Sheppy’s Cider makes move into cans

18-Oct-2017 - Last updated on 18-Oct-2017 at 14:24 GMT

In the can: new VAT 14 and VAT 07 are named after the vats used to mature the cider

Traditional cider maker Sheppy’s has unveiled two premium varieties of canned cider, the company’s first foray into the dispense method.

Named after the actual vats used to mature Sheppy’s cider for more than 200 years, VAT 14 and VAT 07 are packaged in 330ml cans. VAT 14 is the producer’s Premium Classic Cider (5% ABV), while VAT 07 is its Premium Cloudy Cider (4.5% ABV).

New branding

The launch coincides with a new look for Sheppy’s, as the brand aims to cement its premium positioning and reinforce the authenticity of the brand.

Discussing the launch of the canned range, master of cider David Sheppy said: "We are extremely excited about the launch of our cans. This is something we have wanted to do for a while and after our recent rebrand, we felt it was the perfect time.

“Cans are great as they offer a smaller serving size, are lighter than glass bottles, take up less shelf space - and leave less carbon footprint.