Loyalty bonus
26-Apr-2007
Maggie Pattinson tells Ewan Turney how a loyalty-card scheme helped increase barrelage seven-fold inside two years at the Crofters, Holbeck,...
It's a mystery
25-Apr-2007
WHATEVER YOU think of your pub, and the wonderful ideas you have for making it a success, it is the customer who will tell you whether it really...
Why do we have listings fees?
19-Apr-2007
The Campaign For Real Ale's (CAMRA) submission to the Competition Commission's investigation of the groceries market includes some damning criticism...
MARKETING MUSCLE
19-Apr-2007
A round-up of the latest campaigns Estrella Damm Anheuser-Busch has brought "the beer of Barcelona", its Estrella Damm Spanish 4.6% abv lager, to the...
Q&A: Sweating over juniper
12-Apr-2007
What exactly is your role in the gin production process?Running a still is literally like watching a kettle boil every day, but the key areas are the...
BrandsBriefs
12-Apr-2007
San Miguel sponsors film fest Premium lager brand San Miguel is sponsoring the 13th Viva film festival, featuring Spanish and Latin American...
Charity aims to raise £1m
12-Apr-2007
The LTC raises thousands of pounds for drinks-industry workers in need The Licensed Trade Charity (LTC) is one of hundreds of charities that provide...
Offenders just can't refuse this offer
12-Apr-2007
Last Friday, a whole new wave of measures in the Violent Crime Reduction Act came into effect. Principal among them for the licensed trade was the...
Men 'more comfortable' talking about sex
05-Apr-2007
What people talk about in the pub is the subject of a recent survey conducted for the Beautiful Beer campaign. It reveals that British men are three...
Alex McGill
05-Apr-2007
director of marketing Venners stocktakers You should forbid your staff from having money on them whilst they are behind your bar, but you will need...
BrandsBriefs
05-Apr-2007
Magners backs London Wasps Irish cider brand Magners has extended its sponsorship of premiership rugby union club London Wasps. The deal extends the...
BrandsBriefs
29-Mar-2007
Hidden's way to Amarillo Wiltshire's Hidden Brewery has released its seasonal Hidden Spring cask ale. The 4.5% abv beer, which is bronze in colour,...
Magners keeps its bottle and ups marketing with bigger spend
29-Mar-2007 By Rosie Davenport rosie.davenport@william-reed.co.u
Magners has ruled out a move into draught as it puts its focus entirely behind the pint-bottle format. The decision puts an end to months of...
27-Mar-2007 By Mark Wingett, M&C Report
Shepherd Neame unveils like-for-like sales growth of 4.8% in its managed pub business for the six months to 30 December 2006.
BrandsBriefs
15-Mar-2007
Sky's the limit for Sheps' Early Bird and Spitfire Shepherd Neame's Early Bird spring ale is making its seasonal appearance for 2007. The beer is...
Q&A: Keeping your cool
14-Mar-2007
Where did the idea for Filton come from?Filton Brewery Products began life as Filton Engineering - a division of Cox & Hughes - in 1981 when...
BrandsBriefs
08-Mar-2007
Bright outlook for moonshine Point-of-sale material including posters, postcards and table cards are available for Poitin 50 - so-called because this...
Wrong Choice?
07-Mar-2007 By Gareth Iacobucci
It may still claim to be the most popular seaside resort in Europe - but Blackpool and the Pepsi Max Big One rollercoaster at the pleasure beach are...
06-Mar-2007
WKD is launching a national TV advertising campaign that it hopes will appeal to young adult male drinkers. The ads will continue the 'off-beat'...
Beware of advertising scam
01-Mar-2007
Scam advertising companies are stepping up their pursuit of licensees. The companies telephone the pub offering advertisements for magazines for...
Keep them under pressure
27-Feb-2007
The Dump the Deals campaign is gaining real momentum. Our inboxes and letterboxes are being deluged with responses from licensees fully supporting...
THE AGENTS
22-Feb-2007
Barney Bettesworth Director, Bettesworths What are the best ways to market your pub? Initially, you need to be able to appraise it honestly,...
BrandsBriefs
22-Feb-2007
Enotria signs with Thornbury Enotria Winecellars has signed an exclusive on-trade supply deal with New Zealand wine producer Thornbury. The New...
Move out of neutral...
20-Feb-2007
What's the story with vodka in pubs? It is the category in the on-trade with the largest number of new brands and new entrants to the market. And yet...
20-Feb-2007 By Rosie Davenport
The Portman Group is reviewing its Code of Practice for drinks marketing for the first time in five years - in response to "changing attitudes" to...
