Technology

Digital revolution: Virtual spaces are here to stay (Getty/ Nikolay Evsyukov)

Virtual spaces key to high-end venues

By Amelie Maurice-Jones

Virtual spaces are here to stay, with high end venues using them to unite customers safely, increase revenue and engage with a global audience, operators have said.

On the house: Operators of London bars explain why they are giving away free drinks (Getty/ Sol Stock)

Why are London bars giving out free drinks?

By Amelie Maurice-Jones

Bars across London are giving away free drinks in a bid to increase footfall through drawing in customers who wouldn’t otherwise visit the pub.

What has Carlsberg Marston's Brewing Company achieved in its first year?

Big Interview

Carlsberg Marston's Brewing Company celebrates first year of merger

By Gary Lloyd

A year ago, brewing giants Carlsberg UK and Marston’s joined forces to become Carlsberg Marston’s Brewing Company (CMBC). Here, CMBC chief executive Paul Davies tells The Morning Advertiser what’s been achieved in the year and what’s yet to come.

Unique product: cask ale is typically British and can't be recreated outside the pub (credit: Getty/urbancow)

Don’t undersell cask beer – it can’t be replicated at home

By Gary Lloyd

“There’s nothing like this.” Some of the more ‘seasoned’ readers may remember this as a hit song for soul singer Omar 30 years again when it peaked at number 14 in the UK music charts. However, the statement also rings true of cask ale.

Put an end to no-shows: unfulfilled bookings costs the sector £17.6bn per year (credit: Getty/StockRocket)

5 ways to help prevent no-shows this Christmas

By Olivia FitzGerald, Zonal chief sales and marketing officer

Technology provider Zonal has offered tips on how to ensure customers who have made bookings to drink and dine at your pub don't disappoint you by failing to show.

'Instagrammable': Be a voice, not an echo (Credit: Getty / villagemoon)

How to make your pub more 'Instagrammable'

By Rebecca Weller

Social media has always been an important tool for the hospitality sector but following several lockdowns and the nation getting used to the ‘new normal’, a strong social media presence is more important than ever.

Social hub: phone-bans promote conversation and interaction (Getty/ Riou)

Phones kill conversation say micropub owners

By Amelie Maurice-Jones

UK micropub owners said that phones “kill” conversation and show a “lack of respect”, while pub phone-bans help promote social interaction after lockdown-induced isolation.

Unauthorised streams: accessing illegal content is also a crime

FACT and Sky highlight dangers of illegal streaming to licensees

By Sky Business

With the football season back in full swing, Sky and FACT, world leaders in intellectual property protection, are working together to warn licensees of the dangers of unscrupulous suppliers who may be approaching them with low-cost, but illegal, ways...

Get online: digital reputation plays a central role in the customer journey (Credit: Getty Images / MoMo Productions)

Consumers increasingly use digital tools to choose a venue

By Michelle Perrett

Digital reputation plays a central role in the customer journey for out-of-home leisure activities such as eating and drinking at pubs and bars, an exclusive study by CGA commissioned in partnership with Reputation, the reputation experience management...

Threats on rise: British Institute of Innkeeping's Steve Alton

Opinion

Pubs’ recovery under threat as supply chain issues escalate

By Steve Alton, chief executive, British Institute of Innkeeping

Our sector relies upon an effective integrated supply chain linking raw materials, manufacturing and logistics to ensure our pubs can deliver a fantastic experience for their customers.

Service survey: research into tipping and card payments has found consumers habits have changed since the pandemic (image: Getty/RealPeopleGroup)

Is cashless culture 'killing tips'?

By Nikkie Thatcher

More than a third of Brits won't tip when paying on a card because they are unsure if it will go to the right person, a new report has found.

Face-to-face event: the MA Leaders Club event will be taking place on Thursday 23 September in Leeds (image: Getty/Duncan Cuthbertson)

MA Leaders Club

Full MA Leaders Club Leeds event agenda confirmed

By Nikkie Thatcher

The recently rebranded MA Leaders Club will be hosting its first event, and the first face to face event for the club in a year and a half, later this year.

Tech change: many businesses introduced order-at-table apps amid the pandemic

Time at the bar?

By David Hillier

The scrum at the bar is as much a British rite of passage for the cash-waving customer as it is for the freshly trained recruit charged with marshalling a four-deep crowd.

Metered access: Users will be asked to give their email address and basic industry-specific demographics after consuming a certain number of articles within 30 days

Morning Advertiser update

The Morning Advertiser website is changing

By Chris Lowe, publisher, The Morning Advertiser

Like many of the biggest media websites that have put journalism at the forefront of their strategy, we are implementing something called metered access – meaning users will be asked to register after consuming a certain number of articles within 30 days.

Continuous innovation: ‘The work we’re doing now will help your pub run smarter in the future,’ Richard Stephens, head of technical services at Heineken UK says (Image: herraez/Getty Images)

In association with Heineken

Tech to play ‘even bigger’ role in pubs of the future

By The Morning Advertiser

Understanding data and predictive technology have been highlighted by Heineken as two ‘smart-tech’ trends to look out for in pubs, according to the beer giant’s Pub of the Future report.

