Marketing

Metered access: Users will be asked to give their email address and basic industry-specific demographics after consuming a certain number of articles within 30 days

Morning Advertiser update

The Morning Advertiser website is changing

By Chris Lowe, publisher, The Morning Advertiser

Like many of the biggest media websites that have put journalism at the forefront of their strategy, we are implementing something called metered access – meaning users will be asked to register after consuming a certain number of articles within 30 days.

Staycation boom: operators such as the Devonshire Group (pictured) are optimistic about a summer of domestic tourism

Pubs with rooms anticipate holiday boom

By Emily Hawkins

Pubs with rooms are hoping to benefit from a domestic tourism trend this summer, although some operators say they are worried about a drop in trade.

Pubs matter: a new campaign is calling for operators and customers to share their pub stories on social media

'Pubs matter' is message of new campaign

By Emily Hawkins

Pubgoers have been urged to share why their local is close to their heart on social media in a bid to highlight the plight of the sector.

Publican Awards: The MA is calling for stories of excellence to send the message that hospitality matters.

Publican Awards aims to celebrate sector

By The Morning Advertiser

The coronavirus crisis has battered our sector, yet companies have remained resilient and strong, supporting their teams and customers. The Morning Advertiser (MA) aims to celebrate this with the launch of the Publican Awards.

On-trade impact: 'the loss of nearly two thirds of daily sales in top-tier areas like Liverpool is catastrophic for local operators,' says CGA boss Phil Tate

Sales in 'high' Covid alert tier pubs halved

By Nikkie Thatcher

Pubs, bars and restaurants in the ‘high’ alert tier saw a sales drop of between 46% and 54% from Thursday 15 October to Saturday 17 October, new figures have found.

Pubs recognised: here's what pubs had to say about the Great British Pub Awards 2020 on social media

Great British Pub Awards on social media

By Emily Hawkins

Pubs shared their delight at being recognised by The Morning Advertiser’s Great British Pub Awards Pub Heroes on social media last night.

Hand in hand: the rise in sales coincides with the Government's Eat Out to Help Out scheme

Spending in pubs up 9.3% on last year

By Nikkie Thatcher

Customer spending in pubs and bars saw a rise of 9.3% last month (August) versus 2019 – the first uplift since lockdown started.

Tourist destinations: holidaymakers in the UK are seeking out pubs with rooms after complications with international travel

Pubs benefiting from 'staycation' trend

By Emily Hawkins

With Brits found to be looking for beach and country escapes closer to home this summer, pubs have risen to the opportunity for more domestic holiday trade according to organisations representing the tourism sector.

Government initiative: the scheme is available from Monday to Wednesday until 31 August

Eat Out to Help Out goes live today

By Nikkie Thatcher

The Government’s discount scheme to encourage diners to visit the hospitality trade has launched today (Monday 3 August) meaning pub operators can now offer the deal.

Future: The MA will focus on its growing online audience as well as F2F events

Morning Advertiser update

The MA's digital future

By Chris Lowe, Morning Advertiser Publisher

All of us have had to adapt our personal and business lives in ways we have never experienced before – and in its 226 years, The MA has lived through two world wars, several financial collapses and various revolutions.

Cash flow now: pub operators have said gift cards have helped them feel more confident about reopening

#unitedwestand

‘Use big discounts to attract voucher purchases’

By Emily Hawkins

Publicans operating gift card schemes have said they are not worried that making sales now could mean they do not take more money when they are eventually able to reopen.

Stay social: top tips on how to stay engaged with your customers during lockdown

#UnitedWeStand

Opinion: how to engage with customers while your pub is shut

By Katy Horwood, Fuller's

With your pub doors firmly closed, it may feel like the only thing to do now is sit and wait for further instructions. However, with people currently using social media more than ever, this could be the perfect time to seize the opportunity and digitally...

Heart of the village: the Anchor is the linchpin for great food delivered from the pub

My Pub

How the Anchor launched a popular food delivery service

By Gary Lloyd

When pubs were shut down in March, licensees Matthew Crisp and partner Lee Hughes had to act fast, so they set up a food delivery service that is proving hugely popular with locals, who have responded by doing all they can to support the business. Here,...

Sector support: The Drinks Trust is looking to provide financial one-off financial grants of £250 to as many as 2,000 people

#Unitedwestand

The Drinks Trust Covid-19 Relief Fund application deadline extended

By Stuart Stone

The Drinks Trust has announced that it is welcoming applications for financial support from individuals who have been affected by the spread of coronavirus until either 7pm on 14 April or 10,000 applications have been received.

Attractive offer: pubs are experiencing a healthy growth from smaller demographics

Women drive pub visit growth

By Alice Leader

New insight shows that pub visits by men declined by 0.8% in 2019, but there was a 1.6% increase in female customers, who now account for 48.7% of all pub customers.

Noise issues: Mumbli is bidding to make all venues, including pubs and restaurants, easier on the ears of customers

Loud noise forces 80% of customers to leave a pub

By Alice Leader

A new study shows eight out of 10 people have cut their visit to a pub, restaurant, or café short because of noise, with 75% of people saying they would eat out more often if venues were quieter, according to the charity Action on Hearing Loss.

Team matters: there is a strong focus on training in-house and promotion from within too

My Pub: Moody Cow, Upton Bishop, Herefordshire

By Gary Lloyd

Turning around the fortunes of a failed pub is often more difficult than starting from scratch but that is exactly what licensee Chris Burgess did at the Moody Cow.

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