Jägerbomb this and you’ll be in serious trouble because the launch of Jägermeister’s first super-premium herbal liqueur Manifest has been developed for the discerning drinker.
Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.
Pubs and bars have the opportunity to win up to £2,500 worth of premium alcohol products in an exclusive, festive Pernod Ricard UK competition in association with The Morning Advertiser.
Brexit and Trump are not big business concerns for Jack Daniel’s (JD), which is to grow its understanding of pub culture in the brand’s largest export market the UK. However, further legalisation of marijuana in the US could pose an issue.
The Porn Star Martini has taken the UK by storm, but some long-time drinkers of the cocktail might be looking to try something a little different. Why not try this gin twist?
Diversifying an historic brand has allowed Diageo-owned Haig Club to move whisky in front of a younger demographic, according to global whisky master Ewan Gunn.
This gin-based short drink was invented by Jess Hunter, assistant manager at the Queen Charlotte in Windsor, which was shortlisted in the Diageo-sponsored Great British Pub Awards Spirits Pub/Bar of the Year category 2016
Spirits drinkers’ pockets are expected to be hit by an inflation-induced price hike, following a similar story for wine, the Wine and Spirits Trade Association (WSTA) has warned.
Charles Wells has produced a new lighter variant of its classic Bombardier Burning Gold and Glorious England cask variants, in an attempt to tap into craft ale drinkers and lighter, lower-ABV beer drinking consumers.
New World Trading Company's head of bars Nick Whitby reveals his secrets to rising to the top in one of the UK's most successful pub and bar companies.
International footballing superstar, underwear model and now whisky connoisseur David Beckham loves nothing more than a quiet visit to his local pub for a traditional Sunday roast, he says over a glass of his recently launched Haig Club Clubman. Nicholas...
Consumers will spend up to 24% more on a cocktail that has been served properly and to a high-standard, according to exclusive research by CGA Strategy.
Newcastle is the home of Britain’s best pub cocktail, a panel of drinks experts unanimously decided at The Morning Advertiser’s (MA) Future Trends: Spirits event in London yesterday (3 October).
If you’re thinking about turning your country pub into an elite restaurant destination, are keen to adopt the latest trends or are simply looking for ways to generate extra income, then read on.
Ben Branson, founder of the UK’s first alcohol-free ‘spirit’ Seedlip, has revealed his plans to expand into the US, after the brand’s successful UK launch just 10 months ago.
Operators will descend on London’s Royal Institution next month for the must-attend Future Trends: Spirits event where top trends, innovations and new products will be exclusively revealed. Here are the top 10 reasons why you must not miss it.
Pubco Greene King has launched a free wine and spirits tool kit to help operators drive sales in the categories, which it claims can be challenging for licensees who feel they “lack the expertise” to put together a strong offer.
Gin’s popularity will only endure if distillers continue to innovate beyond the label on the bottle and start producing more innovative flavours, a Yorkshire gin maker has claimed ahead of his return to the Future Trends: Spirits event next month.
Spirits and wine are giving beer a run for its money, with the two categories now accounting for almost half (49%) of value sales in new pubs, bars and restaurants.
Sales of rum in the UK on-trade are growing at 17% and pubs can do more to benefit from the boom, according to Pernod Ricard UK on-trade channel director Ian Peart ahead of the company’s study tour session at The Morning Advertiser’s (MA) Future Trends:...
TOP SHELF:Ignite your gunpowder even if it’s soaked in gin, says independent alcoholic drinks company Slingsby with its newly-launched 57% ABV navy-strength variant of its Artisan Gin.
David Beckham and Diageo are back with their latest expression of Haig Club – Haig Club Clubman – which is a more affordable and accessible liquid than the original.
TOP SHELF:This smooth (not crunchy) 5.8% ABV Peanut Butter Milk Stout has been imported into the UK for the first time by global drinks importer Heathwick from American craft brewery Tailgate Beer.
The entrepreneurs behind the Craft Gin Club secured a £75,000 investment for a 12.5% stake in their business from Sarah Willingham in last night’s (24 July) episode of Dragons' Den on BBC.
Each week millions of cups of coffee are sold in pubs, so finding ways to tap into rising customer demand for coffee during evening trade could be a big win for operators. Here are three coffee cocktails you should try
Dark and spiced rums are rising in popularity, so it's time to put some easy and refreshing rum cocktails on your bar menu, such as the Golden Daiquiri.
Brexit will impact the UK’s spirits category, but operators can benefit from any negativity by focusing on their customers’ needs, according to William Grant & Sons’ managing director for UK & Ireland.
Diageo-backed Distill Ventures is to invest in the world’s first distilled non-alcoholic spirit made by Seedlip, which is expected to be added to the spirit giant’s alcohol-free drinks portfolio.
Premium soft drinks, twists on classic cocktails and balancing drinks with bitters are the top three drinks trends Love Drinks’ founder and managing director Kirsty Loveday has said pubs should tap into.
Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit & Lime and Raspberry & Pomegranate liquids – a blend of fruit flavours and vodka.
Gin has long discarded its negative early image and is regarded as a sophisticated drink with wide appeal and at the top of the list of many discerning drinkers’ bar calls. But what’s next now the liquor has made it so high? Nicholas Robinson investigates
Branded spirits supplier Maxxium will restructure its business to better reflect the modern-day spirits market and to capitalise in growth areas, such as major UK cities.
A complete range of affordable own-label spirits including gin, vodka, whisky, rum and absinthe have been launched into the on-trade by the owners of La Fée Absinthe under the name of ENVY & NV Spirits.
The Negroni is a simple cocktail to make, as it consists of just three ingredients used in equal measures and doesn't require shaking or even stirring (although there is some debate about that). Bar staff at the gin and rum bar the Merchant House...
Pushing premium wines and spirits can help the on-trade grow sales by more than £2.5bn over the next five years, according to data released by Pernod Ricard UK.
Cointreau has launched a grant programme in conjunction with French actress Laetitia Casta to help budding independent creatives by pumping £20,000 into one fledgling scheme.
