Sport

BT Sport offers discount on Fury v Whyte fight

04-Apr-2022 By Gary Lloyd

BT Sport is offering an early bird discount for the pay-per-view screening of the sold-out boxing clash between Tyson Fury and Dillian Whyte on Saturday 23 April.

Take advantage of millions who want to watch football

29-Mar-2022 By Gary Lloyd

Some 16.1m pubgoers plan to watch some of this year’s Men’s FIFA World Cup in a pub or bar while 8.8m want to watch a 2022 Women’s Football European Championship game, according to a report by research consultancy KAM and sports match-finding app Fanzo...

Sports pub-finding app MatchPint rebrands to Fanzo

22-Mar-2022 By Gary Lloyd

MatchPint – the fan engagement platform for venues, brands and sports fans – has announced a global rebrand after 10 years of operation and is now called Fanzo.

PubAid and Sky launch programme to reward pubs who support local sport

21-Mar-2022 By Amelie Maurice-Jones

A programme to reward UK pubs which support grassroots sport has been launched by PubAid and Sky.

Retain Six Nations footfall by screening women’s tournament

18-Mar-2022 By Gary Lloyd

The Six Nations rugby tournament has boosted footfall to pubs during the past month or so but operators have been warned not to miss out on retaining that custom by showing the upcoming women’s version.

BBPA predicts 24.5m pints to be sold during Six Nations matches

11-Mar-2022 By Rebecca Weller

The British Beer & Pub Association (BBPA) has estimated 24.5m pints could be sold in UK pubs during the Guinness Six Nations Rugby Championship this weekend (Friday 11 and Saturday 12 March 2022), according to the BBPA’s beer sales volume survey alongside...

Get your nose out in front with horse racing

22-Feb-2022 By Gary Lloyd

Football, rugby and cricket have proven great draws for pub operators in increasing footfall at their sites but Sky Sports Racing host Alex Hammond says horse racing appeals to a multitude of age groups too.

Rugby score prediction game drives footfall at pubs

17-Feb-2022 By Gary Lloyd

Pubs screening Six Nations rugby have seen uplifts in sales thanks to customers taking part in score predictions games, according to sport pub finding app MatchPint.

Pubs boosted by rise in footfall and beer sales as Six Nations kicks off

08-Feb-2022 By Gary Lloyd

The Six Nations rugby tournament kick-off helped tempt 30% more customers into pubs and bars at the weekend, according to real-time market intelligence business Oxford Partnership.

Six Nations launch will be biggest sporting weekend for pubs since Euro 2020

03-Feb-2022 By Gary Lloyd

More than 880,000 sports fans will be watching the Guinness Six Nations live in a pub or bar from this weekend and 193,600 of these sports fans will be looking to make a booking, suggests research conducted by MatchPint and KAM Media in December last...

Pubs could lose £20m if the Welsh Six Nations games move to England

13-Jan-2022 By Rebecca Weller

Moving the Welsh matches outside of Wales during the Six Nations rugby tournament would be an “insult” to hospitality businesses because losing out on the trade provided through these key events would be a “catastrophe”.

‘Six Nations rugby more important than all football events bar World Cup’

11-Jan-2022 By Gary Lloyd

Some 44% of sports fans said they plan to watch the 2022 Guinness Six Nations live in a pub this year with only the FIFA World Cup ranking higher, according to research by MatchPint, which allows pub customers find venues showing sports matches, and hospitality...

Gearing up for Women’s Football Weekend

12-Nov-2021 By The Morning Advertiser

This weekend sees the Barclays FA Women's Super League take centre stage with some mouth-watering match-ups on an exciting Women's Football Weekend.

Exclusive deal struck to show autumn rugby series at pubs

13-Oct-2021 By Gary Lloyd

Pubgoers will be able to watch the rugby Autumn Nations Series exclusively thanks to a deal struck by Amazon Prime Video and Sky Business.

Sports pubs urged to back first net-zero carbon football match

13-Sep-2021 By Gary Lloyd

With the growing emphasis on tackling climate change, sports-focused pubs are being urged to lend their support to the first ever net-zero carbon football match.

Westons Cider enters partnership to offer discounted Sky Sports subscription

24-Aug-2021 By Michelle Perrett

Westons Cider, the Herefordshire-based cider maker, is partnering with Molson Coors and Sky Sports to offer pubs savings of up to 50% on their Sky Sports subscription.

