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Glass, the Publican's wine supplement, this year concentrates on brands. While only years ago this would have seemed a strange, in the past year or so wine brands have been targeting the pub sector after having establishing themselves in the off-trade. Glass takes a look at the progress wine brands are making in the on-trade.
- Key note: Paul Clerehugh, licensee of the reigning Publican Pub Food Wine Pub of the Year, the Crooked Billet at Stoke Row, Oxfordshire, presents some strident views on what pubs can do to improve their wine offer.
Market overview: Although wine makes up 11.4 per cent of drink sales in pubs, in most outlets it is sadly neglected. Glass looks at the state of play of wine sales in pubs, covering single-serve products, wine growth and more.
Brands: When it comes to wine, consumers want a brand that they are familiar with - and the wine companies are satisfying this demand. We take a look at wine brands in the on-trade, covering a year of consolidation, the resurgence of Old World wines, pricing and value for money, marketing and more.
Champagne: How champagne is shedding its 'celebratory' image to become an everyday drink.
Training: Staff training is key to improve their understanding and knowledge of wine, and will help them sell more to your customers.
Sales edge: Sending the right message to your customers that you take wine seriously is vitally important. A strong back-bar display is the key to this success. We take a look.
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