Spirits & Cocktails

Loaded: new energy shot

Lad mag creates 'sex shot'

By Robyn Black

Men's magazine Loaded has entered the drinks market with a new energy shot which it promises is also a sexual stimulant. The magazine's publisher,...

Volare: 12 new varieties

Volare's flirty dozen

By Robyn Black

A host of new flavours is joining the Volare Cocktail Liqueur range — 12 new varieties will bring the range to 31.

Matthew Clark: adding to wine list

Matthew Clark builds list

By Sonya Hook

Matthew Clark is showcasing 150 new wines in its 2010 wine list. The company, which won the Wine List 2009/10 of the Year award at the...

Rekorderlig: launching strawberry-lime cider cocktail

Rekorderlig cider cocktail launched

By Sonya Hook

A cider-based summer cocktail, served in a pitcher, is ready to hit the UK's on-trade. The Strawberry & Lime Pitcher comprises chilled...

Eristoff: repackaged a year after launch

Eristoff vodka re-packaged

By Robyn Black

Bacardi-Martini is unveiling a new look for its Eristoff vodka brand, which it launched into the UK on-trade a year ago this month in a bid to rival...

Smokehead goes rock

Smokehead goes rock

By Robyn Black

Smokehead whisky is promoting its rock credentials by teaming up with Classic Rock magazine. The powerful single-malt whisky, by Ian Macleod...

Diageo: £100,000 investment

Diageo invests in Purple Flag scheme

By John Harrington

Diageo is to invest around £100,000 as headline sponsor of the 'kitemark' scheme that recognises safe and successful nighttime economies.

Funkin: new look

Funkin revamp boosts brand image

By Robyn Lewis

Fruit purée and cocktail mixer range Funkin is getting a bright and bold makeover to give greater on-shelf standout.

Malibu Cocktail Pail: roll-out now

Cocktail shake-up for Malibu drinkers

By Robyn Lewis

Cocktails in watering cans will be appearing in bars and pubs across the UK as part of a summer campaign for Malibu. Owner Pernod-Ricard is...

Gin Mare: with rosemary, basil and thyme

Gin brings a taste of Mediterranean

By Sonya Hook

A gin flavoured with olives, rosemary, basil and thyme is making its way into London pubs and bars. Gin Mare is a Mediterranean premium spirit...

Pernod: bespoke menu printing service

Pernod gets into World Cup spirit

By Sonya Hook

Pernod Ricard UK is offering pubs a bespoke menu-printing service to help grow spirit sales during the World Cup. "Share the Spirit of Football" is...

Tesco: 24 cans of Stella for £10

Tesco caught out on cheap alcohol

By John Harrington

Tesco is the only supermarket to sell alcohol below duty plus VAT, the definition of cost-price favoured by many in the off-trade — including the...

Sauza: launching cocktail shaker

Sauza to push Margaritas

By Sonya Hook

A Sauza-branded cocktail shaker has been designed for bars that wish to boost sales of Margaritas this summer. The Sauza Margarita Shaker, an...

Antica sambuca: offering PoS

Hi-Spirits offers pubs PoS for sambuca

By Sonya Hook

Hi-Spirits is offering the on-trade a free PoS kit for Antica Sambuca Longshots. The kit — which includes branded pitchers, long glasses and shot...

Evan Williams Honey Reserve: debuted at Distill

Premium vodkas target UK drinkers

By Sonya Hook

A host of vodkas from around the world were on display at Distil this month, all hoping to cash in on the UK growth in premium vodka. Argentinian...

Luxardo limoncello: relaunching

Luxardo relaunches limoncello

By Sonya Hook

A new version of limoncello — that promises a more intense lemon taste — is on its way from Cellar Trends. The new Luxardo Limoncello will...

Glenfiddich: priority for investment

First Drinks puts £50m into brands

By Sonya Hook

First Drinks has pledged to invest a total of £50m in its drinks portfolio this year, with Glenfiddich earmarked as its priority brand. The...

Smirnoff: world's top drink brand

Smirnoff named top drinks brand again

By John Harrington

Smirnoff has retained its position as the world's leading alcohol drink brand, says a survey of drinks brands by Intangible Business.

Walsh: early Easter helped in third quarter

Diageo: organic sales up 12%

By Ewan Turney

Drinks giant Diageo has reported a 12% increase in organic net sales for the third quarter to 31 March, boosted by an early Easter. Net sales were...

Inspirit: now part of Global Brands

Global Brands acquires Inspirit Brands

By Robyn Lewis

VK producer Global Brands has acquired Inspirit Brands as it looks to move into the premium end of the market. "The premium market is still a...

Brands like Irish Mist will be added to the William Grant portfolio (above)

C&C sells spirits division to William Grant

By Martyn Leek, M&C Report

C&C Group, the Irish drinks producer behind Magners cider, has sold its spirits and liqueurs division to William Grant, the group behind...

Scotch and cola: available in cans

Pre-mixed can from Whyte & Mackay

By Robyn Lewis

Busy on-trade outlets have been offered a helping hand by the launch of a canned range of pre-mixed whisky and cola. Whyte & Mackay has launched...

Southern Comfort: new packaging

Southern Comfort launches new look

By Sonya Hook

New packaging for Southern Comfort aims to give greater emphasis to capturing the spirit of New Orleans. The new look, which rolls out from May,...

Protz: Eclipse saved St Austell Brewery

A Tribute to Cornish spirit

By Roger Protz

If you brewed a beer called Daylight Robbery you would expect a loud, collective raspberry from media and consumers, says Roger Protz.

Caramel vodka: coming to the UK

Caramel vodka's UK launch

By Sonya Hook

A Spanish vodka with caramel flavours is on its way to the UK on-trade following its success abroad.

Hine Cognac: reviving Antique XO Premier Cru blend

Hine Cognac revives luxury XO blend

By Robyn Lewis

Hine Cognac, which is now distributed in the UK by Champagne house Pol Roger, is reviving its luxury Antique XO Premier Cru blend. First made in...

iShot: new energy drink hitting pubs

iShot set to energise pubs

By Sonya Hook

A new product is set to boost the on-trade's emerging energy shots market — iShot from All Day Energy.

Claymore: available to the on-trade for the first time

Claymore moves into on-trade

By Sonya Hook

Budget brand Claymore Scotch whisky has been made available to the on-trade for the first time.

Sailor Jerry: revamped for a

Sailor Jerry gets revamp

By Sonya Hook

Sailor Jerry Spiced rum has undergone a revamp that will include a new "less sweet" taste. Brand owner First Drinks said that consumer research...

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