Marketing

Get on the trail

Get on the trail

In many of the pubs around The Publican's Central London office, brown leaflets can be found dotted about on tables and scattered, half-read, on bar...

Portman Group drops Proof of Age Cards.

Portman Group drops Proof of Age Cards.

By The PMA Team

The Portman Group to stop issuing Proof of Age Cards. 18 year-olds will no longer be able to get the Portman Group's Proof of Age Card from the end...

Venus rising

Venus rising

Fly Pink, a new women-only airline, takes to the skies later this year from Liverpool's John Lennon airport. The launch follows a wealth of other new...

BrandsBriefs

BrandsBriefs

Innis & Gunn at the Fringe Innis & Gunn oak-aged beer is sponsoring a series of gigs at the Edinburgh Fringe Festival's Acoustic Music Centre...

Brain's profits fall 11.5%

Brain's profits fall 11.5%

By The PMA Team

Wales's biggest brewer and retailer, SA Brain, has reported a slowdown in growth after a very challenging year. The company has reported a drop in...

Mighty marketing?

Mighty marketing?

Advertising is key to ale's growth - but are brewers getting it right? The dwindling marketing budgets afforded by some of the national brewers to...

In Season

In Season

Claire Power, product marketing manager - fresh produce, Pauleys: From late July, super sweetcorn on the cob becomes available. We source this from...

Soft options

Soft options

Drinking trends are changing in the light of the smoking ban and other influences. So could we be ready for the Chinese tea-house? Andrew Jefford tests the water and tries beer in a bowl

Basking in success

Basking in success

Philip Davison tells Ewan Turney how a marketing seminar helped him achieve £750,000 worth of sales at the Wadworth-owned Sun in the Wood, in...

Glass ceiling

Glass ceiling

The cost of waste disposal has doubled in some pubs with the move to non-returnable bottles. Kelly Smith investigates ethical and cost-effective...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Gaymers Gaymer Cider Company has thrown £4m behind Gaymers Original - the largest investment the company is...

Ideas to inspire

Ideas to inspire

Whether it's cocktails, shots or long drinks with mixers, the beauty and appeal of spirits is their flexibilityTraining to help pubs make spirits...

BrandsBriefs

BrandsBriefs

Cellar Trends builds range Cellar Trends is beefing up the range it offers pubs after winning the rights to a new tranche of brands. Gruppo Campari...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Mateus Rosé Mateus Rosé has invested £1.5m in a new TV advertising campaign for the summer. To drive home the...

Plan of action

Plan of action

The long-awaited revised Alcohol Harm Reduction Strategy has received tentative backing from the trade. Pubs and the drinks industry have gone...

Big heads the future says Heineken

Big heads the future says Heineken

By Iain O'Neil

Heineken UK announced today full details of its new multi-million pound marketing campaign and the launch of 'Continental Draught'. Heineken hopes...

BrandsBriefs

BrandsBriefs

Father's Day ads for Coors Coors is to launch a series of posters in Yorkshire for its 3.7% abv Stones ale. In an advertising campaign designed to...

Reassurance needed

Reassurance needed

THE PUBCO boss points at the fonts for Stella Artois, Artois Bock and Peeterman Artois, InBev's 'famille Artois', in one of his pubs. "What are they?...

BrandsBriefs

BrandsBriefs

HA! HA! calls the shots HA! HA! Bar & Canteen is serving up a range of tennis-themed drinks as the season gets going with the Artois...

S&N to spend £7million buying a round

S&N to spend £7million buying a round

Scottish & Newcastle is putting £7m behind this year's 'Biggest Round' initiative - where it buys punters an S&N brand drink to try. It aims...

THE GUV'NOR

THE GUV'NOR

Peter Gatling Be professional in your promotion, says the licensee of the Merry Harriers in Clayhidon, Devon Text-book marketing wisdom talks about...

BrandsBriefs

BrandsBriefs

Red Bull pilots take flight Red Bull is bringing a new type of motor sports to London for the first time this summer. The Red Bull Air Race World...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Pimm's Pimm's is to receive its first national advertising campaign as Diageo ploughs £3.5m into the summer...

Glass war

Glass war

By Gareth Iacobucci

"We've had no deaths, but we've had a couple of throat slashings, and if we can prevent one death, it's worth doing."In the face of emotive comments...

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