Whyte and Mackay has secured the multi-million pound sponsorship of Leeds United.The Scotch whisky is set to replace Strongbow cider on the shirts of...
it up as a connoisseurs' delight Cognac is one of the world's most exciting and versatile spirits. Rarely has distilled wine been turned into such a...
by The PMA Team Sales of Gordon's Edge, the RTD launched by Diageo last May,have been "disappointing" with 200,000 cases sold in the UK in its first...
WKD has had its knuckles rapped by the Independent Television Commission (ITC) after viewers complained one of its adverts was homophobic, offensive...
investigation in US American regulators have begun an inquiry into Smirnoff Ice as part of a wider inquiry into the flavoured malt-beverage category....
Italian liqueur Disaronno has been forced to shelve an aroma campaign on the London Underground due to fears of a terrorist gas attack.The brand had...
For general manager Ian Tottman and the rest of his team at Pernod Ricard UK, the next couple of months will be pretty hectic as the Christmas spirit...
Mamma Mia! Martini Vermouth is being taken back to its Italian roots as part of a major repositioning of the brand.Owner Bacardi-Martini is returning...
Spirits giant Allied Domecq has completed one of the biggest ever surveys of global drinking habits.The results of the six-year research project will...
After blazing a trail through cafés, coffee shops and juice bars, the smoothie phenomenon is set to hit the licensed trade.The Juice Company has set...
The flavoured alcoholic beverage (FAB) sector has slowed down following Chancellor Gordon Brown's decision last April to raise duty by around 65 per...
During the summer Laurel Pub Company managers have gone back to the classroom to learn about wine. Phil Mellows reports on how they got on.It's half...
An advertisement for alcoholic drink WKD has been ruled offensive by the Advertising Standards Authority (ASA).The advert which appeared in the trade...
Diageo GB has added two strings to the Archers bow with the launch of new lime and cranberry variants.Having successfully broadened the Archers brand...
Ian Botham is threatening to sue Diageo for supposedly breaching his image rights as part of a national advertising campaign for Guinness.Mr Botham's...
Bacardi-Martini is rolling-out a scheme designed to raise the profile and profits of spirits in the on-trade.Following a "mystery shopper" programme...
Allied Domecq is set to add sensible drinking messages to all its packaging and advertising campaigns in an effort to set an industry trend and ward...
Finland's best selling beer, Lapin Kulta, looks set to grow its presence in the UK. By Tom InnesAlthough northern Finland has a well-maintained road...