Marketing

Loyalty bonus

Loyalty bonus

Maggie Pattinson tells Ewan Turney how a loyalty-card scheme helped increase barrelage seven-fold inside two years at the Crofters, Holbeck,...

MARKETING MUSCLE

MARKETING MUSCLE

A round-up of the latest campaigns Estrella Damm Anheuser-Busch has brought "the beer of Barcelona", its Estrella Damm Spanish 4.6% abv lager, to the...

BrandsBriefs

BrandsBriefs

San Miguel sponsors film fest Premium lager brand San Miguel is sponsoring the 13th Viva film festival, featuring Spanish and Latin American...

BrandsBriefs

BrandsBriefs

Magners backs London Wasps Irish cider brand Magners has extended its sponsorship of premiership rugby union club London Wasps. The deal extends the...

BrandsBriefs

BrandsBriefs

Hidden's way to Amarillo Wiltshire's Hidden Brewery has released its seasonal Hidden Spring cask ale. The 4.5% abv beer, which is bronze in colour,...

BrandsBriefs

BrandsBriefs

Sky's the limit for Sheps' Early Bird and Spitfire Shepherd Neame's Early Bird spring ale is making its seasonal appearance for 2007. The beer is...

BrandsBriefs

BrandsBriefs

Bright outlook for moonshine Point-of-sale material including posters, postcards and table cards are available for Poitin 50 - so-called because this...

Wrong Choice?

Wrong Choice?

By Gareth Iacobucci

It may still claim to be the most popular seaside resort in Europe - but Blackpool and the Pepsi Max Big One rollercoaster at the pleasure beach are...

BrandsBriefs

BrandsBriefs

Enotria signs with Thornbury Enotria Winecellars has signed an exclusive on-trade supply deal with New Zealand wine producer Thornbury. The New...

Changing attitudes force Portman rethink

Changing attitudes force Portman rethink

By Rosie Davenport

The Portman Group is reviewing its Code of Practice for drinks marketing for the first time in five years - in response to "changing attitudes" to...

All together now...

All together now...

I'd like to have lived in a Manns world. An innocent, charming world where moustaches, monocles and manners madeth the man; where men kept a snuffbox...

BrandsBriefs

BrandsBriefs

Cains shows it's all art Cains Brewery is hoping to position itself as a craft brewer with a new strapline to be carried on all its advertising....

BrandsBriefs

BrandsBriefs

Fuller's takes pride of place Fuller's London Pride has been voted consumers' favourite real-ale tipple for 2006 in a regional beer poll. Over 2,000...

Poolingideas

Poolingideas

From poor man's snooker to a popular game, pool's image is being transformed. But Adrian Tierney-Jones says pubs need to ensure their tables are in...

BrandsBriefs

BrandsBriefs

Old Father Timer is back Wiltshire-based brewer Wadworth is launching a 5.8% abv year-end brew called Old Father Timer. The beer will be available...

BrandsBriefs

BrandsBriefs

Thwaites ditches super-brew Lancashire brewer Daniel Thwaites has removed a super-strength lager from sale because of concerns over responsible...

BrandsBriefs

BrandsBriefs

The new face of Diet Coke Coleen McLoughlin, girlfriend of England and Manchester United striker Wayne Rooney, is to become the face of Diet Coke,...

BrandsBriefs

BrandsBriefs

Tetley/Telegraph team-up Tetley is joining forces with The Daily Telegraph to offer consumers exclusive content from Tetley-sponsored rugby union...

BrandsBriefs

BrandsBriefs

Amarula sampling campaign Amarula, the cream liqueur distributed by First Drinks Brands, is rolling out a sampling campaign to reach around 500,000...

Drink ad accused

Drink ad accused

By James Wilmore

Health officials have hit out at drinks advertising for undermining the Drinkaware Trust's message on responsible drinking. A WKD advert which...

Branding on the brain

Branding on the brain

By Pete Brown

Strong brands guarantee quality and ultimately good profit. Pete Brown looks at the ethos surrounding them and why, more than ever, pubs need them....

The Figgjo Egg plate

New ideas

Egged on A plate inspired by identical twins is among a number of new products from Figgjo through Continental Chef Supplies (CCS). The original...

Heinz logo

Reader offers

To cater for the growing demand of consumers for healthier options, Heinz has launched a light French dressing and a light salad cream. With at least...

BrandsBriefs

BrandsBriefs

Tanqueray gin has top taste Tanqueray has been voted the best-tasting gin in a survey which questioned 127 bartenders in 100 bars nationwide. The...

A bit special

A bit special

In the drinks industry we never seem to tire of categorising things. There are the endless categories we put drinks into - be it simply beer, wine...

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Trust Nightclub - Friars Gate, Warrington

£ 150,000 - To Let

Friars Gate, WarringtonLocated in the Heart of the Town Centre Nightclub Circuit6AM Licence on Friday & SaturdayClose Proximity to UniversitySeparate Floors AvailablePotential to Split Subject...

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