The classic summer beverage’s value sales reached £7.2m as 4,953 hectolitres were sold – resulting in a 387% increase in volume.
WKD Blue topped the list but saw slight dips in volume and value sales as did second-placed Smirnoff Ice Red.
VK Blue value sales rose by a creditable 14.9%, complementing its boost of 14.1% in last year’s Drinks List. Not to forget its growth in volume sales too, rising 11.1%.
VK Strawberry & Lime shook up the RTD Drinks List seeing a rise of 29.6% in volume sales and a 33.8% boost in value sales.
Great uptick
Again, holding firm in sixth place for another year, VK Tropical Fruits holds firm in sixth place for another year.
The variant has saw a great uptick in value sales terms, rising by 26.3% compared to its rise in last year’s list of 8.4%.
VK Orange & Passion Fruit, despite not quite hit the same increase in value sales as last year (19.7%), but still managed to lift that statistic by 12.9%.
This makes the VK brand, as a whole, the biggest selling RTD in terms of volume, accounting for 51,723 hectolitres.