Euros fans boost footfall at high street pubs by 129%

14-Jul-2021 By Emily Hawkins

Football fans eager to experience match fever together resulted in a huge boost to hospitality footfall on Sunday 11 July – the day England took on Italy in the Euros final.

Almost 7m pints to be sold during England v Denmark

07-Jul-2021 By Emily Hawkins

An estimated 6.8m pints will be sold in pubs tonight as England take on Denmark in the semi final of the Euros tournament.

Pubs enjoy drinks sales boom during England v Germany

01-Jul-2021 By Emily Hawkins

Drink sales in pubs have shot up by 176% since last week thanks to football fans supporting their locals.

Pubs to lose out on 750k pint sales during England v Czech Republic

22-Jun-2021 By Emily Hawkins

English pubs would be able to sell 750,000 more pints during tonight’s Euros match against the Czech Republic if Covid restrictions were not in place.

Opinion

‘The match day buzz is just not the same’

22-Jun-2021 By Sarah John, director, Boss Brewing

As I write this, Wales are taking on Italy in the Euros, their final game of the group.

English and Scottish pubs to miss out on £3.2m during Euros match

18-Jun-2021 By Emily Hawkins

Pubs in England and Scotland are set to lose out on revenue of £3.2m during today (Friday 18 June), when the two nations go head to head in the UEFA Euros football tournament.

Pubs to miss out on £3m worth of sales during England v Croatia

11-Jun-2021 By Emily Hawkins

Football fans in England will buy 3m pints this weekend during England’s first game in the UEFA Euro 2020 against Croatia, it has been estimated.

Football fans believe pub rules will 'crush' Euro 2020 atmosphere

09-Jun-2021 By Emily Hawkins

Almost nine in ten (85%) football fans have said restrictions will ruin watching the Euros at the pub this summer, according to a survey.

Rethink curfew during Euros, Scottish pubs urge

07-Jun-2021 By Emily Hawkins

Scottish pub staff could face abuse when forced to kick out football fans during the middle of Euros matches because of curfew laws, a trade group has said.

UEFA Euro 2020 is ‘biggest pub sales driver since Christmas 2019’

07-Jun-2021 By Stuart Stone

As operators make final tweaks to drink line-ups and prepare pre-match team talks for staff, The Morning Advertiser (MA) discusses tournament tactics with industry experts.

BBPA outlines pub tactics ahead of UEFA Euro 2020

02-Jun-2021 By The Morning Advertiser

As operators count down to UEFA Euro 2020’s curtain raiser on 11 June, the British Beer & Pub Association (BBPA) has produced practical guidance for pubs in an effort to assist safe and successful screenings this summer.

BT Sport Pub Cup returns with Wembley final

02-Jun-2021 By The Morning Advertiser

BT Sport is giving grassroots footballers across England a once in a lifetime opportunity to play on Wembley’s hallowed turf, as the BT Sport Pub Cup makes its return.

Big Interview – UEFA Euro 2020 Countdown

Sporting comeback: UEFA Euro 2020 pub trading can match 2016 tournament levels

02-Jun-2021 By Stuart Stone

As UEFA Euro 2020 kicks off, John Gemmell of the competition’s official beer partner, Heineken, talks pub trade tactics and Scotland’s major tournament return.

In association with Heineken

UEFA EURO 2020™: ‘A massive opportunity to claw back some of the money we've lost’

10-May-2021 By The Morning Advertiser

Having been side-lined for the best part of a year, pub operators from England, Scotland and Wales see this summer’s UEFA EURO 2020™ as a potential gamechanger. Here, four operators discuss their tournament tactics.

Analysis

Three quarters of pubs would not screen games from breakaway European Super League

20-Apr-2021 By Stuart Stone

A poll by The Morning Advertiser (MA) has revealed that 77.5% of publicans would not show fixtures from the controversial European Super League at their venue.

Content provided by Heineken UK

Request your free UEFA EURO 2020™ Support Package with Heineken® Draught

26-Mar-2021 By Heineken UK

Opinion

Six Nations usually ‘the saving grace of the cold, winter months’ for pubs

09-Feb-2021 By Sarah John, director, Boss Brewing

As I settled on the sofa last weekend to watch the opening of the Six Nations, I couldn’t help but feel incredibly deflated.

How has 2020 changed people and pubs?

‘We waited 30 years for this and the celebration the team and fans deserved was far from possible’

27-Dec-2020 By Kate Stewart, the Sandon, Liverpool

Kate Stewart from the Sandon – a firm fixture on matchdays at Anfield – describes the ‘heart-wrenching’ feeling of not being able to celebrate Liverpool’s first Premier League title with supporters due to Covid-19 restrictions.

