Sport

Success breeds success: the better England fare in the Women's World Cup, the more interest will grow (credit: Getty/JackF)

Feature – Women’s World Cup

FEATURE: Go into extra time to back the Lionesses

By Henry Woodland

Women’s football has been making big strides in the past year and this is due to the increased visibility of the matches. As a publican, it’s your duty to back our Lionesses and, as a business owner, it’s a sensible choice too.

The Morning Advertiser Lock In podcast episode 60

The Lock In Podcast

Giving pubs a sporting chance

By Ed Bedington

Sport and pubs often go hand in hand, but are we making enough of the opportunity sporting events provide? Despite a total lack of understanding or interest in sports, the Lock In team take a look at the topic, with a little expert help from special guests.

Double win: sport will help increase footfall and licensees can win prizes too (credit: Getty/The Good Brigade)

Sporting days out for licensees up for grabs

By Gary Lloyd

Licensees who have a Sky Sports subscription are in with a chance of driving a Formula 1 car or watching a day of Ashes cricket and will be able to drive footfall with increased summer sporting content.

You have been served: England suffered a record loss but fans kept the on-trade going (credit: Getty/Ridofranz)

Sales up by 25% for latest Six Nations fixtures

By Gary Lloyd

England may have suffered their heaviest loss at Twickenham in the Six Nations tournament at the weekend but the UK on-trade was left cheering as sales grew by 25% versus an average weekend.

Cheer we go: the Six Nations once again provided greater footfall and sales for pubs (credit: Getty/Drazen Zigic)

Thirstiest rugby fans are in Scotland

By Gary Lloyd

Pubs in Scotland proved to be the thirstiest during the Six Nations third matchday as the average site sold an extra 199 pints, according to insights expert Oxford Partnership.

Plenty to cheer: an increase in pints sold and customers visiting pubs and bars was enjoyed by sites showing the rugby (Credit: Getty/The Good Brigade)

Six Nations brings 27% more visitors to pubs

By Gary Lloyd

The Guinness Six Nations rugby tournament, which kicked off at the weekend, gave pubs and bars a reason to cheer when almost 26m pints were served across Britain.

Positive growth: GDP figures show importance of hospitality in growing economy (Credit: Getty/FG Trade)

Surge in pub trade boosts economy

By Rebecca Weller

An increase in spending at hospitality settings helped the economy grow in November, the latest Gross Domestic Product (GDP) figures from the Office for National Statistics (ONS) have revealed.

Recession looms: fears for SMEs despite a great World Cup trade (credit: Getty/dmbaker)

World Cup joy won’t save beleaguered pubs

By Gary Lloyd

Although the pub trade has been a huge winner during the World Cup, it won’t be enough to save many smaller operators, according to economic expert Christopher Dembik.

Cheer for pubs: although England went out of the World Cup, pubs benefited (credit: Getty/skynesher)

Pubs sell 28.5m pints as England exit World Cup

By Gary Lloyd

England may have exited the football World Cup but pubs enjoyed a huge farewell as 28.5m pints were sold across the UK on Saturday 10 December, which equated to an extra 166 pints compared to a typical Friday and Saturday.

Oh, what an atmosphere: your efforts can bring people out of home to your pub for the World Cup (credit: Getty/FG Trade)

Atmosphere is key to attracting World Cup fans

By Gary Lloyd

Bad weather may detract football fans from going to pubs for the world cup but the atmosphere inside is a huge draw, according to music licensing society PPL PRS.

Trade boost: Operators should capitalise on Home Nation games (Getty/ FG Trade)

Home Nation match days ‘great’ opportunity

By Amelie Maurice-Jones

Pubs should “show it, see it, hear it” at Saturday’s World Cup quarter final after new data revealed an extra 136 pints are sold per venue on Home Nation match days.

Home Nations group final: 300 pints sold on average at every UK pub (Getty/ FG Trade)

9.2m pints for World Cup Home Nations final

By Amelie Maurice-Jones

A whopping 9.2m pints were sold across the UK on Tuesday (29 November) at the World Cup Home Nations group final in Qatar, according to The Oxford Partnership.

Boost to trade: draught sales see 50% uplift during home nations World Cup opening games (Credit: Getty/FG Trade)

World Cup boosts pint sales by 50%

By Rebecca Weller

The FIFA 2022 World Cup boosted draught sales in the on-trade by 50% on Monday 21 November, the latest data from business management consultancy Oxford Partnership has revealed.

Amazing atmosphere: pubs have been pulling out all the stops in preparing for the FIFA 2022 World Cup (Credit: Getty/Aksonov)

Pubs 'pulling out all the stops' for World Cup

By Rebecca Weller

Pubs have been “pulling out all the stops” to accommodate as many fans as possible following the start of the FIFA 2022 World Cup tournament on Sunday 20 November.

