NEW PRODUCTS ROUND-UP
Kraken Rum unleashes new limited-edition flavour
Kraken unveils new limited-edition flavour
Proximo Spirits owned The Kraken Rum has unleashed a new limited-edition flavour, Caramel and Cornish Sea Salt.
Best enjoyed over ice or added to a hot chocolate, the new variant is made up of black Caribbean rum, dark caramel and a hint of Cornish Sea Salt resulting in notes of buttery vanilla and toffee.
Kraken Caramel and Cornish Sea Salt rum (40% ABV) is availble now in 70cl bottle format from Amazon at RRP £26.
Suggested serve
Kraken Caramel & Cornish Sea Salt hot chocolate:
- Pour 50ml of Kraken Dark Caramel and Cornish Sea Salt
- Top up with 150ml of hot chocolate
- Finish with whipped cream
Adnams and Five Points release collaborative brew
Adnams and Five Points breweries have joined forces to release a collaborative new brew, Distant Fields (4.5% ABV).
Celebrating locality and seasonality, the new beer has been brewed in a landbier (‘country beer’) style.
The golden amber serve, which is also vegan, offers initial toast and bready notes on the nose followed by autumnal red berries and a touch of citrus lemon, balancing the light spice and charred maltiness.
Adnams head brewer Dan Gooderham said: “Part of the inspiration was our locality – being the heartland for malting grade barley means provenance is key. Plus, we’ve got a local roaster in Simpsons Malt.
“We both try to use English ingredients whenever we can, so we brewed with a broad range of malts, all English hops, and a special yeast to bring everything together.”
Distant Fields was brewed with Vienna, Dark Crystal and Double Roasted Crystal malts from Simpsons and East Anglia.
Hukins Hops in Kent supplied the Bullion and Fuggles, while UK Admiral hops were also used alongside a Swiss yeast strain, Après Ski, which was selected in a nod to Five Points’ head brewer Max Descloux’s Swiss heritage and adds a touch of fruit and floral notes.
Distant Fields is available now in both cask and keg format from Adnams pubs and stockists across East Anglia, as well as in Heineken Free Trade, Star Pubs and via Adnams key partner Wholesalers.
The serve is also available in canned format at RPP £29.99 for 12x440ml from Adnams webshop.
White Claw introduces vodka range
RTD brand White Claw has launched a new vodka range, available in four flavours.
Available from the brand’s webshop Friday 20 September in 70cl bottle format at RRP £21, the range features an unflavoured vodka (40% ABV) as well as Black Cherry, Pineapple and Mango variants (30% ABV).
The spirits have been created using the Triple Wave Filtered™ process, a White Claw invention that uses the power of three 30-foot waves during the distilling process to enhance the vodka’s purity and smoothness, allowing the fruity flavours to come to the fore.
Since its American debut in 2023, White Claw Vodka has won multiple awards including Double Gold for its unflavoured Premium variant at the New York International Spirits Competition.
White Claw managing director Michael Dean said: “We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions.
“Our Triple Wave Filtering™ process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled.
“By harnessing the power of the ocean, we've created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.
“Get ready to ride the wave and experience White Claw Vodka – it's time to elevate your cocktail game and make some serious waves.”
Greene King releases two new seasonal casks
Greene King is set to launch two seasonal cask beers, including a new brew named in honour of the brewery’s own fire brigade.
Watch Room, a 4.3% ABV golden ale, will be joined by Conkers Bonkers, a 4.1% ABV autumn ale, as the seasonal beers for September.
Greene King head brewer Jack Palmer said: “Watch Room is a delicious fruity beer and a great addition to the bar as guests try to capture those last moments of summer and so it’s great to have a limited-time beer available as pubs start to look at changing their range for a new season.
“Bonkers Conkers has been a much-loved beer for many years and it had great success in the calendar last year so we felt it right to bring it back for such a key month for cask.”
Read more here.
Thornbridge to release Union in bottle format
Thornbridge Brewery has announced the Union IPA will be availed in bottled format for the first time from September.