BT Sport and Amazon renew Amazon Premier League Pass partnership

10-Dec-2020 By Stuart Stone

Broadcaster BT Sport and Amazon Prime Video will once again team up to make more than 20 Premier League fixtures available to pub operators in December.

Sport pubs unable to convert partial fan return into matchday trade

08-Dec-2020 By Stuart Stone

Despite sport fans being able to return to stadiums in tiers one and two – and consume alcohol there – from 2 December, traditional matchday pubs haven’t experienced anything like their usual boost.

Sky Sports and BT Sport suspend service for pubs closed under new restrictions

02-Dec-2020 By Stuart Stone

Both Sky Sports and BT Sport have announced continued cost concessions for pub subscribers unable to trade following England’s exit from a second national lockdown.

Amazon makes Autumn Nations Cup rugby coverage free for Scottish and Welsh pubs

12-Nov-2020 By Stuart Stone

Streaming giant Amazon Prime Video has announced that live Autumn Nations Cup matches will be available to premises able to open in line with Government restrictions – for free – via a dedicated PrimeVideo HD channel on Sky.

Additional Premier League games made available for pubs at ‘no extra cost’

12-Oct-2020 By Stuart Stone

Pub operators with existing Sky Sports and BT Sport subscriptions will not be asked to stump up the extra £14.95 pay-per-view charge to screen Premier League games not already picked for broadcast.

Almost one fifth of most lucrative pub sport events finish after 10pm

06-Oct-2020 By Stuart Stone

While the Premier League recently revised its kick-off times to ensure that fans have the opportunity to watch games before the Government’s pub curfew, 10pm closure could yet kick a number of lucrative sporting events into touch.

Premier League confirms only half of remaining October fixtures to be televised despite fan ban

06-Oct-2020 By Stuart Stone

The Premier League has revealed a total of 15 matches, five each weekend after the forthcoming international break, will be broadcast live via Sky Sports and BT Sport.

Content provided by Sky

‘There’s nothing better than walking into your pub and seeing your bar staff in your home shirt’

28-Sep-2020 By MA Editorial

The Globe, a regular matchday haunt for fans of Brentford FC, has been operating at just over 10% capacity as the west London club begins life at a new stadium after 116 years at Griffin Park.

Crystal Palace v Everton not available in pubs, Amazon confirms

25-Sep-2020 By Stuart Stone

Premier League rights holder Amazon has revealed Saturday’s clash between Crystal Palace v Everton won’t be available in commercial premises.

Premier League updates kick-off times to avoid pub curfew clash

24-Sep-2020 By Stuart Stone

The Premier League has revised its fixture schedule across the last weekend of September and first week of October in light of the Government’s 10pm pub curfew.

Content provided by Sky

‘When we show football here, it's a community event’

15-Sep-2020 By MA Editorial

Clement Ogbonnaya of south London pub, the Prince of Peckham, explains how he’s successfully introduced live sport to his inclusive, community venue on the border between north and south Peckham.

Analysis

Will a season of behind closed doors football leave matchday pubs ‘skint’?

11-Sep-2020 By Stuart Stone

With plans to open turnstiles from October now under review, matchday pub operators and stadium beer suppliers outline the impact of a prolonged, pandemic-enforced, fan exile on their businesses.

NFL pub experience ‘lends itself well’ to Covid-secure trading, says GBPA winner

11-Sep-2020 By Stuart Stone

The manager of the 2019 Great British Pub Awards’ Best for Sport winner believes that the existing playbook on American Football screenings makes the NFL well suited to post-lockdown pubs.

All Premier League fixtures in September to be televised

09-Sep-2020 By Stuart Stone

All 28 Premier League matches scheduled to be played in September will be broadcast live via existing partners Sky Sports, BT Sport, Amazon Prime Video and BBC, the league has confirmed.

Sky launches pub film series ahead of new football season

01-Sep-2020 By MA Editorial

Sky Business has launched a new video series focusing on pub licensees’ preparations for the new football seasons in tandem with a range of new tools for its customers.

Sporting return: how can televised fixtures help pubs make a post-lockdown comeback?

01-Sep-2020 By MA Editorial

With both sport and pubs making their long-awaited return from a blanket break in play, The Morning Advertiser (MA) asks how televised fixtures can help operators rediscover some pre-lockdown form.