Cider

Gaymers: new fruit cider

Gaymers develops its fruit ciders

By Sonya Hook

A fruit cider made with the juice of strawberries, blackberries and blackcurrants will join the Gaymers range this spring. Over one million people...

Price of cider is set to rise

Cider prices could rise 10p a pint

By Ewan Turney

Cider could increase by 10p a pint, following the Chancellor's decision to hike duty by 13% from Sunday. Alastair Darling unveiled plans to iron out...

Darling: increased duty yet again

Beer duty up 5%, cider up 13%

By Ewan Turney

Beer duty will increase by a further 5% — adding 8p a pint at the pumps — as the Chancellor delivered yet another dagger to the heart of the pub trade.

Strongbow: ads will hit nationals tomorrow

Strongbow toasts Oscars red carpet fitters

By Ewan Turney

Strongbow cider is toasting the red carpet fitters as part of a tactical press campaign to coincide with the coverage of the Oscars. The press ads...

Brothers: new cider launch

Brothers launches apple cider

By Robyn Lewis

Brothers Cider boosts the cider category with a new apple offer to join its pear and flavoured range and £2.75m investment

Marrydown: emphasis on premium ingredients

Merrydown cider is revamped

By Sonya Hook

Merrydown cider has been revamped to give emphasis to its premium ingredients on a new front label.

Aspall: wins four of six cider awards

Aspall wins big at World's Best Cider Awards

By Lesley Foottit

Aspall Premier Cru has won the title of World's Best Cider for the second year running. The premium cider brand picked up four out of six possible...

Thatchers: launches new berry cider

Thatchers brings out Ciderberry

By Sonya Hook

Thatchers is ready to liven up the cider category for 2010 with the launch of a new fruity cider. The 5.4% abv Ciderberry is a rich, red, medium...

Kopparberg: £1.5m investment

£1.5m spend to boost Kopparberg cider

By Sonya Hook

Ciders of Sweden is pouring £1.5m into its 2010 marketing investment for its Kopparberg brand. The company is planning to ramp up its advertising...

Magners: 15% decline in GB volumes for three months to 30 November

Cider market tough, says Magners producer

By Ewan Turney

The cider market in Great Britain continues to be tough, according to Magners producer C&C Group, which announced a 15% decline in volumes for...

Aspall: providing festive warmth

Aspall brings back mulled cider

By Sonya Hook

Aspall will be providing some warming festive cheer for selected top-end on-trade outlets this Christmas. The cider producer is bringing back its...

Cider producers are diversifying

Cider-makers aim to develop sector

By Sonya Hook

Cider producers are diversifying into new categories in a bid to develop new drinking occasions for the drink. Recent innovations include mulled...

Aspall Cyder: pie launch

Aspall launches cider pie at Fuller's pubs

By Ewan Turney

Aspall Cyder has developed a pie in conjunction with Fuller's Ale & Pie pubs as part of its focus on food and cider matching. The Chicken, Apple...

Bulmers: Pear version only in bottles

Bulmers Pear ditches draught

By Robyn Lewis

Scottish & Newcastle has announced it is axing Bulmers Pear on draught after just under a year, preferring instead to concentrate on the bottled...

Magners: taste test search underway

Magners searches for official taste tester

By Ewan Turney

Irish cider Magners has launched a search to find an official taste tester with a salary of £50,000. The search for the honorary position is...

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