Soft & Hot Drinks

Helping hand: Visual prompts such as PoS are vital during the summer months

Garden Fillers: how to maximise summer drinks sales in your pub

By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...

Moving forward: the new flavours tap into the

Belvoir releases new flavours

By Nikkie Sutton

Soft drinks producer Belvoir Fruit Farms has announced it will be launching four new products across the on and off-trade this month (March).

Cost price: almost half (46%) of consumers say price impacts their decision to drink 'soft drinks' when out, according to CGA

Moving soft drinks upmarket

By Andrew Don

Publicans do not have to be soft to give non-alcoholic drinks a hard push but they should do it with panache.

Advertising drive: Diet Coke has been rebranded

Coke launches three new products in the UK

By Nicholas Robinson

Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.

On the up: premium soft drinks sales value is growing almost 28% year on year

Key soft drinks trends for pubs

By Nikkie Sutton

Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.

Straw debate: life is plastic, but it's not fantastic

7 alternatives to plastic straws

By Nicholas Robinson

More pubs and their customers are speaking out against the use of plastic straws and seeking alternatives to the environmentally hazardous tubes we’ve, for decades, grown accustomed to drinking from.

Changing face: the redesign focuses on Fentimans heritage

Fentimans unveils £1.2m new look

By Nikkie Sutton

Soft drinks supplier Fentimans has overhauled its image with a £1.2m rebrand, the biggest in its history.

Opportunities for pubs: founder of Club Soda Laura Willoughby

9 things we learned at the Club Soda event

By Claire Churchard

Traditionally, the pub trade has not done the best job of serving or promoting low and non-alcoholic drinks but, with a burgeoning demand for these products, pubs have an opportunity to capitalise on this market.

The top brands to stock in your pub

The Drinks List: Top Brands To Stock 2018

By Nicholas Robinson

With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats

Top to stock: The Drinks List goes live

The Drinks List: Top Brands To Stock webinar launches

By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

The driver: Coke celebrates 10 years of Designated Driver

In association with Coca-Cola European Partners

10 years of Coca-Cola's Designated Driver campaign

By Nicholas Robinson

Criminal court cases of drink-driving have reduced over the years but pubs still have an important role to play in lowering them further – especially around Christmas. Promoting a designated driver scheme over the festive period is not only responsible,...

No go: some 20% of Brits are choosing not to drink alcohol

Future drinks trends: tapping into a health kick

By Nicholas Robinson

Predicting the next big thing is a lot easier said than done. However, there is general agreement at the moment that people are increasingly health conscious and that pubs and bars would be well advised to cater for this trend.

New look: Schweppes overhauls design

Schweppes rebrands tonics and creates new flavours

By Nicholas Robinson

Tonic water brand Schweppes has overhauled its image and developed a new range of flavours, the biggest activity in its recent history, which will be backed by a £6.6m marketing campaign.

Premium soft drinks still popular despite 'sugar levy'

Premium soft drinks still popular despite 'sugar levy'

By James Beeson

The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.

Check the fruit: one study found 70% of garnishes had bacterial growth

How to keep your garnishes clean and safe

By Nikkie Sutton

Keeping garnishes clean and ensuring bar staff keep their hands just as clean are two ways to prevent bacterial growth on the fruit that goes in drinks, according to experts.

Push: Vimto ceo Marnie Millard will push the brand further

Vimto CEO sees purple gold for soft drink's future

By Nicholas Robinson

Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.

Pleasure principle: for some, paying for premium is a marker of success (image based on TAW4/iStock/Thinkstock.co.uk)

Drinks: what is premium?

By Andrew Don

Premium drinks offer potential for enhanced profits, but when is a drink ‘premium’ and when is it not? The answer isn’t always clear cut.

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Toadally ribbeting: the Vimtoad campaign will be available across a multitude of platforms

Vimto hops into summer with Vimtoad campaign

By Nikkie Sutton

Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Perfect: new campaign to deliver a better serve

Coke launches profit-boosting perfect serve campaign

By Nicholas Robinson

Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.

Soft focus: more low- and no-sugar options are now available

In association with Britvic

Sweet truth about the soft-drinks industry levy

By Nikkie Sutton

Following five years focusing on reformulation, Britvic is ahead of the curve when it comes to the impending soft drinks tax. Nikkie Sutton reports.

Comeback: the campaign has returned following its success with Idris Elba in 2016

Idris Elba fronts new Purdey’s campaign

By Nikkie Sutton

Hollywood heart-throb Idris Elba has teamed up with Britivic brand Purdey’s to announce the return of its #ThriveOn campaign for the second year in a row.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.

Glass act: Schweppes' 'skittles' bottles were used in mainstream production

In Association with Schweppes

The first carbonated soft drink

By MA reports

Schweppes’ 234 years’ of history is potted with just as many twists and turns as an episode of Dynasty, featuring love affairs, treachery and the determination to succeed.

Confusion over sugar tax: consumers do not know which products the levy applies to

Consumers 'hugely misunderstand' sugar tax

By Michelle Perrett

The sugar tax has caused confusion among consumers with two thirds of those quizzed thinking it applies to sweets and confectionery rather than soft drinks, new research has revealed.

Bottlegreen unveils new flavours

Bottlegreen unveils new flavours

By Nikkie Sutton

SHS Drinks has announced two new flavours to its Bottlegreen sparkling pressé – Fruity Raspberry Lemonade and Refreshing Ginger Beer.

Turn up the heat on your summertime drinks offer

Turn up the heat on your summertime drinks offer

By Alison Baker

Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.

High five: we twist the G&T

In association with Diageo

5 twists on the classic gin and tonic

By Nicholas Robinson

Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

Trade fears: ALMR says health legislation should not hit pubs

ALMR: obesity solutions should not burden operators

By Nikkie Sutton

The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.

Not so soft: soft drinks are good business for pubs

Britvic to pass on cost of sugar levy to customers

By Nicholas Robinson

Soft drinks giant Britvic, the manufacturer of products including Pepsi, will pass the cost of the sugar levy on to its customers, GB managing director Paul Graham has confirmed.

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