Massive opportunity: World Cup could see £91m spent on pints if England reach the final (Credit: Getty/ Aksonov)

World Cup could see £91m spent on pints

By Rebecca Weller

The 2022 FIFA World Cup could see a potential £91m boost to the on-trade if England make it to the final, according to Hey Discount.

Human rights: Bars will encourage charity donations during World Cup (Getty/ Image Source)

Bars to donate to human rights charity during World Cup

By Amelie Maurice-Jones


Liverpool bars Bobo and Abditory in Merseyside are asking customers to support human rights charity Amnesty International during the Qatar World Cup to remind of the “wider issues at stake than football glory”.

Back of the net: Brian McDonald, licensee of the Canton Cross Vaults in Cardiff

Sky AdVans bid to push footy fans into pubs

By Gary Lloyd

With almost eight out of 10 sports fans looking to watch the World Cup in a pub, Sky has launched a fleet of AdVans across England and Wales to drive punters into sites.

Listening to customers: Leeds pub turns back on decision to show World Cup

Pub U-turns on decision to screen World Cup

By Amelie Maurice-Jones

The Mustard Pot in Leeds has reversed its decision to show the World Cup due to human rights abuse in Qatar, after selling more than 70 tickets.

Fanzones gearing up: Argentina fans at Moo Cantina in London

‘Fanzones’ set up for World Cup viewers

By Gary Lloyd

Fanzo – the fan engagement platform for venues, brands and sports fans – is close to completing its World Cup Fanzones where fans of competing countries at the football tournament can support their team with fellow fans.

The Morning Advertiser Lock In Podcast episode 48

The Lock In Podcast

The World Cup vs Christmas

By Ed Bedington

The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...

Month-long action: the popular autumn internationals will be available to screen in pubs

Autumn rugby series on two HD channels

By Gary Lloyd

Pubs will be able to screen the Autumn Nations Series of rugby matches in HD after Prime Video teamed up with Sky Business to broadcast them.

Crucial part: 'Creating a space where people can enjoy themselves safely and in an inclusive way, is an important role hospitality has always played in the beautiful game’s greatest showpiece,' says Drinkaware's Adam Jones

How to operate profitably and safely for World Cup

By Nikkie Thatcher

Having a strong non-alcoholic drinks offer and organising sittings for earlier matches are just two ways in which operators can create a safe and inclusive environment during the FIFA Men’s World Cup later this year, experts have advised.

CGA Drinks Recovery Tracker: latest data revealed drinks sales in seven days to 30 July were 0.6% ahead vs the same week in 2019 (Credit: Getty/skynesher)

Women's Euro's boosts drink sales

By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars, and restaurants in the seven days to Saturday 30 July were 0.6% ahead of the same week in 2019, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.

Sport news: BT Sport's deal with Amazon to provide Prime Video’s Premier League coverage to commercial premises has also been extended (image: Getty/Schroptschop)

Cost of BT Sport to rise

By Nikkie Thatcher

BT Sport is set to make a 6.8% price increase from 1 September, which it said was below RPI and claimed was part of its commitment to bring customers “top quality live sport”.

Historic game: sector celebrates England's Lionesses' win at the 2022 Euros tournament (Credit: Getty/miodrag ignjatovic)

Pubs celebrate Lionesses' win

By Rebecca Weller

Pubs and industry leaders across the hospitality sector celebrated the England Women’s football team's win in the Euro 2022 finals.

Cheering England to victory: BBPA predicts Women's UEFA final could generate £40m boost for the trade (Credit: Getty/jacoblund)

Euro final could see 10m pints sold in pubs

By Rebecca Weller

The British Beer & Pub Association (BBPA) has predicted 10m pints could be sold this Sunday (31 July) during the UEFA Women’s Euro football finals as the Lionesses face Germany.

Enticing interior: the Famous Three Kings pub is dedicated to sport

SPORT FEATURE

FEATURE: Building a sports offer at your pub

By Gary Lloyd

Many pubs make a real profit from increased footfall by screening top sports action but using a service such as Sky or BT Sport can be expensive.

Fantastic opportunity: DesignMyNight claims to have already taken a record number of bookings to watch the men’s FIFA World Cup

FIFA World Cup 'opportunity to increase footfall and profit'

By Rebecca Weller

Booking platform DesignMyNight has claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months...

Summer of sport: Pub teams can now apply for the BT Sport Pub Cup

BT Sport Pub Cup returns with Wembley final

By Amelie Maurice-Jones

Pub teams can now enter the BT Sport Pub Cup, with free BT Sport and £1,000 in BT Shop vouchers up for grabs for the victors of the tournament.

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