01-Sep-2011 By Noli Dinkovski
Drambuie is introducing a premium-end whisky made from a selection of 15-year-old Speyside malts.
25-Aug-2011 By Ewan Turney
Drinks giant Diageo has reported a small market share loss in beer and wine in Great Britain but was flat overall.
12-Aug-2011 By Jessica Harvey
Bacardi has invested £3m in the launch of a new smoky spiced rum, named Bacardi Oakheart, to target male drinkers. Bacardi Oakheart, which will be...
08-Aug-2011 By Jessica Harvey
Diageo has launched a new marketing campaign for its Gordon's gin brand, under the banner Shall We G&T Started?
28-Jul-2011 By Jessica Harvey
Diageo has launched a new global campaign for its Tanqueray London Dry Gin brand, investing more than £1m in sponsoring high-profile lifestyle...
22-Jul-2011 By Noli Dinkovski
Absolut Vodka is collaborating with a team of young artists and film-makers in a major TV and outdoor advertising campaign to align the brand with...
Reserve Brands' summer cocktails
24-Jun-2011 By Jessica Harvey
Diageo's premium spirits division, the Reserve Brands Group is set to launch a seasonal campaign aimed at helping pubs serve cocktails.
13-Jun-2011 By Mark Daniels
It's as if the health groups refuse to believe that the drinks industry might actually have good intentions at heart, says Mark Daniels.
10-Jun-2011 By Jessica Harvey
Russian Standard has unveiled a new international advertising campaign for its namesake vodka, which kicked off with TV presence on Sky Sports...
03-Jun-2011 By The PMA Team
Revolution vodka bar operator Inventive Leisure is to roll-out its Revolucion de Cuba dedicated rum bar concept after success at its first three...
25-May-2011 By Mark Wingett, M&C Report
Diageo, the global drinks group, has announced plans to restructure its international business to focus on fast growing emerging markets and said...
10-May-2011 By Michelle Perrett
The first legal action brought against a company for falsely advertising and selling its spirits as Scottish has reached a landmark settlement. The SWA successfully brought the action under the new Scotch Whisky Regulations 2009.
09-May-2011 By Robyn Black
Chocoholics can now get their fix in the pub as Thorntons has joined forces with Global Brands to launch a branded chocolate liqueur. It will...
28-Apr-2011 By Robyn Black
Another 500 pubs are to join a Diageo trial of draught cocktails this summer, the Publican's Morning Advertiser has learnt.
27-Apr-2011 By Phil Mellows
Jonathan Townsend is excited about future prospects as head of the newly independent wholesaler WaverleyTBS, as he tells Phil Mellows.
20-Apr-2011 By Jessica Harvey
Three limited edition Malibu-branded Nails Inc. varnishes will be exclusively available to consumers through on-trade voucher promotion in selected...
14-Apr-2011 By Robyn Black
Diageo has announced its intention to take on Bacardi to become the number one rum company in the world by 2015. The owner of rum brands Captain...
08-Apr-2011 By Robyn Black
New research reveals 90% of drinkers stick to the same drink all night and 52% have not decided what to order by the time they reach the bar.
06-Apr-2011 By Robyn Black
A £7m rebrand for Diageo-owned Morgan's Spiced will see it renamed Captain Morgan's Spiced, sporting a new look and supported with an on-trade...
01-Apr-2011 By Robyn Black
Following the success of last year's joint campaign, drinks giants Diageo and Coca-Cola Enterprises are joining forces to push long mixed drinks.
Pernod Ricard to support earthquake fund
29-Mar-2011 By Matt Eley Matt
Drinks giant Pernod Ricard has announced that it will donate €525,000 to support victims of the earthquake in North East Japan. The money will be...
29-Mar-2011 By Graham Ridout
Diageo is to spend £3.5m on increasing production capacity at it Caol Ila distillery on the Hebridean island of Islay. The bulk of the money will...
28-Mar-2011 By Michelle Perrett
Diageo is investing £4.6m in a summer campaign for Pimm's including a push in the north.
24-Mar-2011 By Robyn Black
Twelve new spirits have been added to the JD Wetherspoon drinks offer this week, bringing the total number of spirits it stocks to 42. All of the...
18-Mar-2011 By Michelle Perrett
Distribution of Malibu has been suspended for three weeks following a "fluctuation" in the coconut flavouring. Owner Pernod Ricard has contacted...
EXCLUSIVE: Luxardo adds Chilli and Spices flavour to sambuca range
16-Mar-2011 By Claire Dodd Claire
Luxardo has added a spicy new variant to its ever growing sambuca portfolio, with Chilli and Spices flavour. The new flavour is exclusive to the UK...
