BrandsBriefs

Singha's 30th anniversary

Singha Beer side-banners are visible on more than 100 London black cabs for a three- month spell until the Thai New Year, in April. First appearing at the start for month, and in time for the Chinese New Year, the ads are part of a 12-month marketing campaign to celebrate the beer's 30th year in the UK. Last November Singha became the official beer partner of Manchester City FC in a three-year, seven-figure deal.

Fast growth for Disaronno

Disaronno is sponsoring the Vivienne Westwood fashion show at this year's London Fashion Week. It is part of the Amaretto liqueur's presence as official drinks sponsor of the show, which runs until Friday and includes a Disaronno bar. First Drinks Brands has recorded a 23% year-on-year sales increase for the drink.Mark Collins, brand manager for Disaronno at First Drinks Brands, said: "We have seen exceptional volume and value growth in both the on and off-trades. Volume growth has been more than four times the category growth levels in the on-trade."

Myliko launches new wines

Myliko has launched a range of Vin de Pays wines from France's Languedoc-Roussillon region. Called Vale, the new wines are clearly labelled by grape-type and targeted at the £11 to £12 wine-list price. They come from what is referred to as the world's largest vineyard - the Pays d'Oc region of France, known for its warm, sunny climate and proximity to the Mediterranean Sea.

The Vale range includes Chardonnay, Cabernet Sauvignon, Merlot, Syrah and Viognier varieties.