While this method isn’t entirely new – but rather a rebrand of the age-old advice to drink water between alcoholic beverages – it prompted me to ponder the significant implications that changing drinking habits could have on the future of the UK’s pub scene, if the industry fails to take full advantage and continue evolving.
Following the revitalisation of indoor and outdoor areas, revamp of menus and food offerings in line with the growing eating-out trend, and enhanced experiential and entertainment options, pubs have transformed from male-dominated, wet-led ‘boozers’ into more inclusive and welcoming environments that appeal to a broad range of patrons.
Similarly, tapping into the growing demand for low & no alcohol drinks presents an opportunity for pubs to evolve further and ensure they remain relevant and profitable.
On the rise
The latest research reveals that lower strength and non-alcoholic drinks are on the rise among 18 to 24-year-olds, meaning pubs need to focus on better appealing to Gen Z.
An obvious step is to expand the range of low & no alcohol beverages, including beers, wines, spirits and cocktails, to cater to a diverse range of taste preferences.
The quality of low & no drinks has come a long way but, typically, still only one third of beverages on offer at venues are non-alcoholic. Yet margins can be higher.
Consumers are looking for new and unique experiences so operators should also consider tapping into the growing demand for competitive socialising activities such as bowling, darts, mini golf, go-karting and karaoke, or focusing on immersive events such as live music, sport, and food & drink festivals, to attract customers to the pub for reasons other than consuming alcohol.
New trends and concepts
In my work at estate agent Christie & Co, I am excited to continuously see operators trying out new trends and concepts that keep the UK pub scene thriving.
Many are just reinventing the wheel with a trendy new take (I mean, how many years have there been darts boards in pubs?) but all are aimed at attracting people through the door.
Pubs have proven to be an important part of the fabric of our communities, however, consumers are more health-conscious than ever.
The low & no alcohol trend is here to stay and venues need to get on board to better serve those looking for alcohol alternatives and keep them coming back for years to come.
