Marketing

Reasons to be cheerful: publicans explain how Heineken Silver has helped boost their sales

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Publicans profit from growing light lager opportunity

By Heineken

Since launch in April, Heineken Silver has sold an average of 54 litres per week, per outlet[1], cementing itself as ‘one to watch’ in the lighter lager category, with more than 3,400 outlets already serving it on draught[2].

The Morning Advertiser Lock In Podcast episode 50

Digital delights

By Ed Bedington

How does the digital world fit into the analogue world of pubs? The Lock In team take a deep dive into digital with help from a range of guests including superstar chef Gary Usher.

Warning issued: Rob Easton says sites should be prepared for a big rise in footfall

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Free support for hospitality to safeguard record festive turnover

By Rob Easton BSc, PgDip, MSc, MBA, of Shield Safety

Rob Easton, head of environmental health at Shield Safety, discusses the potential £4bn* revenue spike heading towards the UK’s hospitality sector during the 2022 festive period but warns venues could be at risk if they aren’t prepared for surging footfall.

The Morning Advertiser Lock In Podcast episode 49

The Lock In Podcast

Tackling the misery months

By Ed Bedington

With the tough trading months of January and February looming, the Lock In team discuss how operators can maximise the opportunities and create chances to boost trade with the help of a range of experts.

Drinks on James: 'Good vibe' pints from BrewDog CEO

Free pints from BrewDog CEO

By Amelie Maurice-Jones

BrewDog co-founder James Watt is handing out free pints to the public for three days this week to spread “positivity and good vibes”.

TikTok on the clock but the party don't stop: Pubs take to social media (Getty/ Drazen_)

How to use TikTok at your pub

By Amelie Maurice-Jones

The days of floral wallpaper, polished Insta feeds and glossy promotional deals are long gone as the TikTok era rears its head. Think: viral dances, extreme cooking challenges and instant fame.

Tech acquisition: Airship CEO Dan Brookman will stay on board

Tech firm Zonal acquires Airship

By The Morning Advertiser

Tech provider Zonal has announced its purchase of Airship in a deal that includes the Airship CRM and Toggle platforms.

Big Hospitality Expo and Low2NoBev show success

Sector comes together for epic three-day event

By The Morning Advertiser

Hospitality leaders came together for a three-day event focused on restaurateurs and chefs, casual dining operators and pubs and bars, and also the low to no-alcohol scene at Olympia, London.

Purity bucks trend on cask and charges more

the cask project

Purity pub charges premium price for cask

By Purity Brewing Co

Contrary to some preconceptions, when properly ‘looked after’ and poured, cask ales can range from cool, light, zesty and refreshing to dark, rich and complex, with an infinite variety of styles, flavours and aromas in between.

Initiative launched: Drink Fresh Beer aims to end the perception of cask being an ‘old man’s’ drink

Bid to shake off ‘male, pale and stale’ cask image

By Gary Lloyd

A campaign that recognises cask beer is in “steep, sustained decline” and is struggling to shake its “male, pale and stale” image will be launched at the Future of Cask Seminar on Thursday 22 September.

Sporting chance: (clockwise from top left) the Admiral Nelson, Anlaby Park, the Denbigh Castle, the Railway, The Gardeners Arms and Famous Three Kings

GBPA 2022

Meet the GBPA finalists for Best Pub to Watch Sport sponsored by Sky

By Gary Lloyd

Many pubs make screening sport one of their main revenue streams and with the football World Cup approaching, there's no excuse for any site not to cash in on the tournament or any other sport that is currently taking place. Here are the finalists...

Booming market: hosting weddings fun and worthwhile for pubs but cost effectiveness and preparation are key (Credit: Getty/coolnina)

Wedding market for pubs 'booming'

By Rebecca Weller

“Booming” wedding market provides pubs an opportunity to “showcase” their venue while offering variety to staff, according to operators from the Estrella Damm Top 50 Gastropubs list.

Sharp's to release mango beer for Cask Ale Week

the cask project

Sharp’s releases new beer for Cask Ale Week

By Gary Lloyd

Rock-based Sharp’s Brewery has created a limited-edition cask beer called Coaster Alfonso to celebrate Cask Ale Week, which runs between 22 September and 2 October.

Social breach: A number of pubcos and clubs have been found in breach of strict alcohol rules set out by the ASA (Getty/ IGphotography)

ASA: Stonegate Facebook posts ‘irresponsible’

By Amelie Maurice-Jones

Stonegate and other pubcos have broken strict alcohol rules set out by the Advertising Standards Authority (ASA) through encouraging excessive drinking and featuring people appearing under 25 on social media.

Name celebration: (l-r) Nigel Smith, licensee of the Fleece Inn, Bretforton is hosting the Nigel Night, pictured with musician Nigel Walton

Pub aims to beat own ‘Nigel Night’ record

By Nikkie Thatcher

A Worcestershire licensee is planning to smash its own world record for holding the largest gathering of people called Nigel, in a bid to revive a name that is in danger of becoming extinct.

