Busy on-trade outlets have been offered a helping hand by the launch of a canned range of pre-mixed whisky and cola.
Whyte & Mackay has launched the 4.5% ABV whisky & cola in 250ml cans, which — for the on-trade — are expected to appeal to busy bars, outdoor gigs and arenas that are keen to improve speed of serve.
"The new ready-to-serve cans are a great addition to our portfolio and are sure to be popular throughout the summer months with festival revellers," said on-trade director Fraser McGuire.
"The pre-mixed can is a must for outdoor and venue bars as they are compact on space and save time."