Carling British Cider, which was launched in the off-trade in March this year, will initially be launched in Punch Taverns pubs and backed by a £4.5M advertising campaign before being rolled out across the rest of the on-trade in the New Year.
Jeremy Gibson, brand director, Carling at Molson Coors UK said: “In response to customer demand, we are excited to be making Carling British Cider available on draught, opening up the most refreshing modern premium cider to the on-trade.”
The Carling British Cider launch campaign will include TV, outdoor and digital advertising.