Suppliers and workers from Red Mist’s nine sites, which are based in the south-east of England, will head north to walk the 86-mile length of Hadrian’s Wall in three days.
Three charities will be the focus of the group’s fundraising and include children’s charities the Piggles Trust and Cherry Trees, as well as the RAF Benevolent Fund.
Managing director of Red Mist Leisure Mark Robson said: “Last year many kindly sponsored a team of enthusiastic ramblers from Red Mist to scale the Three Peaks in 24 hours and we raised in excess of £12k for the Rainbow Trust children’s charity and the Hampshire and Isle of Wight Air Ambulance.
Walk Hadrian’s Wall
“This year many of the same athletes, along with our friends from local suppliers Mozzo Coffee, 1st Call Tree Surgeons and Turvey Construction, are attempting to walk the entire length of Hadrian’s Wall from coast-to-coast, a mere 86 miles in just three days.”
The group will walk from west coast to east coast, setting off from Bowness-on-Solway, with the aim of reaching Wallsend in Newcastle-upon-Tyne.
“If everything goes to plan, we’ll be walking at an average of 29 miles per day on an undulating route with tough terrain,” Robson added.
“We know this will be our hardest challenge to date and once again we are raising funds for three brilliant charities we support across our group.”
Last year’s total
The pubco is aiming to break last year’s total, challenging each participant to raise a minimum of £500.
Donations can be made through Red Mist’s Virgin Money Giving page here.
The companies involved are covering the cost of the expedition and all the money raised will go directly to charity.
Red Mist, which won the Best Premium Food Offer at the Publican Awards this year, recently announced plans to open its 10th site, the Temple Inn, in Hampshire.