Food & Drink

Cider Trends Summit 2013: Drivers of cider growth

By Robyn Black

Citing Thomas Edison, the prolific America inventor — who said “I never did a day’s work in my whole life, it was all fun” — as her inspiration, Sarah Maddock, UK head of innovation at Heineken examined why cider had enjoyed such a boom in the UK.

Brown:

The craft at the core of cider

By Pete Brown

The best way forward for the cider category is to reveal the magic of premium brands, argues Pete Brown.

The Big Interview: William Lees-Jones, JW Lees

The Big Interview: William Lees-Jones, JW Lees

By Phil Mellows

JW Lees is poised for growth thanks to developing the best bits of tradition and not being afraid to close failing pubs, managing director William Lees-Jones tells Phil Mellows. Free pies have helped, too.

Got them over a barrel? Beer prices for tied tenants are eroding margins

Time to unpick tied beer prices

By Phil Dixon

Often the best tied licensees are making the least profit because beer discounts are not passed on fairly, argues Phil Dixon.

Somersby Cider brand is in growth

Somersby Cider boosts presence in pubs

By Jessica Mason

Carlsberg UK’s Somersby Cider brand is in growth following its £10m TV campaign and the installation of new fonts, according to the company.

Protz:

Celebrating Burton’s brewing heritage

By Roger Protz

The National Brewery Heritage Trust has been set up to support the work of the National Brewery Centre and protect the historic Bass archives, making them more readily available for research and study, as Roger Protz discovers.

Brown:

Mancs for the memories

By Pete Brown

How JW Lees got innovative and turned to a group of cool, anorak-clad dancers to help promote Manchester Pale Ale.

VK new flavours

VK range is rebranded by Global

By Robyn Black

Global Brands has rebranded its VK range, ditching traditional RTD flavours and replacing them with mixed fruit variants.

New Lindemans wine ad 2013

Video: Lindeman's launches new global campaign

By Robyn Black

An ambitious £1m global campaign for Australian wine brand Lindeman’s has been unveiled, as part of a bid to take on the might of Hardys and Jacob’s Creek.

New Chambord marketing campaign

Chambord liqueur set for major campaign

By Robyn Black

Bacardi Brown-Forman Brands (BBFB) is readying a big push for its black raspberry liqueur brand, Chambord, in the UK following a period of unprecedented growth — the brand is up 94% in value and 71% in volume in the past 12 months (CGA).

Carlsberg UK results

Carlsberg UK grows market share

By John Harrington

Carlsberg UK increased its UK market share in 2012 from 15% to 15.3%, driven by a “notable increase in the on-trade”, as turnover dipped 0.5% to £994.5m.

Cask Ale

Cask ale has lost old man image

By Michelle Perrett

Cask ale has lost its old man image and more people are making it their drink of choice, claims Pete Brown author of the Cask Report.

Young's birthday promotion

Young's offers free pints to celebrate 182nd birthday

By John Harrington

Young’s, the London-based pub company, is giving away free pints of Young’s beer at its outlets in the capital via vouchers in City AM, Evening Standard, and Time Out, to celebrate its 182nd birthday.

Technology in pubs

How to pour a beer using your just your mind

By Robyn Black

In the same week it was announced that the new iPhone offers “Touch ID,” which replaces the need for PINs with fingertip recognition, I poured a pint of beer using the power of thought.

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