Whether your customers still love their beer or perhaps a spirit, while others may not indulge in alcohol at all, there have been plenty of trends to take advantage of this year.
Forcing Gordon’s London Gin out of first place from last year, Gordon’s Pink Gin takes the floor showing a 185% rise in volume sales and 198% in value.
With rumours that gin is close to eclipsing vodka as the UK’s biggest spirits category, The Morning Advertiser’s Drinks List reveals what exactly is going on behind the bar.
A dip in volume and value sales over the past 12 months has not stopped Jack Daniel’s remaining the on-trade whisky category’s undisputed frontman according to The Morning Advertiser’s latest Drinks List.
The ability of rum and tequila to replicate the roaring success of the gin category will hinge on the strength of its ‘spirit and mixer’ offer, according to CGA’s Phil Montgomery.
The future of gin lies in consumers’ desire for locally sourced products of a high-quality, according to John Smith, head distiller and co-founder of Exmoor Distillery.
Sales of dark and golden rums are on the rise as in the 12 months to June 2019, dark rums were worth £127m and golden rums £383m, according to a new report.
Now is the ideal time to offer your customers a different drink to their usual because research shows people are more willing to experiment at this time of year.
A new survey has revealed 21% of participants do not feel comfortable drinking certain cocktails as they feel they are better suited to the opposite gender.
New research shows queues could be losing bartenders more customers than they realise, with the average British consumer waiting up to a whopping 12 hours a year for their cocktails.
Big kids are getting in on the Halloween action, giving pubs a big rise in drinks sales, with spirits in particular seeing strong growth, new data has suggested.
Far-reaching social, economic, political and technological uncertainty is driving the growth of a new consumer mindset and premium spirit sales, according to William Grant & Sons.
Captain Morgan aims to entice consumers who look to mix up their alcoholic drink choices during winter by launching a limited-edition gingerbread flavour.
Research has repeatedly suggested younger consumers are drinking less but according to a recent survey, pubs are benefiting from Millennials choosing spirits as their go-to tipple.
A new drinks company has made its debut with a range of cocktails for teetotallers, including the first alcohol-free versions of two popular pub drinks.
Malt Whisky Trail member – Benromach Distillery – has revealed one of its rarest single malt releases after spending half a century maturing in a former sherry hogshead cask.
Premium spirits producers could see a drop in demand this Christmas because of economic anxieties, according to the founder of a Warwickshire-based distillery.
Premium vodka brand Ketel One has challenged bartenders to make a cocktail menu using ingredients that are sourced within one square mile of their site.
Pubs can continue to serve top-selling cocktail Pornstar Martini after alcohol watchdog Portman Group ordered Marks & Spencer (M&S) to change its RTD version of the drink.
The popularity of mocktails shows no sign of stopping and will drive the premium drinks category, according to the founder of soft drinks supplier Peter Spanton Drinks.
Gin, whisky, vodka and a host of other UK spirits makers have joined forces in an effort to make the new Chancellor Sajid Javid impose a freeze on spirits duty in the next Budget.
Introducing a strong offer of non-alcoholic drinks is easier than pub operators might assume, according to the founder of spirit alternative supplier Stryyk.
Serving cocktails undoubtedly helps boost the bottom line, but can often take up too much time so pre-batch cocktails o¬ffer great quality at an amazing speed of serve.
Whisky is quickly breaking away from its long-held reputation of being a rigid, complex and confusing category, with many Brits – young and older – willing to break with said tradition.
Millennials have declared their peers are pressuring them to drink alcohol when socialising and are five times more likely to undergo such strains than older generations.
