The gin will launch exclusively in more than 700 Greene King pubs across the UK from this month (6 May) before being available to buy in select retailers.
Kopparberg Premium Gin has been doubled distilled over a two-week period in a bid to deliver a bold and balanced London dry-style gin, infused with the same strawberry and lime flavour that made Kopparberg famous, and combines this flavour with juniper, lemon zest and coriander botanicals.
Perfect serves
The Swedish brand has worked with mixologists to develop two perfect serves. The first uses gin served over ice, mixed with lemonade and garnished with slices of fresh strawberry and lime. The second is mixed with tonic and garnished with cucumber and basil.
This new product will be supported as part of Kopparberg’s £6m Outside is Ours marketing campaign and will see support across TV, digital and out-of-home media formats among others.
Kopparberg head of marketing Rob Salvesen said: “We have made it our mission to use our drinks knowledge and flavour expertise to bring the spirit of Kopparberg to life.
“Not many know we brew and distil many other drinks at our brewery in Sweden and, with more than 10 years’ experience in distilling gin, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavours.”
Flavour focus
He added: “This focus on flavour, combined with our premium fruit refreshment positioning is what we feel will set us apart from other pink gins on the market.”
Greene King senior category manager Calum Cameron lauded the benefits of offering the new variant across the 700 pubs.
He said: “We are very excited to be exclusively launching Kopparberg’s first UK gin in our pubs.
“Kopparberg is known for its array of different flavoured drinks and this one is no exception, we are sure guests who visit our pubs will love it.”