It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...
Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).
Just one in ten people believe that increased taxes on alcohol go towards helping those who misuse the substance, according to new research by alcohol consumer organisation Drinkers’ Voice.
Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.
It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?
Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.
Like-for-like sales in Britain’s pub, bar and restaurant groups were ahead just 0.2% nationally compared to last August, according to the latest figures from the Coffer Peach Business Tracker.
Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.
The number of people seriously injured in drink drive accidents has risen by 9% over the space of a year, according to the latest statistics from the Department for Transport (DfT).
Drinks wholesaler Matthew Clark has expanded its Boutique Beers and premium Cider House ranges in a bid to tap into consumer demand for new and different styles.
Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.
Operators should expect to see more new craft beer and cider launches in the months ahead as experts in the sector predict a dramatic boost in consumer interest.
Operators investing little or nothing in beer and cider hygiene training must change their ways or risk a severe drop in sales, a panel of sector experts has warned.
BrewDog will dramatically expand its international business by pumping funds into markets such as France, Australia and Asia, as the brewer’s founders aim to be the largest craft brewer in the world.
A drinks company that delivers alcohol to people’s homes struck the wrong chord with the Advertising Standards Authority (ASA) after using memes promoting “unwise” alcohol consumption.
The alcohol-free beer category will become as attractive to drinkers as the regular alcohol categories soon, according to award-winning beer writer Pete Brown.
Demands for a more prosperous pub and drinks industry have been set out by sector organisations the Campaign for Real Ale (CAMRA) and the Wine and Spirits Trade Association (WSTA) ahead of the general election.
Brooklyn Brewery’s Scorcher IPA has launched in 30-litre kegs and Martell has “refreshed” the cognac category with a new liquid and packaging, but what have other brands been up to in recent weeks?
Premiumisation, craft and sharing are key concepts for cider and the rejuvenation of the apple sector is a big driver in the on-trade. Nikkie Sutton reports.
The multitude of sub categories of cider are ensuring the sector continues to thrive and will be a welcome tipple for many during summer. Nikkie Sutton reports.
Cider brand Sheppy’s redesign was critical to continue the brand’s growth and bolster its planned advance in the on-trade, The Morning Advertiser (MA) understands.
Cleaning beer lines every seven days is not necessarily the tell of good hygiene, on-trade cellar sanitisation firm Avani has claimed after a report outed the ‘dirtiest’ beer in Britain.
Operators in the south-west of England have been called out by this year’s Beer Quality Report as the most likely in the UK to pour pints from unclean lines.
Pubs face potential ruin if they do not improve the quality of their beer, especially in an environment of increased costs and competition from the likes of coffee shops and fast-food outlets, sector experts have warned.
