on how to taste such beverages at the recently held Drinks Academy by Club Soda.
THE LOW & NO PROJECT
The investment Adnams made to get Ghost Ship 0.5% off the ground
When Adnams set out to make a 0.5% ABV version of its flagship Ghost Ship pale ale beer, it had to invest in new equipment to ensure it could stand up to the original.
THE LOW & NO PROJECT
On-trade can follow supermarkets for low & no inspiration
While traditionally it has been the on-trade leading the way in new trends, Thatchers Cider claims supermarkets are doing the heavy lifting when it comes to thanks to low & no products.
THE LOW & NO PROJECT
Athletic: ‘Have a good low & no offer and promote it with pride’
Low & no beer brewer Athletic Brewing said the success of the sector is down to having a good offer at your pub and promoting it with pride.
THE LOW & NO PROJECT
Stonegate adds to AF line-up
Stonegate Group has increased its alcohol-free line-up with a deal to list AF-beer brand Days.
THE LOW & NO PROJECT
Low & no collective urges Gov to update alcohol descriptors
Almost 80 alcohol-free brands, suppliers, drinks experts and even a celebrity have united to urge the Government to take action on outdated alcohol-free drinks descriptors.
THE LOW & NO PROJECT
Pubs needs to hit right balance to attract younger market
Younger people are moving away from late-night socialising and alcohol when it comes to interacting with the on-trade.
LICENSING HUB: LEGAL WITH POPPLESTON ALLEN
Sip Smart: Unlocking success with low and no alcohol drinks
Over recent years, low-alcohol drinks have surged in popularity, with health-conscious customers and those seeking more moderate alcohol consumption benefitting from an increase of flavourful lower-alcoholic drinks.
THE LOW & NO PROJECT
St Austell enters low & no market with Proper Job 0.5%
St Austell Brewery is launching its first low alcohol beer – Proper Job 0.5% ABV – after developing the brew for more than two years.
LOW & NO PROJECT
64% of operators would install a non-alcoholic draught beer
Three in five operators would install a non-alcoholic draught beer at their pub, new data has revealed.
THE LOW & NO PROJECT
Big Drop is meeting the challenge of low & no on draught
Alcohol-free-only brewer Big Drop has for many years offered its award-winning beers in bottle, can and keg but says the biggest challenge has been trying to get pubs to put a low & no draught line on.
FEATURE – Christmas
FEATURE: Is this going to be the Christmas the trade needs?
Christmas is the most lucrative time of year for pubs, so what should publicans do to ensure this one’s a cracker asks Emma Eversham?
THE LOW & NO PROJECT
67% of sector chiefs say low & no will be key trend
Almost seven in 10 (67%) sector bosses believe low & no alcohol drinks will continue or become a key trend during the rest of 2024.
THE LOW & NO PROJECT
POLL: Would you install an alcohol-free beer line at your pub?
Following the successful trials of Guinness 0.0 on draught and a surge in consumer desire for low and no products, The Morning Advertiser (MA) has looked at the benefits of adding alcohol free lines in pubs.
THE LOW & NO PROJECT
Cocktail specialists on the rise of low & no alcohol drinks
Bars specialising in cocktails believe low & no alcohol drinks are here to stay but say the way in which people socialise is going to play a larger part in reducing alcohol consumption in the future.
THE LOW & NO PROJECT
How the Drinks List charted sales of low & no beers
Data from The Drinks List – Top Brands to Stock in 2024 charted the start of when the sector appeared to appreciate how strong sales for Low & No beers were becoming.
THE LOW & NO PROJECT
Lucky Saint: 'Don't underestimate the power of the non-drinker'
“Don’t underestimate the power of the non-drinker”; that’s the message from Lucky Saint’s on-trade director Aaron Duffett as the low & no beer segment booms.
The Low & No Project
Definitions of no, low and light are ‘complicated’
Customers do no understand ABV and the definitions of no, low and light alcohol drinks are “complicated”, according to a panel of experts.
THE LOW & NO PROJECT
Diageo cites low & no opportunity in waiting
Drinks giant Diageo has claimed pubs are now responsible for 53% of non-alcohol drinks sales as the low & no movement advances.
THE LOW & NO PROJECT
Adding a draught beer line could ‘double’ your low & no sales
Adding a low or no alcohol draught beer line to your bar could see a pub double its low & no sales immediately, according to Greene King senior category manager Andrew Carpenter.
OPINION
From a change in Government to ‘average’ beer prices
Where do I begin with my ‘opinion piece’ this month? There’s a lot to talk about… so many topics and so little time.
THE LOW & NO PROJECT
How training is key in low & no market
Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.
Nicholls issues post-election public health agenda warning
UKHospitality CEO Kate Nicholls has warned the sector a Labour Government is more likely to have a health agenda and could potentially be influenced by groups such as the anti-alcohol lobby.
THE LOW & NO PROJECT
‘Zebra striping’ drinking on the increase
One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.
THE LOW & NO PROJECT
Low, Light & Alcohol-Free Summit to take place in September
The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.
THE LOW & NO PROJECT
New low & no serves to expand your range
Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.
THE LOW & NO PROJECT
Operators must be agile on low & no drinks
Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.
THE LOW & NO PROJECT
Laura Willoughby: Moderation has gone mainstream
Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.
THE LOW & NO PROJECT
The Low & No Project launched by The MA
The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.
THE LOW & NO PROJECT
Your views wanted on low & no drinks at pubs
The low & no alcohol drinks market is the fastest growing category of the on-trade and we want your views on it.
BEER REPORT 2024
Experts give comment for the Beer Report 2024
If you want to know the beer trends to follow, the prices of the best-selling beers across Great Britain and how experts are seeing the future of the beer market for the on-trade – look no further.
BEER REPORT 2024
Beer Report 2024: the ultimate guide to beer for pubs
We are gearing up to release the Beer Report 2024, where you’ll find out all you need to know about the category.
Dry January trademark dispute after successful challenge upheld
A charity group has lost its bid to extend its trade mark of Dry January into the promotion of non-alcoholic drinks after a challenge by one brewer.