Carling British Cider gets a new look
As part of the new look, the logo now resembles an apple, referencing the message that the cider is made with 65% apple juice.
“The redesign of Carling British Cider brings the trust and familiarity of Carling and mixes it with a contemporary and dynamic premium cider,” said brand manager Jim Shearer.
“We look forward to continuing to bring new thinking to the cider market, which we believe offers a superb opportunity for growth.”
The new packaging for is set to hit shelves this month for the Apple variant, with Cherry following later in the year.
This time last year rival Magners unveiled a new look to help reinforce the brand's Irish heritage.
