Cider makers are convinced the apple is back and more drinkers will be enjoying the original ingredient with a more artisanal approach in the upcoming months and years. But there’s still plenty of interest in flavoured varieties.
Beer and cider producers are taking advantage of healthy on-trade sales and have already launched dozens of new products this year; here we look at just a few of the biggest so far in 2017.
The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.
Heineken has reassured the pub sector that despite Tesco slashing its range of the brand’s products in half it will have “no impact” for its on-trade business.
The British Beer & Pub Association (BBPA) has hit out at the Government’s low-strength consultation, which focused on wine and cider, because beer was not included.
JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry.
Three new categories have contributed to a leap in entries to the International Brewing and Cider Awards, with 50 countries putting forward more than 1,100 products.
Cider makers must work harder to uphold the tradition and values of the drink if the segment is to have a strong future, according to National Association of Cider Makers (NACM) chair and Westons Cider managing director Helen Thomas.
Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.
Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.
Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...
We all know that gin and craft beer are the big movers and shakers in drinks trends right now. But what else is making the ground move for licensees, and what’s around the corner?
A small group of cider enthusiasts have relaunched the Taunton Cider Company (TCC) five years after the brand was killed off following a multimillion-pound acquisition in the mid-1990s.
The managing director of Westons Cider, Helen Thomas, has been elected chair of the National Association of Cider Makers (NACM) for the second time in her career.
Cider has literally led to new foundations at the historic Star Inn, where landlord Ian Thompson and his team have created an outhouse to serve the tipple from in warmer months.
York Brewery’s Foleys Tap House, the former head office for the 19th-century Pearl Life Assurance Loan Investment Company, is typically Leeds – shabby, honest and chic all at the same time.
Cider is too often overlooked in favour of other drinks when it comes to pairing dishes with food. But these brews have just as much a right to be drink alongside good eats. Jane Peyton reports
Packaged cider is growing in popularity among customers, but fridges and back bars are as tight on space as ever before. Getting the balance right could make or break your cider sales, Nigel Huddleston reports
Cider producer Orchard Pig rocked Oxfordshire’s Wilderness Festival this summer with record sales, after cementing its place as the event’s sole cider provider.
Beer behemoth Molson Coors, owner of brews including Sharp’s and Cobra, will buy and develop more beer and cider brands in a bid to expand its recently launched premium Brew + Press range.
Beer giant Molson Coors, the home of big names including Carling, has launched a premium collection of beers and ciders curated by specialists under its new Brew + Press brand.
In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well
Cider maker Westons has snagged Purity Brewing Company’s director of sales Darryl Hinksman to head its newly created customer marketing and insight department.
“We need to educate people to let them know that it is OK to drink beer and cider with your food” said drinks educator and beer sommelier Jane Peyton at Publican’s Morning Advertiser’s (PMA) Future Trends: Beer and Cider event.
Cider volumes and value sales have seen the most growth in the on-trade than the off-trade in the past 12 months, while the average cost of a pint in a pub is three times as much than in a shop, according to Westons in its first cider report.
‘Generation Z’ tends to get a rough ride in the press, being simultaneously branded as humourless tech-obsessives and shameless social media self-promoters.
Licensees face a key challenge in keeping their beer and cider offer fresh in the face of ‘disloyal’ consumers and disruptive operators encroaching on their market share, according to a leading on-trade expert.
Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit & Lime and Raspberry & Pomegranate liquids – a blend of fruit flavours and vodka.
Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home.
The macro trends affecting the on-trade, women and families, food, technology and the demand for premium experiences are just a few of the topics Heineken's brand director for cider Emma Sherwood-Smith will discuss at this month's Future Trends:...
Not enough is being done by the cider industry and pubs to push the fermented apple tipple with food, Thatchers' managing director Martin Thatcher has told the Publican's Morning Advertiser (PMA).
The Advertising Standards Agency (ASA) has dismissed fears from Alcohol Concern that an online promotion for Bulmers cider could hold ‘particular appeal’ for people under the age of 18.
Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits
Cider maker Thatchers has reported a sixth consecutive year of growth ahead of the rest of the cider market, which is, in part, down to the increased popularity of its premium ciders.
Matching beer and cider with food could be a "double whammy" for pubs when it comes to standing out from a competitor, three food and drink experts have told the Publican's Morning Advertiser (PMA).
Beer and cider experts will come together next month to determine what customers are likely to drink in pubs in the future, at the first Future Trends: Beer and Cider event in London.
