Carling Cider offers on-trade support in £5.4m campaign

The brand has added 2,300 on-trade distribution points this year and recorded MAT growth of 71% across on and off-trade.

Molson Coors’ above the line media campaign will include TV, outdoor and digital advertising, supported by a 12 week ‘experiential’ campaign, with on-trade support aiming to trial the product and increase distribution.

Jim Shearer, brand director, Carling at Molson Coors UK, said: “We are committed to exciting drinkers in the mainstream cider category with the Carling British Cider range.

“When launching the brand we focused on developing a high quality liquid – with one of the highest juice contents in the industry – and have seen multiple award wins from both consumers and the wider industry.”

Awards​

Carling British Cider Apple received its second gold at the International Brewery Awards at the beginning of the year and was named Product of the Year (POY) 2015 following votes from more than 10,000 UK households.

“Through our investment in a new media campaign, we hope to engage and delight our loyal drinkers, create awareness with new audiences and drive incremental growth in the category,” Shearer added. 

Interested in the cider category? Here are 10 reasons to attend our Cider Trends Summit next month​​​