Earlier this year, the Derbyshire brewer saved a Burton union set from Carlsberg Marston’s Brewing Company (CMBC) and has been making sure it is used on a regular basis – starting with its flagship brew, Jaipur, to make sure it all worked.
Following this, the firm released the Union, a 6% ABV beer brewed exclusively using the historic brewing equipment, which was initially released to the on-trade in July.
Made using British grown hops including Goldings and Northdown, the serve, which won a gold medal at the CAMRA Peterborough Beer Festival in the strong ale category, boasts berry flavours with a rounded cedar-like aroma.
Having been “hugely popular” on cask, the brew will be made available in bottle format from September, launching as part of Thornbridge’s Beer Club and bottle conditioned slightly stronger than its cask counterpart.
Vault City brings back Buckfast-inspired sour
Vault City has re-introduced its Buckfast-inspired sour beer, Black Grape Buckie V.2.
Having sold 7,000 litres of the serve during its first release, the Edinburgh brewery has brought back the 8.3% ABV brew, which boasts notes of sweet, stewed stone fruits and black grapes, by popular demand.
Co-founder Steven Smith Hay said: “We wanted to create a drink that wasn’t just a beer; it’s a cultural phenomenon in a can.
“We are thrilled about the reception to our Buckfast-inspired brew. Having sold the equivalent of 15k cans of this first release, we couldn’t ignore the demand.
“We are proud to bring a taste of Scottish culture to customers far afield and to cater to those looking for more accessible, funky flavours of sour beer.”
Vault City Black Grape Buckie V.2 is available now direct from the brands website in 440ml can format, priced at £7.95 per serve.
Diageo expands Guinness 0.0 draught availability
Guinness owner Diageo has announced its zero-alcohol variant will be available at a select number of pubs in Great Britain after successful trials in London sites such as the George and the Devonshire.
The success of Guinness 0.0 on draught at the George last year and now at the Devonshire – priced at £6.35 a pint – has led to the move but Diageo has not revealed which pubs will be serving the non-alcoholic beverage.
Read more here.
Seven Bro7hers adds new beer to portfolio
Seven Bro7hers brewery has added a new beer to its portfolio, Citrus Sea IPA.
The zesty new 5.5% ABV IPA pours pale and hazy and is packed with Citra and Amarillo hops to create a citrus aroma with a low-level bitterness and a slightly sweet finish.
First available on draught at the firms Manchester beerhouse in MediaCity, the brew is now available to on-trade customers direct from Seven Bro7hers.
The firm has launched a series of limited-edition serves this year, including 90’s inspired beer Lil Bit Fruity in June, and also introduced a new distilling arm of the business last month.
CEO and co-founder Keith McAvoy described the beer as “cool and refreshing” as well as “delicious and drinkable”.
He continued: "It marks the end of a busy season of beer specials, and collaboration projects and finishes the summer off with a bang.”
Sandford Orchards expands canned range
Devon-based Sandford Orchards has launched its Devon Mist cider in can format.
The 4.5% ABV unfiltered serve has been described as a medium, hazy session cider and is now available in canned format direct from Sandford Orchards now at RRP £42.65 for 24x440ml cans.
Sandford Orchards chief cidermaker Barny Butterfield commented: “Devon Mist is, traditionally made but bang up to date for today’s cider drinkers.
“We source all our apples from local orchards. They’re incredible places all year round, but in autumn, when mist rolls over the hills and the trees are loaded with fruit, they take on a kind of magic. This same magic is embodied in our Devon Mist cider, hence the name.”
Woodforde's launches Bavarian-style Pilsner
With an eye on autumn’s Oktoberfest, Norfolk brewer Woodforde’s has released Conquest Pilsner in homage to the Bavarian beer style.
The 4.5% ABV beer is the latest in the brewery’s New World Brewing range, which takes inspiration from American-born head brewer Aaron Taubman and his decades of experience creating exciting styles of beer and replaces Conquest Lager in its portfolio.
Read more here.
- If you have any new products being released to the on-trade, email the details with high resolution images for potential inclusion to Erorppn.jryyre@jeoz.pbz. The Next round-up will be published on Thursday 3 October. Check out the previous round-up here .
