BrewDog’s latest ‘low and no’ launch is Punk AF
Claiming to deliver all of the attitude and flavour as Punk IPA, but none of the alcohol, 0.5% ABV Punk AF becomes BrewDog’s latest entry into the low and no market after the release of Nanny State in 2009.
Nanny State, which launched in response to complaints over BrewDog’s 18.2% Tokyo Stout, has since become BrewDog’s fourth biggest off-trade product.
Promising the same bold flavour and tropical fruit mixes as Punk IPA, Punk AF has been available to buy in BrewDog’s bars as well as a range of on and off-trade vendors, as of 9 May.
“Punk IPA is the beer that kick started a revolution,” BrewDog co-founder James Watt explained. “With the creation of Punk AF, we’re continuing to push our limits and expand the possibility of what craft beer can be.
“We’re tearing down the image of alcohol-free beer as weak and flavourless. Say hello to the Punkest new beer in town.”
Punk AF becomes the latest in a line of launches in the low and no-alcohol beer category in the UK following Brooklyn Brewery’s decision to launch its 0.4% ABV brew Special Effects in the UK in April.
The new brew follows the launch of BrewDog’s latest round of Equity for Punks crowdfunding at its annual AGM in April which aims to raise £7m and grow BrewDog’s community of shareholders to 200,000. The initiative was revealed to have hit the £2m mark on 1 May, with more than 8,000 new investors.
All of the attitude of Punk IPA. All of the flavour. None of the alcohol.
— James Watt (@BrewDogJames) May 9, 2019
This is Punk AF.https://t.co/qXa5oRZcWMpic.twitter.com/mJOdy4kKT8
As reported by The Morning Advertiser, BrewDog recently announced that all sales of its spirits brand LoneWolf will be managed in-house as of 1 July having been overseen by the drinks supplier behind VK, Hooch, Franklin & Sons and Crooked alcoholic soda, Global Brands, for close to 18 months.
