Marketing

Mothers Day - Mum's the word

01-Feb-2004 By Richard Fox

Outfoxed - Richard Fox looks at menu ideas for keeping mum happy this 21 March. One of the marvellous things about parenthood is the constant sense...

It's time to make a choice

29-Jan-2004

There's no escaping the fact that smoking bans in pubs are a bigger threat now than they ever have been.Each week The Publican runs stories on the...

Little and often

14-Jan-2004

Guilty of Christmas excesses, many people give up drinking in January. But drinking moderately can actually have benefits, as Ben McFarland...

Advertising drive is no act of folly

08-Jan-2004

Wharfedale Brewery at Hetton in the Yorkshire Dales, is causing quite a stir with its "Drinking is Folly" slogan on the local busservice. There have...

Make sense of it

05-Dec-2003

Are you attracting your target audience? By Peter Segal of srcg, a consultancy specialising in retail strategy, category development and training.To...

Good relations

21-Nov-2003

The following article is brought to you by McCain.Building relationships with good suppliers can be one of the most important things you do in your...

Make a week of it

12-Nov-2003

It's time to start planning for National Pubs Week in February 2004. Adam Withrington sees how to get the customers back after Christmas.As we hit...

Potted past mars glass

05-Nov-2003

With the Glasgow licensing board looking to introduce plastic glasses in all licensed premises, is the rest of the UK next? By Adam Withrington.In...

It's a Brucie bonus for

23-Oct-2003

Unique night Top-performing Unique Pub Company licensees gathered at London's Victoria & Albert Museum for a glittering awards night hosted by...

UNIQUE SUFFERS TIE BREAK BLOW

16-Oct-2003

By MA Reporters Unique has failed in a High Court move to put an immediate block on a drink wholesaler selling beer to its tenants in breach of their...

Charity hikers keep it up for 48 hours

09-Oct-2003

The stamina of eight of Unique's finest hikers was severely tested recently in the remote Peak District. They were trekking 35km over 15 peaks in...

Time called on Shag

06-Oct-2003

Drinkers will no longer be up for a Shag following the latest ruling by The Portman Group.The Portman Group's independent complaints panel has upheld...

A Unique way of doing things

30-Sep-2003

As Unique Pub Company awaits next year's full absorption into Enterprise Inns, Michelle Perrett surveys its estate and sees how their pubs are...

Value and visibility

26-Sep-2003

The following article is brought to you by Walkers Snack Foods.Promotions are a good way of increasing sales of crisps and snacks in pubs, but before...

RTDs 'here to stay' despite sales fears, says Beverage Brands

05-Sep-2003

Beverage Brands, the owner of WKD and Woody's, has refuted claims that the bubble has burst in the ready-to-drink (RTD) sector.Amid widespread talk...

Superb grades from LVS students top off busy year

04-Sep-2003

The Licensed Victuallers' School established for the children of licensees has produced record-breaking results both at GCSE and at A Level in...

Drinks brands receive 'cool' stamp of approval

27-Aug-2003

A number of drinks brands have been officially declared "cool" as part of an initiative undertaken by the Brand Council.Three lagers - Red Stripe,...

Tourism figures are up

21-Aug-2003

Licensees suffering the effects of a drop in tourists could be about to see a change in their fortunes.The latest figures have revealed that overseas...

The art of merchandising

14-Aug-2003

The following article is brought to you by Coors Brewers.Consumers can be influenced in their choice of drinks by product merchandisingWherever we go...

l Interbrand's annual survey of the world's most valuable br

31-Jul-2003

l Yates Group has converted Yates's sites in Ealing and Sutton Coldfield to its Ha! Ha! Bar & Canteen. The company claims the junior brand is...

Glasgow bid to cut out glass

24-Jul-2003

By John Harrington Police chiefs in Glasgow are urging licensees to ditch glass containers in a bid to cut serious attacks. Officers said that...

UK distribution of 5% Amstel stopped

24-Jul-2003

Only one version of Heineken's Amstel will be available in the UK after the Bulmer's distribution licence was terminated. The 5% abv bottled version...

Holsten Fusion axed as it fails to spark reaction

10-Jul-2003

By The PMA Team Holsten UK has "suspended" Holsten Fusion, the ready-to-drink mixture of 5% abv lager and fruit flavours it launched in 2001. The...

Ever wondered about the thinking behind major advertising ca

10-Jul-2003

The set-up: Vinnie Jones is once again in the Latin Quarter. He is in a bar where he challenges the sexy Claudia Aros to an arm-wrestling...