Future-proofing: 'The post-pandemic pub experience is markedly different to what we’ve historically been used to, with businesses having to dramatically change the way they operate'

Content provided by Flipdish

Future-proofing your pub as restrictions begin to lift

By Fionn Hart, UK country manager at Flipdish

As Boris announced the return of indoor dining from 17 May, the industry breathed a sigh of relief as pubs and bars were finally able to welcome customers over the threshold after a tumultuous year of lockdowns.

More insight, less noise: more data isn’t necessarily better, as it is getting harder to comprehend and to organise it in a meaningful way

Content provided by HGEM

Making the most of guest experience data

By HGEM

There is a vast amount of customer experience data available to operators nowadays, and it is expected to increase exponentially in the future, as technology advances.

Next steps: 'We are looking forward to CPL Learning continuing this journey with Access and becoming bigger, brighter, and better,' Jamie Campbell, director of learning, hospitality, at CPL

Access Group acquires CPL Learning

By The Morning Advertiser

The Access Group has acquired learning and development partner for the hospitality and retail sectors, CPL Learning, to strengthen its customer proposition.

The Morning Advertiser Lock In podcast episode 20

The Lock In Podcast

The Lock In Podcast: Shape of things to come

By Ed Bedington

The podcast team look towards the future of the pub and bar trade, and discuss, with special guests Stosi Madi from the Parkers Arms and Clement Ogbonnaya of the Prince of Peckham, how the pandemic crisis is likely to shape operations as we move out of...

Decrease stress, increase revenue: 'Using old school processes pen and paper just can’t handle the complexities of booking in a Covid environment,' Access' Lorna Wilcox explains

In association with Access Hospitality

Rigid booking systems ‘just don’t cut it for a lot of venues nowadays’

By The Morning Advertiser

As operators navigate the Government’s lockdown roadmap, The Morning Advertiser looks at how booking systems can adapt to cater for larger – and increasingly demanding – consumer groups through Covid-secure measures and beyond.

Get involved: post your questions in the comment section (image: Getty/sdecoret)

In association with Heineken

The Pub Hub – your questions answered

By MA editorial

The Morning Advertiser and Heineken have teamed up to answer your questions around current coronavirus legislation, finances, reopening and more.

Pub of the Future: The Morning Advertiser's technology hub

Special report

Pub of the Future: How technology can save your business money

By The Morning Advertiser

Technology for pubs has advanced light-years in recent time, but arguably pubs themselves haven’t taken up much of the new tech. That's all changing though, so read on to find out what's new and how the right tech can benefit your business....

Best table ordering apps for pubs

Sponsored content

12 Apps of Christmas

By The Morning Advertiser

Christmas is coming and the pub sector is inundated with restrictions but hopefully technology can provide some of the solutions to allow operators to make the most of whatever opportunities they’ve got.

How to sell food during lockdown with Too Good To Go

Content provided by Too Good To Go

How Too Good To Go can help you with excess stock

By Too Good To Go

If your business is due to close or change its operating patterns on Thursday and you are looking for an easy way to sell your surplus stock, sign up to the Too Good To Go app.

Increase for trade: consumer spending in the pub sector rose for the first time since February, research has uncovered

Spending in pubs up for first time since before lockdown

By Nikkie Thatcher

Consumer spending in pubs and bars saw a 9% rise – the first increase for the sector since February, with 44% of pubgoers feeling less cautious about visiting the on-trade now than in August (50%), new research has found.

App help: What apps and software are available to help with table ordering for pubs?

Sponsored content

Apps and ordering systems to help pubs with table service

By Ed Bedington

With the latest round of restrictions being described as a “hammer” blow to a struggling industry, once again, pubs are being urged to look to technological solutions to help provide support during the crisis.

Pubs recognised: here's what pubs had to say about the Great British Pub Awards 2020 on social media

Great British Pub Awards on social media

By Emily Hawkins

Pubs shared their delight at being recognised by The Morning Advertiser’s Great British Pub Awards Pub Heroes on social media last night.

Table ordering solution offered by Yoello

Content provided by Yoello

Yoello offers free mobile table ordering subscription

By Yoello

Following the news that the government is enforcing further restrictions on the hospitality sector, Yoello is offering a three month completely free subscription for its mobile table ordering solution.

Better marketing through customer insight

Content provided by Wireless Social

Supercharge your marketing strategy using guest insights

By Wireless Social

Digital communications are more important now more than ever to re-engage your guests and promote your brand. Here are our top tips on using data and insights in your marketing strategy.

Inclusive experience: 'I thought sport could be slightly polarizing so for the first year we didn't have sports, but then I thought about it, the value of one match in this pub pretty much pays for itself,' Clement Ogbonnaya explained

Content provided by Sky

‘When we show football here, it's a community event’

By MA Editorial

Clement Ogbonnaya of south London pub, the Prince of Peckham, explains how he’s successfully introduced live sport to his inclusive, community venue on the border between north and south Peckham.

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