While Tequila may still carry misconceptions and stereotypes in some circles, pub and bar owners have the power to change perceptions and educate their customers about the complexity and craftsmanship that goes into making the beloved spirit through tastings, masterclasses, and other educational events as well as food pairings.
A common misconception about Tequila is that it is a party spirit, but in today’s world, it has evolved into a complex and elevated serve.
Variety and exploration
With its rich heritage and versatility, Tequila has evolved into a sophisticated spirit that appeals to discerning palates and pairs beautifully with a wide range of cuisines, it is no longer just for sipping or shooting, Tequila can also be a fantastic accompaniment to food, enhancing flavours and elevating dining experiences.
Pubs and bars specifically are perfectly poised to encourage customers to explore Tequila and food pairings by offering guidance and recommendations based on the flavour profiles of different Tequilas and the ingredients on menus.
For example, aged Tequilas, such as Lobos 1707's Reposado and Añejo variants, pair well with pub classics like fish and chips or grilled steak as well as sweeter dishes such as grilled pork tenderloin with pineapple salsa, while younger Tequilas, such as Lobos 1707's Joven and Mezcal serves, compliment spicier dishes including Peri Peri chicken or grilled vegetable fajitas as well as grilled octopus.
Gone are the days when Tequila was limited to one or two options on the shelf. Today, consumers are craving variety and exploration, and it's essential for pub and bar owners to curate a diverse selection to cater to different desires, tastes and preferences.
Unforgettable experiences
Provenance is also key to drawing more people to the Tequila category and changing its reputation; behind every bottle of Tequila lies a rich history and tradition that adds depth and authenticity to the drinking experience. For example, Lobos 1707 was inspired by a legacy of Spanish and Mexican heritage.
By sharing the history of the traditional and timeless processes used to create Tequila along with the stories and the heritage behind the brand's they serve, operators can create a sense of connection and appreciation for customers that enhances their overall experience.
Presentation is also essential to consider when it comes to elevating your Tequila serving, especially from a drinks perspective, whether enjoyed neat, on the rocks or as part of a signature cocktail, for example as a twist on the classic Espresso Martini, and presented in elegant glassware to showcase the versatility and creativity of the spirit.
Overall, by diversifying your Tequila selection, educating your staff and customers you can further elevate the Tequila drinking experience, but by exploring food pairings you can unlock the full potential of the spirit in your venue and create unforgettable experiences that keep your customers coming back for more.