Di Cassini Sambuca relaunches with new variants
15-Mar-2011 By Michelle Perrett
Halewood International is to relaunch Di Cassini Sambuca with three new variants. The Original (White) sambuca will be joined by Liquorice (Black),...
14-Mar-2011 By Robyn Black
Sourz is set to make its TV debut as part of a seven-figure investment in the brand by distributor Maxxium. The new TV ads mark the start of a new...
11-Mar-2011 By Robyn Black
Diageo is spending £1m through March and April alone to drive sales of its Smirnoff Flavours range this spring. The company's investment includes a...
24-Feb-2011 By Gurjit Degun
G&J Greenall is to launch its Original London Dry Gin into the on-trade for the first time as part of a £1.4m investment into rebranding the gin...
Pub forum will focus on Manchester minimum price plan
23-Feb-2011 By Matt Eley Matt
Minimum pricing will be on the agenda at the British Beer & Pub Association's (BBPA) Spring Key Issues Forum next month. Mike Jones, alcohol...
18-Feb-2011 By Robyn Black
InterContinental Brands has unveiled its first marketing push after a two-year dispute with Smirnoff owner Diageo.
White Spirits Focus: The flavour of the future
17-Feb-2011 By Jessica Harvey Jessica
Coffee shops have baristas. Style bars have mixologists. And, although you may snigger at these self-important titles for those who mix drinks, we...
10-Feb-2011 By Gurjit Degun
A tax on alcohol should be applied in accordance with its strength to crackdown on preloading, an alcohol advisor told MPs at Parliament yesterday....
04-Feb-2011 By Robyn Black
Trials of frozen and layered cocktails developed by Diageo are currently underway in a small number of UK bars, the MA understands.
Bourbon: American spirit
04-Feb-2011 By Claire Dodd Claire
The thing about America is that everything is just so cool. Take lorries for example…US trucks are unnecessarily huge and therefore brilliant. As...
Trade groups demand scrapping of duty escalator
04-Feb-2011 By Matt Eley Matt
The British Beer & Pub Association (BBPA) is urging the government to freeze beer tax to give the industry a boost at the Budget next month. The...
28-Jan-2011 By Michelle Perrett
Bacardi Brown-Forman is expected to sign a deal with three major pub chains for its recently unveiled RTD Bacardi Originals cocktail range.
Martin Dinkele: Import ou non
26-Jan-2011
There's always a small frisson of excitement when I put that first pint to mouth and I know it's travelled. Not just from a brewery in West London...
26-Jan-2011 By Robyn Black
Diageo is trialling its first draught cocktail in the UK under its Smirnoff brand — the new dispense system is on trial in 500 pubs.
Whisky group calls for 'fairer' duty system in Budget
21-Jan-2011 By James Wilmore
The government has an early opportunity to start to introduce a "fairer" duty system based on a drink's alcohol content in March's Budget, the Scotch...
Bacardi launch new 'cocktails in a bottle'
21-Jan-2011 By Claire Dodd Claire
Bacardi has said it wants to 'liberate cocktails from the cocktail bar' and has launched two new cocktails-in-bottles to help pubs cash in on what it...
Bacardi enters ready to drink cocktail market
21-Jan-2011 By Michelle Perrett
Bacardi Brown Forman is launching into the ready to drink cocktail market with Bacardi Mojito and Bacardi Cuba Libre. The move is to open up the...
Ianthe Butt: My 'below-cost' booze odyssey
20-Jan-2011
Tesco, Blackfriars The cheapest wine on offer was a £3.63 Italian Merlot, a good £1.60 more than the minimum price of £2.03. FAIL Costco, Waterloo...
Limited edition Jameson launched
13-Jan-2011 By Jessica Harvey Jessica
A new limited edition bottle design of Jameson is set to launch at select on-trade venues and global duty free from next week. Speaking exclusively...
Pub is first to opt for toughened glass only
12-Jan-2011
A pub where a customer was struck with a half pint tumbler has volunteered to be first in Scotland to use only toughened glass. Glasgow venues are...
Shandy goes Turbo with new drink
10-Jan-2011 By Claire Dodd Claire
Turbo Shandy, a new drink which aims to bridge the gap between lagers and RTDs, has been launched. The drink is brewed in the Lake District and...
17-Dec-2010 By Ewan Turney
The Wine and Spirit Trade Association will expand its role on behalf of the spirits sector in the New Year.
Diageo settles Vodkat dispute
15-Dec-2010 By Matt Eley Matt
Diageo has reached an out of court settlement with drinks company InterContinental Brands (ICB) to bring an end to a two year saga over the latter's...
New vodka Zorokovich 1917 to restablish family dynasty
14-Dec-2010 By Claire Dodd Claire
An independent filmmaker has launched a new vodka brand after discovering his ancestors once owned a once prosperous distillery in the Ukraine. Dan...
