THE CASK PROJECT
Hydes launches retro car manual-inspired beer range for 2025
Salford-based brewer Hydes has announced its new product ranges for 2025 with some its new designs inspired by the 1960s and 1970s Haynes automotive manual covers.
Cask
THE CASK PROJECT
How cask ale performed this year and what lies ahead in 2025
Cask saw a shift towards lower ABV, traditional and independent brewers in 2024 while real ale pubs gained a more “inclusive” reputation.
DRINKS LIST 2025
Why the Drinks List 2025 is a ‘must-have’ to help stock your bar well
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
THE CASK PROJECT
CAMRA vents anger as CMBC delists 11 beers from pubs
Carlsberg Marston’s Brewing Company (CMBC) has argued it remains “passionate” about cask ale after CAMRA accused the brewer of “wiping out UK brewing heritage”.
THE CASK PROJECT
New cask products for pubs
The Morning Advertiser (MA) has taken a look back at some of the new cask products released for the on-trade over the past few months.
THE CASK PROJECT
How Hook Norton is shaking off cask's 'unsexy' image
Innovation and tradition must sit side by side to shake off cask’s “unsexy” image, Hook Norton managing director James Clarke told The Morning Advertiser (MA).
THE CASK PROJECT
Your burning Cask Webinar questions answered
The recent Cask Webinar from The Morning Advertiser threw up some extra questions that were not answered on air – but our expert panel members have given us the answers right here.
THE CASK PROJECT
Fuller’s and Siren team up for limited-edition beer
Fuller’s has collaborated with Siren Craft Brew to make a beer that is going to be available in select Fuller’s pubs as part of a new campaign.
THE CASK PROJECT
GOING LIVE TODAY: Sign up for the Cask Webinar – live at 3pm today
If you are looking to improve or even start a cask ale offer, you need to sign up for The Cask Webinar right now because it goes live on today (Tuesday 15 October) at 3pm.
THE CASK PROJECT
SIGN UP NOW: Don’t miss this free Cask Webinar
Time is running for out for you to sign up to watch the Cask Webinar on Tuesday 15 October – and it’s completely free.
THE CASK PROJECT
Greene King unveils new 'devilishly good' seasonal cask
Greene King has unveiled a new “devilishly good” seasonal cask beer and a spooky rebadge for part of its core range to celebrate Halloween.
THE CASK PROJECT
LIVE: Sign up now to watch the Cask Webinar for free
Do you want to know more about cask beer and what it can bring to your pub?
OPINION
OPINION: Get down the pub for a cask beer or two
Cask beer is our national drink. It deserves celebration for its ability to be any kind of beer you could possibly want to create and so much care goes into its production.
THE CASK PROJECT
GK celebrates a year of pins for cask pubs
As the on-trade continues to celebrate Cask Ale Week, Greene King is championing a successful year since the introduction of the 4.5-gallon cask ‘pin’ to its customers.
THE CASK PROJECT
St Austell and Hogs Back celebrate harvests
St Austell Brewery and Hogs Back Brewery have celebrated their annual barley and hop harvesting events respectively.
THE CASK PROJECT
Sharp’s launches Orange Haze for Cask Ale Week
Sharp’s Brewery has launched a limited-edition beer called Orange Haze to celebrate Cask Ale Week, which runs between Thursday 19 September and Sunday 29 September.
THE CASK PROJECT
Nicholson’s and Stroud Brewery launch beer for Cask Ale Week
Nicholson’s Pub Collection have joined forces with organic brewer Stroud Brewery to launch a limited-edition beer for Cask Ale Week and Organic September.
THE CASK PROJECT
The Salisbury joins host of pubs and brewers for Cask Ale Week
Cask enthusiast pub the Salisbury Ale House is celebrating Cask Ale Week after last year’s success.
THE CASK PROJECT
Greene King: cask is not an ‘old man’s drink’
Research from Greene King has shown seven in 10 (72%) people’s perceptions of cask beer has improved over time – and half believe the idea of it being a drink for old men as a false image.
THE CASK PROJECT
Cask Ale Week kicks off at Cheshire Cat
Pubs are beginning Cask Ale Week today (Thursday 19 September) and one that will certainly be at the forefront is the Fitzherbert Arms in Swynnerton, Staffordshire.
THE CASK PROJECT
Fuller’s launches cask campaign targeting younger drinkers
Fuller’s has launched an initiative to encouraging more people to try cask ale meaning greater footfall for pubs that serve it.
THE CASK PROJECT
Adnams and Five Points launch harvest time beer
Adnams and The Five Points Brewery have joined forces to launch a ‘landbier’ – which means ‘country beer’ – called Distant Fields.
THE CASK PROJECT
Hydes unveils final ales in its TV inspired seasonal range
Manchester brewer Hydes has launched the final ales in its classic British TV programme-inspired seasonal range for 2024.
THE CASK PROJECT
GK launches new beers with nod to fire brigade
Greene King is set to launch two seasonal cask beers, including a new brew named in honour of the brewery’s own fire brigade.
THE CASK PROJECT
Woodforde’s launches Bavarian-style Pilsner
With an eye on autumn’s Oktoberfest, Norfolk brewer Woodforde’s has released Conquest Pilsner in homage to the Bavarian beer style.
