Marketing

Bass boosts Reef with a £9m marketing drive

14-Nov-2001

TV ad marks the start of a campaign to push Reef into top threeBass Brewers has underlined its commitment to its still Reef brand by announcing a...

Alcohol price tops list in 'rip-off' UK

12-Nov-2001

Alcoholic drinks in Britain are up to 70 per cent more expensive than those in European countries, according to a new survey.Prices for all sorts of...

The perfect pour

18-Oct-2001

The traditional branded beer tap, a vital marketing tool for brewers, is under threat from a shift in pub design. Ben McFarland investigatesA...

New tourism body set up to unify trade

12-Oct-2001

A national tourism body has been set up in response to calls from Government officials for a more united front.The news came after an emergency...

Trapping the tourists

02-Oct-2001

The Government is joining forces with the trade in a bid to bring tourists back to the UK after the blows of the past year. Jackie Annett reportsJust...

Matthew Clark and top fashion name launch new FAB

28-Sep-2001

In a first for the industry, wholesaler and cider maker Matthew Clark has teamed up with one of the top names in fashion in a bid to break into the...

Trade aims to boost tourism

28-Sep-2001

Associations unite to improve industry productivityBritain should be able to compete with the rest of Europe and the world as a destination for...

Popular locals go under the hammer in rare auction

04-Sep-2001

Two rural pubs, both of which are being sold in unusual circumstances, have gone on the market to be sold at auction.The White Hart Inn in Bodmin,...

Rough with the smooth

30-Aug-2001

Smoothflow beers took off in the '90s following the launch of the 'widget'. Ben McFarland looks at the fortunes of the various brands in the...

Are in-outlet promotions ineffective?

17-Jul-2001

A recent report has claimed that traditional below the line promotionsare ineffective. Ben McFarland investigates some new approachesThere can be few...

Summer anti-drink drive campaign launched

12-Jul-2001

A Bristol pub has been chosen as the venue to launch a new summer anti drink-drive campaign.The scheme, organised by the Health Promotion Service...

Trade campaigns to update PEL system

21-Jun-2001

Licensees join lobby group in fight to update entertainment licenceThe pub trade is campaigning for a radical change to the Public Entertainment...

G&J Greenall announce appointment of Sales & Marketing Director

14-May-2001

Steve Ferris has been appointed Sales & Marketing Director with G. & J. Greenall, subsidiary of the De Vere Group plc. He brings a wealth of...

One for the ladies

10-Apr-2001

Women drinkers are becoming an increasing force in the pub industry. Ben McFarland investigates.The clichéd image of a man ordering himself a pint...

Operations award approaches finale

02-Apr-2001

ALMR award celebrates excellence at a key level of management.One of the biggest challenges for an operations manager is tackling underage drinking,...

Maxxium becomes world's third biggest drinks supplier

28-Mar-2001

Maxxium, the marketing and distribution company has taken on board a fourth partner, Sweden's Vin & Sprit (V&S), to become the world's third...

Marketing and technology fuse together in new spin on pub entertainment

22-Mar-2001

Flat hats and pints of Boddies are still visible in Bolton's Wine Lodge, but up the road at Yates Group's swish headquarters they are working on...

Sherry renaissance headed by relaunch of Tio Pepe brand

19-Mar-2001

Rumours of a sherry renaissance have been substantiated by Gonzalez Byáss' decision to relaunch its dry fino Tio Pepe brand. The sherry category has...

Drinks brands up for grabs as FD Brands goes into receivership

14-Mar-2001

Cockspur rum and other drinks brands were up for grabs after their UK supplier went into liquidation.FD Brands ceased to trade two weeks ago after...

Two more PPSs aunched despite a cramped market

14-Mar-2001

Another two premium-packaged spirits (PPS) have been launched into the on-trade despite fears from within the industry that the category is at...

Stella Artois in freetrade drive

14-Mar-2001

Interbrew UK is targeting freetraders in an effort to further increase distribution of premium lager brand Stella Artois.Only around one in five (22...

The UDV team's 'perfect serve'

05-Mar-2001

The UDV business development team is on a mission to ensure licensees are making the most of spiritsIf your spirits are low or you have a display...

Tango launches new £5m ad campaign

11-Dec-2000

Britvic Soft Drinks' Tango brand has continued its association with eccentric and quirky advertisements with the launch of a new £5million TV...

Brakspear brands given a new image

09-Oct-2000

WH Brakspear & sons has redesigned its cask ale range as part of a new, more modern look for the brewery.The Henley-based brewery, which unveiled...

Bass ends 'period of great change' for the business

14-May-2000

Bass has signalled an end to its drive to shake up its business which saw the disposal of more than a third of its pubs.But the company added it was...

Real ale set for publicity drive

24-Apr-2000

The Campaign for Real Ale is to mount its biggest-ever publicity drive with generic advertising for cask beer.Support for the move will come from...

C-T shake-up sees profit success

06-Dec-1999

Carlsberg-Tetley (C-T) has reported better-than-expected profits after focusing on key brands and cutting costs.The Northampton brewer's operating...

First Drinks Brands - Quenching your First

31-May-1999

First Drinks Brands is proud of the youthfulness and dynamism of its company culture. It distributes some of the most stylish spirits to some of the...