Wellness, simplicity and excitement: DUSK chief executive shares Gen Z drinking trends (Getty/ Hollie Fernando)

Gen Z want TikTok, Tequila and no hangover

By Amelie Maurice-Jones

The co-founder of bar exploration app DUSK has offered fresh insight into Generation Z drinking trends, after research revealed those aged 16 to 24 to be driving hospitality’s attempted recovery from the pandemic.

Alfresco dining and drinking: Roché awnings have resulted in increased covers at the Junction Bar, Chesterfield

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Increase revenue made from outdoor space this winter

By Roché Systems

Summer 2022 has been the summer of sport. With Wimbledon, The Open, the Women’s Euros and the Commonwealth Games, UK sports fans have enjoyed a competition-filled season. But it’s not over yet.

Important relationship: 80% of licensees operating under a pub partnership praised advice given according to BBPA survey (Credit: Getty/sturti)

Publicans praise advice from pub companies

By Rebecca Weller

More than three quarters of licensees operating a partnered pub have praised the advice they receive form their pub company’s Business Development Managers (BDMs), new research conducted by the British Beer & Pub Association (BBPA) has revealed.

(Credit: Getty/Instants)

spirits & wine report

FEATURE: Make spirits and wine work for you

By Gary Lloyd

You’ve got your lovely range of craft beers, scrumptious cask ales and ever-popular mainstream pints and cracking ciders on the bar but something’s missing… sort out your spirits and wines and you’ve pretty much got it perfect.

Discovery Forum 2022: why pubs make great venues for corporate meetings (Credit: Getty/Extreme Media)

Corporate meetings 'big opportunity' for pubs

By Rebecca Weller

Pubs offer a versatile space to hold corporate meetings but the industry needs to do more to utilise what pubs already offer to capitalise on this market, according to leaders across the industry.

How to sell water without bottles

promotional content

Drive pub profits and cut waste with Aqua Libra Co

By Aqua Libra

Water is a valuable revenue stream in for pubs and bars, worth over £358m[1] annually in licenced and foodservice. Yet, sales are threatened as consumers look to make more sustainable choices by swapping packaged options for tap water, while the sector...

Rebranding: KBE COO Shaun Goode (pictured) has big plans for the drinks distribution company

Consumers 'drinking less but better' says KBE COO

By Rebecca Weller

Distribution business KBE Drinks has set out a five-year strategy to bring its premium brands, such as Kingfisher and Yeastie Boys, into the forefront of the on trade as consumers desire for premiumisation continues to grow, according to the company’s...

First of many: the Birmingham site is the first of O'Neill's remodelling plans to be rolled out across all other branches in the UK

Inside the new look O’Neill’s

By Nikkie Thatcher

Mitchells & Butlers brand O’Neill’s is being remodelled with a new look and feel, bringing a focus on showing women’s sports, starting with The Women’s Euros next month (July).

Sleek design: the new font for Kopparberg draught Strawberry & Lime

In association with Kopparberg

New draught font for Kopparberg Strawberry & Lime

By Kopparberg

Kopparberg, the UK’s leading fruit cider brand (1), is rolling out a brand new Strawberry & Lime draught font nationwide in time for summer.

Event announcement: the 2022 Licensee of the Year finalists have been divulged

LOTY 2022 finalists unveiled

By Nikkie Thatcher

The British Institute of Innkeeping (BII)’s Licensee of the Year Award (LOTY) 2022 shortlist has been announced.

The Morning Advertiser Lock In Podcast episode 44

The Lock In Podcast

Do pubs need to improve on tech?

By Ed Bedington

Are pubs behind the curve when it comes to the digital world? Are we not embracing technology enough? The Lock In team tackle the subject with a range of guests debating everything from back of house tech, to whether customers should be allowed to google...

Celebration offer: the deal is for customers visiting Greene King Local Pubs or Flaming Grill sites

Greene King giving away free pints

By Nikkie Thatcher

Pub company and brewer Greene King is giving away free pints for one day only, across more than 400 of its sites, to celebrate the 70th anniversary of the Queen’s royal coronation.

Theakston and Robinsons launch beers for Queen's Platinum Jubilee

the cask project

Theakston, Robinsons and Joseph Holt launch Jubilee beers

By Gary Lloyd

North Yorkshire brewery T&R Theakston, Stockport-based Robinsons Brewery, Manchester brewer and operator Joseph Holt and Hook Norton Brewery of Oxfordshire are celebrating the Queen’s Platinum Jubilee with the launch of new beers.

Top thoughts: being able to diversify will help businesses, according to Seb Heeley-Wiggins

Opinion

'Diversification will carry us through'

By Seb Heeley-Wiggins, the Spirit of Manchester Distillery co-founder

Last year, amid the turmoil of the hospitality sector, we made a choice to plough a significant investment into a roto-vap allowing us to distil under pressure and at lower temperatures.

The Morning Advertiser Lock In podcast episode 43

The Lock In Podcast

Can pubs be better employers?

By Ed Bedington

With staffing challenges continuing to cause headaches for pub operators, the Lock In team tackle some of the issues that are causing the sector problems and have a bit of discussion about baldness discrimination...

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