THE CASK PROJECT
St Austell to put cask at heart of craft beer festival
South-west based St Austell Brewery is backing cask ale by putting its flagship Proper Job IPA front and centre at London Craft Beer Festival this weekend (Friday and Saturday 9-10 August).
THE CASK PROJECT
Greene King makes cask the star of summer at Pub in the Park
Cask beer became a more-than-welcome option at the ongoing Pub in the Park music festivals this summer.
THE CASK PROJECT
St Austell launches Summer Sun ale to support RNLI
South-west England brewer and pub operator St Austell Brewery has joined forces with the Royal National Lifeboat Institution (RNLI) in its 200th anniversary year to launch a cask beer.
THE CASK PROJECT
Magic Rock announces fully vegan cask range
Huddersfield-based brewery Magic Rock has revealed its cask beer will now be suitable for vegans.
THE CASK PROJECT
OPINION: What does Marston’s sale mean for cask?
The announcement last week that Marston’s has sold its 40% stake in Carlsberg Marston’s Brewing Company (CMBC) to its Danish partner for £206m has deepened the gloom around the already beleaguered cask ale category.
THE CASK PROJECT
Can a rise in smaller beer festivals save cask ale?
Questions have been raised over the viability of big name beer festivals with the postponement of some of Britain’s biggest – but exciting alternatives for brewers remain in the rise of smaller festivals, writes Woodforde’s head of sales, James Ramm.
THE CASK PROJECT
Star and Timothy Taylor's release charity brew
Star Pubs, the pub arm of Heineken UK, has joined forces with Timothy Taylor Brewery to introduce a new limited-edition cask ale in a bid to tackle loneliness.
THE CASK PROJECT
Thornbridge to release 6% IPA made on rare Burton union set
Bakewell-based Thornbridge Brewery is set to launch a new cask IPA made on the union set it was gifted from Marston’s in May this year.
THE CASK PROJECT
Double delight as Greene King launches two cask brews
Greene King Brewery is launching two new limited-edition cask beers this July, including a collaboration with Punch Pubs’ owned Laine Brew Co.
THE CASK PROJECT
Hydes to put 100-year-old beer recipe on cask for first time
North-west brewer and pub operator Hydes has recreated a 100-year-old best bitter recipe as part of its ‘vintage’ range, which will be available on cask for the first time.
THE CASK PROJECT
Woodforde's brings back limited-edition ale for Euros
Norwich-based Woodforde’s brewery has re-released a limited-edition beer exclusively available to pubs on cask to show support for the Three Lions during the Euros 2024.
THE CASK PROJECT
Cask release is a bright idea for Verdant’s 10th anniversary
Cornish brewer Verdant Brewing Co is set to release a 10th anniversary cask edition of Lightbulb extra pale ale – one of the team’s first brews and now its best-selling beer.
THE CASK PROJECT
Shepherd Neame’s tribute beer to war and sporting hero
Kent brewer and pub operator Shepherd Neame is releasing a cask beer to commemorate 100 years since Lieutenant General Sir Philip Neame’s gold medal success in the 1924 Paris Olympics.
THE CASK PROJECT
Joseph Holt to celebrate 175 years with festival
Northern brewer Joseph Holt is allowing fans of the brand a “once-in-a-lifetime opportunity” to go have a look behind the scenes of its Manchester brewery as part of its inaugural beer festival.
THE CASK PROJECT
Goals targeted for Greene King’s new cask beer
Greene King Brewery is launching a limited-edition cask beer, False Nine, to celebrate the upcoming Euros football tournament.
THE CASK PROJECT
Modern styles needed in pubs to change perceptions of cask
Pubs must embrace more modern styles to attract a wider demographic to cask as more than half of operators feel perceptions of cask are not changing for the better.
THE CASK PROJECT
VOTE NOW: Are perceptions of cask ale changing for the better?
Independent breweries have been hailed as the “saviours” of the cask category as the segment battles falling sales, but are perceptions of cask changing? Have your say now in the Morning Advertiser's poll.
THE CASK PROJECT
Greene King releases new seasonal cask with Wolfpack
Grene King has launched a new seasonal cask beer in partnership with London-based brewery Wolfpack.
THE CASK PROJECT
Joseph Holt on track with speedway team
Manchester-based brewer and pub operator Joseph Holt has joined forces with speedway team Belle Vue Aces to produce a new beer specifically for sale to racetrack fans.
THE CASK PROJECT
St Austell scoops trio of awards
St Austell Brewery has scooped three silver awards at the Society of Independent Brewers Association (SIBA) South West Independent Beer Awards 2024.
Sharp’s and Punch Pubs team up for beach clean
Sharp’s Brewery and Punch Pubs have teamed up to clean up a beach in Cornwall.
THE CASK PROJECT
Fresh Ale could mean more people go for cask
Despite complaints about ‘Fresh Ale’ being poured through hand-pulls, Timothy Taylor’s Tim Dewey believes if it draws people to the cask category – then it’s not a problem.
THE CASK PROJECT
Breweries collaborate for ultra-hoppy Proper Job beer
Independent breweries St Austell and Burning Sky have come together to create a “supercharged” version of the former’s famed Proper Job cask ale.
THE CASK PROJECT
Dewey: I’m proud of the price we put on Landlord
Timothy Taylor’s is best known for its cask beer Landlord – and this entails a quality drink with premium pricing to match that CEO Tim Dewey is proud of.