At a press conference earlier today (11 October), Higgs held up a bottle of Fuller's famous brew London Pride when asked how he would celebrate his win.
The emeritus professor at the University of Edinburgh was recognised for his work on the theory of the particle which shares his name, the Higgs boson.
A Fuller's spokesman said: "All at Fuller’s would like to congratulate Professor Higgs on his well-deserved Nobel prize. We are delighted to hear that, as should be the case with all of life’s great celebrations, Professor Higgs marked this fantastic accomplishment with London Pride.
Celebration
"We would like to invite Professor Higgs and his family down to Fuller’s Griffin Brewery at Chiswick for a proper celebration.
"Now that we are aware of Professor Higgs favourite beer, perhaps we should consider a limited edition in his honour? We should at least discuss how two great British institutions can work together.
"At present Fuller’s are concentrating on brewing award-winning beer and running great pubs, but you never know when a venture into the world of particle physics may be feasible."