Supply difficulties upset Unique host

26-Jun-2003

by John Longden Unique is being threatened with legal action for breach of contract by a fed-up landlord experiencing supply problems from Scottish...

Licensees celebrate court win over JDW

19-Jun-2003

Licensees in Goole, North Yorkshire, have expressed their delight at the prosecution of JD Wetherspoon for incorrectly displaying local bar prices on...

Maxxium Uk wins gold for After Shock campaign

12-Jun-2003

Maxxium UK, distributor of market leading shooter After Shock, has proved its executional and creative excellence by winning gold in the Event...

The Famous Grouse rocks with another award

12-Jun-2003

Maxxium UK's The Famous Grouse has picked up three gold medals in one of the world's premiere drinks competitions, the International Spirits...

CAMRA fears gastro threat

11-Jun-2003

Pubs should be forced to apply for planning permission before they can sell food to drinkers, according to members of the Campaign for Real Ale...

Make the Right Choice

10-Jun-2003

Maximise your profits with the right range of soft drinks to suit your pubPeople are changing - what they like to eat and drink and where they go to...

Bulmers gets shot of Sidekick

10-Jun-2003

The "everything must go" sale at Bulmers has begun with the sale of Sidekick to Halewood International.As predicted on thePublican.com on 8 May,...

Gale offers more of a plum choice

05-Jun-2003

Hampshire brewer George Gale & Co has added three new flavours to its traditional range of Old Country Wines. Cranberry, Apple and Plum have been...

Price discounts fuel wine dumb down'

29-May-2003

The relentless downward pressure on drinks prices has forced a producer to "dumb down" its wine and continue selling it under the same brand name,...

Technology: Electronic operations manuals

28-May-2003

A newly-launched electronic operations manual aims to automate routine tasks. Phil Mellows finds out more.One day, they say, we'll all be walking...

Portman Group relaunches proof-of-age card

23-May-2003

The Portman Group has relaunched its proof-of-age card with a call for stronger enforcement of underage drinking laws.The new-look Portman Group card...

fcuk is withdrawn in wake of damning Portman ruling

22-May-2003

By Ma Reporter The flavoured vodka drink fcuk is to be withdrawn from sale by Matthew Clark after drinks industry watchdog the Portman Group ruled it...

Pick up your FREE Glass Supplement - Click here

22-May-2003

Glass, the Publican's wine supplement, this year concentrates on brands. While only years ago this would have seemed a strange, in the past year or...

The next big thing?

23-Apr-2003

With the growth of the ready-to-drink sector slowing, companies are turning their attention to pre-mixed wine. Ben McFarland reports.Having trundled...

Here comes the sun

17-Apr-2003

Summer is fast approaching so Ben McFarland takes a look at some of the refreshing alternatives on offer for thirsty customers.Slap on the suncream,...

Quality counts

14-Apr-2003

New on-trade managing director Colin Pedrick is hoping to realise Interbrew UK's aim of 'Making Beer Great'. Ben McFarland reports.This time last...

War and virus to hit tourism

10-Apr-2003

The Iraq war and the deadly Sars virus could have a much worse effect on tourism than foot-and-mouth and September 11.Fewer tourists are travelling...

FAQ: Reaching your market

28-Mar-2003

I serve good beer, good food and it's a great atmosphere, surely that's a good enough reason for people to come to my pub?People have less time but...

Marketing matters

28-Mar-2003

The following article is brought to you by McCain.Product and marketing go hand in hand for menu success.Successful marketing begins with your...

Through a glass darkly

20-Mar-2003

National brewers may be seeing their ale brands diminish, but regionals are performing well, as Graham Ridout found out Whenever the ale market is...

National nous

13-Mar-2003

JENNINGS: Many smaller regional brewers steer away from producing lager because of the costs involved in advertising and marketing a product that...

Halewood launch is hot stuff

13-Mar-2003

By Claire Hu Halewood International says it is looking to revive a jaded "down-in-one" market with the launch of a new energy shots product. Red...

Sales and profits lifted at Urbium

06-Mar-2003

Late-night bar operator Urbium, owner of Tiger Tiger, lifted sales and profits last year but said market conditions would remain tough this year.The...

A price for your pub

04-Mar-2003

It's time to sell up, but do you really know how much your pub is worth? Michelle Perrett investigates.You're thinking it's about time to put your...

Reflecting, the morning after, on the recent Morning Adverti

20-Feb-2003

Firstly, and strikingly, the people. Licensees today are so much more professional. Running a pub now represents a career, and not something to...

From ad to worse

20-Feb-2003

Ben McFarland looks at what happens when the marketers get it wrong.The drinks industry's advertising is probably the best advertising in the world....

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