Food & Drink

Water everywhere: how to make a killing on water sales

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Can you make a profit on water?

By Nicholas Robinson

Water can be a hard sell as customers often reject branded bottled or filtered water – but here’s how you can win.

Fantastic: cordials are returning to the conversation

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Beyond orange squash – how to make cordials pay

By Nicholas Robinson

As part of the wider category of squash, cordials offer a great tasting drinks and can also merit a higher sales price at your venue.

Grown up: adult softs are big business

The Ultimate Guide to Low and No Alcohol

Alcohol-free ready to drink – a new trend?

By Nicholas Robinson

Adult softs can be viewed as the alcohol-free equivalent to the ready-to-drink category. This segment features some interesting flavour combinations sure to tantalise the senses.

Just the: tonic waters are proving a lucrative stand alone drink

The Ultimate Guide to Low and No Alcohol - in association with Fentimans

The new trend: Tonic without a spirit?

By Emily Hawkins

The gin boom during the past few years has led to consumers demanding premium tonic waters – and not just as mixers

Hero: soft drinks worth big sums in the on-trade

The Ultimate Guide to Low and No Alcohol

The £4.4bn soft drinks market

By Stuart Stone

How can operators tap into the multibillion-pound category when consumer expectation are so high?

A guide: an intro to the world of low and no alcohol

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Three is the magic number: Fever-Tree is launching three ready-to-drink bottled gin and tonics this summer

Fever-Tree launches trio to RTD market

By Robert Mann

Fast-growing mixer brand Fever-Tree has taken its tonic expertise into the alcohol market as it launches three ready-to-drink (RTD) bottled gin and tonics.

Ice cool: Vimto is hoping to move its frozen drink into pubs and bars

Vimto targets the on-trade to stock frozen slush

By Robert Mann

Vimto Out of Home is spearheading a celebration of all things ‘slush’ this month after recent consumer research revealed one in three adults bought a frozen drink last year.

Roasting the competition: according to Nisbets, a Sunday roast is number one for pub diners

What is Britain’s favourite pub dish?

By Stuart Stone

Almost one in five Brits have identified a Sunday roast as their favourite pub meal according to research by catering equipment supplier Nisbets.

Juicy: fruit cider sales on the increase

In association with Westons

Fruit cider sales rising faster than expected

By Nigel Huddleston

You can tell a drinks market category has reached genuine scale when experts talk in terms of the number of Olympic swimming pools its annual sales could fill.

Moving in-house: after almost 18 months under Global Brands, on-trade sales of LoneWolf will return to BrewDog

BrewDog takes reins for LoneWolf on-trade sales

By Stuart Stone

Independent Scottish brewer and pub operator BrewDog has revealed that all sales of its spirits brand LoneWolf across all channels will be managed in-house as of 1 July.

Gin-fluence: Brothers Drinks’ Marc Charles claims experimental cider flavours have been influenced by on-trend gin variants

Little interview

Experimental cider flavours guided by innovation in gin

By Stuart Stone

Emmy Webster and Marc Charles of Brothers Drinks discussed Mallets Cider’s partnership with the Glastonbury Festival and the influence of other drinks categories on new cider launches.

Evolving category: RTDs are worth almost £200m to the UK on-trade

What trends are defining the £185m RTD category?

By Stuart Stone

According to figures from CGA, the total value of ready-to-drink (RTD) sales in the UK last year was £472m – £185m of which was spent in the on-trade. But is the category all neon liquids and lairy labels?

Perfect partnership: the new range aims to pair up with dark spirits

Coca-Cola launches premium mixers range

By Nikkie Sutton

Coca-Cola European Partners (CCEP) has unveiled a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

Tickled pink: Kopparberg Premium Gin is being launched at 700 Greene King pubs

Kopparberg launches pink gin

By Nikkie Sutton

Swedish cider brand Kopparberg has jumped on the pink gin bandwagon and unveiled its strawberry and lime flavour Premium Gin, which is bottled at 37.5% ABV.

On the up: rum sales in the on-trade are increasing

Rum sales now worth £1bn

By Nikkie Sutton

Sales of rum are continuing to rise with almost 35m bottles sold worth more than £1bn in 2018, according to new figures.

Bridge the gap: Amstel brand ambassador Jeff Bridges

Amstel signals millions of on-trade spend

By Nicholas Robinson

Heineken is set to spend millions of pounds to activate its Amstel lager in the on-trade as part of a £7m advertising campaign featuring actor Jeff Bridges, which launches today.

Caffeine fix: one operator compared specialist coffee to the rise of craft beer

How important is it for pubs to offer specialist coffee?

By Emily Hawkins

With figures showing that two pubs have closed for every coffee shop that has opened in the past five years, industry experts and operators shared their thoughts on how pubs can draw coffee lovers into pubs for a caffeine fix.

More choice: fruit cider makers are looking to exotic flavours

What's next for fruit cider?

By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Premium league: spirits are driving growth in the alcohol category

£5bn growth opportunity for alcoholic drinks

By Nikkie Sutton

The alcoholic drinks category will see a rise in value of £5.2bn to £46.7bn in 2022, according to historic and predictive data, revealed in a new report.

Title race brewing: MatchPint’s Dom Collingwood has designed, brewed and launched The Match Pint with ETM Group

ETM Group and MatchPint team up for new beer debut

By Stuart Stone

Sport pub and fan network MatchPint has collaborated with London-based pub operator ETM Group to launch a beer that they hope will become a firm fixture in this season’s Premier League title run-in.

Follow us

Property of the week

Pub Trade Guides

View more

Webinars

The Lock In Pub Podcast