Marketing

Protz: lack of respect in brewing

Heritage means little to the marketing men

By Roger Protz

The story of Newcastle Brown Ale shows a lack of respect for Britain's great brewing history by the big brewers, says Roger Protz. Newcastle Brown...

Thrive on Five: campaign to cut VAT

Economist to join MA campaign

By Ewan Turney

The Morning Advertiser is to invite Treasury ministers to meet influential French economist Jacques Borel — the man behind the VAT cut for the...

FSB: wants more to be done

Tourism strategy falls short, says industry

By John Harrington

The Government has been accused of "tinkering around the edges" and being "long on vision, short on implementation" with its new tourism strategy....

Alcohol aisle: supermarkets under fire

Charity: restrict alcohol displays in stores

By John Harrington

Alcohol Concern has called for a ban on supermarket alcohol sales near everyday items such as milk and bread. A survey across one day in Cardiff by...

Stiffy's: push into on-trade

VC2 secures deal to grow Stiffy's brand

By Michelle Perrett

VC2, the owner of Stiffy's vodka drink, is launching a concerted push for the drink into the English and Welsh on-trade after signing a deal with...

Charity: VAT reduction would re-set the dial on UK tourism competitiveness

Join our VAT-cut campaign

By The PMA Team

The Government has only to look at France to see why a tax reduction on food would help create jobs and lower prices for consumers, says The PMA Team.

Salisbury: winning team

Swan wins Routier award

By The PMA Team

A pub operated by Salisbury Pubs has been named by Les Routiers as Gastro Pub of the Year.

Poley: wants new members

Portman Group calls for more members

By John Harrington

Drinks watchdog Portman Group is advertising for new members to join its panel that rules on breaches of the code for responsible drinks marketing.

McCoys: UBUK promotions

UBUK promotions lined up for 2011

By Robyn Black

United Biscuits has unveiled a raft of promotions and activities for 2011, including a new tie-up between Hula Hoops and Britain's Got Talent.

Stoddart: co-founded Peach in 2001

Hamish Stoddart: a peach of an idea

By Phil Mellows

Peach managing director Hamish Stoddart tells Phil Mellows about co-founding one of the most influential gastropub operations in the industry.

Protz: cracking the British market won't be easy

Any more room at the inn?

By Roger Protz

Veltins Pilsener is looking to increase its sales in Britain. A fresh style will help, says beer expert Roger Protz.

Disaronno gets TV push

Disaronno gets TV push

By Jessica Harvey Jessica

The Disaronno liqueur brand has received a doubled marketing investment, including a heavyweight TV campaign in the run up to Christmas Disaronno...

Mackey: left Global Brands

Mackey leaves Global Brands

By The PMA Team

Global Brands managing director Derek Mackey has left the company, the Morning Advertiser has learnt. Mackey took over as managing director at the...

Cameron: tourism ambitions

PM outlines tourist ambitions

By Martyn Leek, M&C Report

The Prime Minister has outlined his ambitions for the UK to become one of the top five tourist destinations in the world. Talking to travel industry...

CAMRA: more interest from American brewers

Smuttynose wins Michael Jackson Award

By Lesley Foottit

Smuttynose Brewery's Big A IPA has won the American cask real ale category for the third time at CAMRA's Great British Beer Festival.

Shandy: making a comeback

80s-style at heart of shandy campaign

By Robyn Black

The BitterSweet Partnership is mounting an '80s-in-spired campaign to revive shandy this summer. The Molson Coors business unit, which is aimed at...

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