Sport

Variety of sports: people want to watch all types of sports fixtures

In association with Molson Coors, Diageo and Sky

Make your pub the perfect place to watch sport

By Stuart Stone

According to Ipsos MORI’s Out of Home Viewing Panel, 2.1m fans watch sport on TV in out of home venues such as pubs and bars at least once a week. But how can operators upgrade their venue to cash in?

Try your best: there is a potential market during the Rugby World Cup

MA500

Early morning Rugby World Cup – worth screening?

By Nicholas Robinson

With the Rugby World Cup taking place in Japan this year, the majority of matches will be televised early in the morning. What are the risks and opportunities for licensees?

The perfect match: according to a new report, pubs contribute £40m to grassroots sport

Pubs contribute £40m to grassroots sport

By Stuart Stone

A report examining the link between the on-trade and grassroots sport has revealed pubs contribute, on average, more than £1,000 each to nearby clubs each year.

Cost of sport: should pubs charge an entrance fee, or introduce a minimum spend, for customers watching live TV sport?

Should pubs charge customers to watch live sport?

By Stuart Stone

After a photo emerged on social media of a pub charging customers an entrance fee to watch televised sport – which entitled them to two drinks at the bar – The Morning Advertiser asked whether or not it was something that other operators would get on...

Let's dance: The Foundry's Mark Joseph explains that establishing a good reputation through sport has driven customers to other events at the pub such as discos

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Meet the GBPA best for sport finalists: The Foundry, Aberdeen, Scotland

By MA Editorial

Making its debut as a finalist in the ‘best for sport’ category at the 2019 Great British Pub Awards – and the category’s only representative from north of the border – why is sport is so important to The Foundry in Aberdeen?

Six of the best: finalists in the Best for Sport category at the 2019 Great British Pub Awards explain why sport is so important to their businesses

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How can showing sport boost your business?

By MA Editorial

We spoke to the six finalists in the ‘best for sport’ category at the 2019 Great British Pub Awards to find out how sport gives their business that winning feeling.

We are the champions: Manchester City won the league last season (image: Getty)

What's new in the 2019/20 Premier League season?

By Stuart Stone

The use of head-to-head records to separate teams level on points, and the Premier League’s first Cuban player – Norwich’s Onel Hernandez – aren’t the only top-flight debuts to look out for in the new Premier League season

Outside edge: Cricket legend Mike Gatting (left) with Garth Warren of the Pavilion End

Standing the test of time

By Stuart Stone

Although the shadow of St Paul’s Cathedral might not seem the most natural spot for a cricket-themed sport pub, the Pavilion End’s general manager Garth Warren runs a big hitter in the big city

Cashing in: the Women's World Cup presents a great opportunity for pubs, according to the BBPA (image credit: TuiPhotoengineer/gettyimages.co.uk)

Women’s football world cup could boost beer sales by 3m pints

By Nikkie Thatcher

The Women’s World Cup could drive beer sales over the next month (7 June to 7 July) in pubs by three million pints if the Lionesses reach the final of the competition, the British Beer & Pub Association (BBPA) has predicted.

Football debut: For three seasons, starting with the 2019/20 campaign, Amazon will broadcast 20 Premier League matches

Amazon enters Premier League jungle

By Stuart Stone

With the broadcasting landscape set to change drastically next season with Amazon’s Premier League debut, we ask industry experts what pubs can expect

Match day staple: 'Visiting the great British pub is central to the match-day experience' according to The British Beer & Pub Association’s chief executive Brigid Simmonds

How can sport pubs help tackle poor fan behaviour?

By Stuart Stone

Given pubs are a firm fixture in fans’ match-day experience, and in light of shocking recent instances of spectators interrupting football matches to confront players, we ask what role pubs play in tackling trouble at football

Drawing a crowd: a quarter of people watching sport out of home are watching more women's sport than ever before according to Ipsos MORI

The lure of women’s sport in pubs

By Stuart Stone

A global study of sports fans found that 84% of both male and female respondents are interested in women’s sport, but how big an opportunity does it offer pubs?

Big hit: can mixed martial arts make 2019 the year it makes a breakthrough with viewers in pubs

MMA’s bid to be smash hit

By Stuart Stone

BT Sport and Sky Sports’ respective deals with the Ultimate Fighting Championship and Bellator mean that pubs will have unprecedented access to live mixed martial arts events (MMA) in 2019. But will one of the world’s fastest growing sports enjoy breakout...

Revenue driver: Phil Cutter, licensee of the Murderers, has used Formula One to boost his pub's bottom line

In association with Sky Sports

How can Formula One drive footfall?

By MA Editorial

Hear how Phil Cutter, licensee of the Murderers pub in Norwich and sport category finalist at the 2018 Great British Pub Awards has used Formula One to boost business.

Cheering on teams: What is the history of pub and sport?

MA AT 225

Beers and cheers: history of sport in pubs

By Robert Mann

Equipping punters with a pint in their hand, British pubs have long been the centre of operations for sports fans eager to cheer on their favourite teams. Here, we look back at the evolution of that development and how publicans have embraced technology...

Pub picks: Natalie Coleshill, licensee of the Milford Arms in West London, discusses her sporting picks for the year ahead

In association with Sky Sports

What sport can pubs look forward to in 2019?

By MA Editorial

Natalie Coleshill of The Milford Arms in Hounslow, west London, previews what live sport pubs can look forward to in 2019.

Pub preview: with the Six Nations just around the corner, we look ahead to this year's tournament with some of Britain and Ireland best sport pubs

The joy of Six

By Stuart Stone

It’s the envy of the southern hemisphere in sporting terms – the Six Nations rugby union tournament is here – and should help you sell plenty of beer and food, along with creating a cracking atmosphere

Standing room only: many sports fans will be standing so food that is easy to eat is a must

How are sports fans' eating habits changing?

By Stuart Stone

Sports fans have long congregated in pubs to capture the atmosphere during big TV clashes, and they have long needed feeding while they were there. But time never stands still, so how has sports pub food changed in recent years?

Bumper year: which sports will be 2019's big hitters? (Image: Getty)

Which sports will boost pub profits in 2019?

By Stuart Stone

With pubs facing an uphill struggle in matching sales figures from the 2018 Russia World Cup, The Morning Advertiser asks which emerging sports will help make up the numbers in 2019.

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