Entertainment & Events

Millennial appeal: could Love Island themed events help pubs target a younger audience?

Can pubs cash in on Love Island?

By Stuart Stone

Reality TV show Love Island has taken the nation by storm, with viewing figures peaking at close to 4m people in 2018 despite regular clashes with the World Cup.

Winning pair: Tanya and Alex Williams were commended for their knowledge and experience

St Austell publicans scoop Licensee of the Year 2018 award

By Claire Churchard and Stuart Stone

Tanya and Alex Williams of the Polgooth Inn in St Austell, Cornwall, have won the 2018 Licensee of the Year award – sponsored by Sky – at the British Institute of Innkeeping’s (BII) summer event.

Nice little earner: don't leave your assets gathering dust, subcontract out your rooms

Breathing space: subcontracting your pub rooms for profit

By Emma Eversham

For licensees looking to make extra cash to keep the business rates wolves from the door, subcontracting your space to groups can be a low-maintenance way of bringing in extra revenue while creating goodwill.

Grapple fan: Tom Canning AKA Jethro Roose, has picked up prizes for his performances inside and outside the ring

Landlord is king of the ring

By Stuart Stone

The Morning Advertiser spoke to the operator of an award-winning pub who can be found between the wrestling ropes when he’s not behind the bar.

Marital bliss: the pub specialises in bespoke weddings and weddings with a difference

GBPA

Where are GBPA winners now: the Compasses

By Fred A'Court

Based in the north Essex countryside, the Compasses has undergone a significant transformation in its business since winning at the Great British Pub Awards (GBPA).

Star attraction: Battlesteads won Green Pub of the Year and overall title Great British Pub of the Year in 2010

GBPA

Where are GBPA winners now: Battlesteads

By Fred A'Court

Battlesteads in Wark-on-Tyne was the brightest shining star among a host of others when it won the 2010 Great British Pub Awards, and literally the most knowledgeable about star quality.

Big success: the pub's owner Simon Heaton said winning the award was a turning point for the business

GBPA

Where are GBPA winners now: Shibden Mill

By Fred A'Court

The picture-postcard 17th-century Shibden Mill Inn may nestle somewhat out of the way within a deep fold of Shibden Valley near Halifax, but winning the Great British Pub Award put it in a welcome spotlight.

Overall champion: the pub was named Great British Pub of the Year in 2009

GBPA

Where are GBPA winners now: the Pen-y-cae Inn

By Fred A'Court

Winners of the Great British Pub Awards (GBPAs) have gone on to create some unique and unusual businesses, and the Pen-y-cae Inn some 20 miles north-east of Swansea is up there with the best.

Get in the game: Whyte outlined an opportunity for pubs to take advantage of esports.

Maximising Sport in Pubs

Can pubs cash in on esports?

By Stuart Stone

The fourth speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – head of esports and gaming at Goat agency and CEO of Edge esports, Adam Whyte – looked at how pubs can embrace gaming and e-sports and tap into the Millennial market....

Marathon effort: why not pick a pub along the London Marathon route from which to support passers by?

Which pubs can I watch the London Marathon from?

By Stuart Stone

A marathon guide for anyone whose idea of participating is applauding runners of the 26.2-mile route from a sunny pub garden or occasionally shouting encouragement between gulps of beer.

When parents bring their children to the pub, it is crucial you take the heat off the adults for a while and play equipment can give a real point of difference to your rivals

Everything to play for: pub play equipment

By Georgina Townshend

The benefits of a beautifully designed pub playground not only keep children occupied for longer – and therefore parents happy – but can also help drive footfall and repeat custom

Whether it's a music festival or a fun day for children, outdoor events can make a huge difference at your premises

Summer lovin': Planning your outdoor event

By Georgina Townshend

Make your garden sing by putting on spectacular outdoor events with advice from pubs that have made it their business to put on a successful show

Good causes: according to PubAid, UK pubs raise more than £100m for charity every year

Charity fundraising Pub of the Year shortlist announced

By Stuart Stone

A final shortlist for the inaugural All-Party Parliamentary Beer Group and PubAid ‘Charity fundraising pub of the year’ award has been announced ahead of a ceremony at the House of Commons on 17 April.

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