Whyte and Mackay has secured the multi-million pound sponsorship of Leeds United.The Scotch whisky is set to replace Strongbow cider on the shirts of...
it up as a connoisseurs' delight Cognac is one of the world's most exciting and versatile spirits. Rarely has distilled wine been turned into such a...
investigation in US American regulators have begun an inquiry into Smirnoff Ice as part of a wider inquiry into the flavoured malt-beverage category....
Italian liqueur Disaronno has been forced to shelve an aroma campaign on the London Underground due to fears of a terrorist gas attack.The brand had...
For general manager Ian Tottman and the rest of his team at Pernod Ricard UK, the next couple of months will be pretty hectic as the Christmas spirit...
Mamma Mia! Martini Vermouth is being taken back to its Italian roots as part of a major repositioning of the brand.Owner Bacardi-Martini is returning...
Spirits giant Allied Domecq has completed one of the biggest ever surveys of global drinking habits.The results of the six-year research project will...
After blazing a trail through cafés, coffee shops and juice bars, the smoothie phenomenon is set to hit the licensed trade.The Juice Company has set...
During the summer Laurel Pub Company managers have gone back to the classroom to learn about wine. Phil Mellows reports on how they got on.It's half...
Diageo GB has added two strings to the Archers bow with the launch of new lime and cranberry variants.Having successfully broadened the Archers brand...
Ian Botham is threatening to sue Diageo for supposedly breaching his image rights as part of a national advertising campaign for Guinness.Mr Botham's...
Bacardi-Martini is rolling-out a scheme designed to raise the profile and profits of spirits in the on-trade.Following a "mystery shopper" programme...
Allied Domecq is set to add sensible drinking messages to all its packaging and advertising campaigns in an effort to set an industry trend and ward...
Finland's best selling beer, Lapin Kulta, looks set to grow its presence in the UK. By Tom InnesAlthough northern Finland has a well-maintained road...
A lightly sparkling vodka with extracts from exotic herbal aphrodisiacs has been unleashed into the UK white spirit market.Large Distilleries, based...
Bacardi-Martini has unveiled the latest instalment in its TV advertising campaign for Bacardi rum.The new advert, part of the brand's £7.5m "Welcome...
GuinnessUDV (GUDV) has lost the rights to distribute Jack Daniel's whiskey in the UK after US owner Brown-Forman decided to strengthen its links with...
Guinness UDV (GUDV) is looking to coax older drinkers into the growing flavoured alcoholic beverage (FAB) sector with the launch of Gordon's Edge.The...
Scotland's Morrison Bowmore Distillers (MBD) and Italy's Campari Group have joined forces to launch a new joint venture company aimed squarely at the...
Bacardi Breezer has expanded its range of flavours with the introduction of a new Ruby Grapefruit variant. Following the successful launch of Bacardi...
Friars Gate, WarringtonLocated in the Heart of the Town Centre Nightclub Circuit6AM Licence on Friday & SaturdayClose Proximity to UniversitySeparate Floors AvailablePotential to Split Subject...