Home-grown foodie leads the pack
25-Jan-2007
Paul McCrystal tells Ewan Turney how a passion for home-made British food and quality real ales helped him increase turnover by 25% year on year at...
All together now...
17-Jan-2007
I'd like to have lived in a Manns world. An innocent, charming world where moustaches, monocles and manners madeth the man; where men kept a snuffbox...
THE AGENTS
11-Jan-2007
Stephen Taylor Managing Director, Guy Simmonds Firstly, I would like to wish all the readers of the Morning Advertiser and our past, present and...
Drinks review of the year
14-Dec-2006
HitsDavid BremnerThere are colleagues and ex-colleagues of Mr Bremner who have ribbed him mercilessly following his rise to prominence in the trade...
BrandsBriefs
14-Dec-2006
Cains shows it's all art Cains Brewery is hoping to position itself as a craft brewer with a new strapline to be carried on all its advertising....
Orchid has the ideas to match the cash
14-Dec-2006
Many an eyebrow was raised in not-so-mild disbelief earlier this year when GI Partners splashed out £571m to buy 290 Spirit managed pubs from Punch....
11-Dec-2006
InBev UK has concluded "a tough reorganisation" of its marketing department with a number of people choosing to leave. Devin Kelly, the company's...
Making a SMART bomb
07-Dec-2006
As pubs compete more for their share of the leisure pound, a well-executed marketing strategy has become essential, says Geoff Brown, marketing...
BrandsBriefs
07-Dec-2006
Fuller's takes pride of place Fuller's London Pride has been voted consumers' favourite real-ale tipple for 2006 in a regional beer poll. Over 2,000...
Record figures at Greene King despite Scottish smoking slip
07-Dec-2006
Belhaven's like-for-like sales slip in its 300-odd pubs was the only blot on another sparkling set of "record results" from Greene King this week....
Scams reveal pubs' openness to fraud
07-Dec-2006 By John Harrington john.harrington@william-reed.co.u
A trading standards boss has called for pubs to get more protection against scammers who claim to be selling ads in magazines for emergency services....
Poolingideas
30-Nov-2006
From poor man's snooker to a popular game, pool's image is being transformed. But Adrian Tierney-Jones says pubs need to ensure their tables are in...
BrandsBriefs
30-Nov-2006
Old Father Timer is back Wiltshire-based brewer Wadworth is launching a 5.8% abv year-end brew called Old Father Timer. The beer will be available...
BrandsBriefs
16-Nov-2006
Thwaites ditches super-brew Lancashire brewer Daniel Thwaites has removed a super-strength lager from sale because of concerns over responsible...
BrandsBriefs
09-Nov-2006
The new face of Diet Coke Coleen McLoughlin, girlfriend of England and Manchester United striker Wayne Rooney, is to become the face of Diet Coke,...
Support for Stella
08-Nov-2006
Stella Artois has launched a new advertising campaign to try and reinforce the quality credentials of the brand.Adverts refering the different...
The Portman Group launches awareness campaign
07-Nov-2006
The low number of complaints about the packaging and promotion of alcoholic drinks has prompted The Portman Group to launch an awareness campaign....
LETTERs from Morning Advertiser readers 02/11/2006
02-Nov-2006
Camra cashes in on H&H closure It was good to see that the Camra Investment Club has done so well out of their brewers' stocks (MA, 29...
02-Nov-2006 By Andrew Pring
Morning Advertiser Editor Andrew Pring on the need to treasure your customers.
BrandsBriefs
02-Nov-2006
Tetley/Telegraph team-up Tetley is joining forces with The Daily Telegraph to offer consumers exclusive content from Tetley-sponsored rugby union...
BrandsBriefs
26-Oct-2006
Amarula sampling campaign Amarula, the cream liqueur distributed by First Drinks Brands, is rolling out a sampling campaign to reach around 500,000...
MyShout
19-Oct-2006 By David Elliott
Social marketing will get us all in the end - but maybe that's not such a bad thing, says David Elliott You may not have noticed yet, but the health...
Bruges offers tour de force
12-Oct-2006
Retail study tours play a vital role in deepening trade knowledge. Yet all too often, cynics dismiss them as fun-filled frolics that quickly...
Newcomers scoop top retail award
05-Oct-2006
Mark Slann and Vicki Edwards-Slann of Strutts in Derby were crowned top newcomers after doubling their annual sales target at the Pathfinder Pubs...
If your name's not down...
04-Oct-2006
What wines should I put on my wine list? It is an eternal question for anyone who sells the old grape juice in the on-trade, be they pub, bar,...
