Caramel vodka's UK launch

A Spanish vodka with caramel flavours is on its way to the on-trade.

Garvey vodka and caramel liqueur is new to the UK, but has already recorded success in its home market of Spain, where it reportedly appeals to Brits living in the Costa regions.

"It launched in Spain last year and the producer there noticed it was not only selling well in Spanish bars but also growing in popularity in the Costas with the British residents there," said Mark Todd, CEO of UK distributor KC Brands.

"The UK launch is also on trend with the move towards flavoured vodkas."

The 30% ABV drink, a premium blend of caramel and vodka, is packaged in a "quick chill" aluminium bottle and can be served chilled as a straight drink or blended to create a cocktail.

The 70cl bottles will be targeted at the on-trade, with a wholesale price of £15 to £16. Full PoS support for the brand is also available, including posters, recipe cards, branded glasses and ice buckets.

"We are well known for our support in the on-trade through our Tequila Rose brand," said Todd. "We will be working with pubs by running a sampling programme for Garvey, as well as a recipe list for cocktails."

Simple recipes include the Toffee Apple, which is a blend of Garvey and apple juice.