Exclusive research to be unveiled at Profitable Beds seminar
Taking place at the Counting House in the City of London, the research is being undertaken by CGA, part of the NielsenIQ global information services company an supported by VisitEngland and VIsitBritain.
Stay in a Pub founder, Cask Marque director and industry leader Paul Nunny said: “The purpose of the research is twofold – to establish profiles and behaviours of buyers and potential buyers, of pub accommodation and to discover sector trends, insight and business challenges for pubs that sell rooms.
“The result will be the 2023 Pub Accommodation Report. The last report of this kind was published in 2019 and much has happened since then so it will be an invaluable resource for the sector and industry decision makers.”
Agenda details
Other presentations are set to include support tools available for pubs and accommodation trends from Visit Britain/Visit England.
Revenue management expert Dominic Jackson of MavRev will be talking about selling rooms to the right customer, for the right price through the right channel to maximise revenue and profit.
Zero Carbon Forum’s Kat Emmett will be highlighting how using storytelling to demonstrate your environmental and socially responsible practices and values to attract and keep the conscious consumer.
Community building
Tourism Exchange GB managing director James Berzin will be outlining how building a community to share insight, discuss challenges and build partnerships can help drive up productivity, accelerate growth and raise standards in the sector.
In addition, delegates will also hear from Digital Blonde Marketing’s Karen Fewell on how to achieve your full potential with fun, innovative and exciting marketing campaigns that increase awareness, encourage engagement, drive bookings and maximise spend.
The event will be taking place from 10.30am until 3pm with tickets costing £50 each, including refreshments and lunch.
