Marketing

Film makers highlighting demise of British pub optimistic for sector's future

14-Mar-2018 By Georgina Townshend

The people behind a film that raises awareness of the demise of the British pub have said although it's still a "very challenging time to be a publican", they believe there is now "more positivity" in the industry from when they...

Pub claims 'fake parking ticket' campaign was a success

22-Jan-2018 By Georgina Townshend

A pub has apologised for any offence caused after it placed fake parking tickets on cars around the site advertising 50% off its new menu but claims although it was a "headache", it was also a success.

'Oldest community-owned' pub celebrates 20th anniversary

28-Jun-2017 By Fred A'Court

What is believed to be the longest running community-owned pub in the UK celebrates its 20th anniversary on Saturday (1 July).

Pubs and bars host fundraiser for Grenfell Tower victims

28-Jun-2017 By Fred A'Court

In a show of united community spirit, some of London’s top bars are throwing a fundraising event to support victims of the Grenfell Tower tragedy.

Is social media ruining the UK's pub culture?

08-May-2017 By Nikkie Sutton

Millennials are drinking less than any other age group and licensees have put the blame on social media, but is this really the case?

CAMRA reacts to reports of pubs ‘banning swearing’

21-Apr-2017 By Helen Gilbert

Pubs should be “encouraging good behaviour” in pubs rather than opting for complete bans on those who swear, the Campaign for Real Ale (CAMRA) has said.

Pub slams ‘unscrupulous untruths’ in TripAdvisor review

18-Apr-2017 By Nikkie Sutton

A pub has slammed one customer’s review on TripAdvisor, which criticised its staff, toilets and interior design, calling their comments ‘unscrupulous untruths’.

Innis & Gunn’s ‘not to be opened for 100 years’ beer

26-Jul-2016 By Nicholas Robinson

Scottish craft brewer Innis & Gunn has gone to extreme lengths to ensure its latest limited edition beer Vintage remains in stock.

Double pub food sales with neurogastronomy?

06-Oct-2015 By Nicholas Robinson

Encouraging diners to use more senses than just the taste buds could boost your profits. Nicholas Robinson explains how neurogastronomy can be used to enhance every diner’s experience

Diageo to provide calories and alcohol content per typical serve

19-Mar-2015 By Robyn Black

Smirnoff vodka and Guinness beer owner, Diageo, will become the first drinks company to provide drinkers with information on both nutritional information and alcohol content per typical serve, it announced today (19 March 2015).

Beer Innovation Summit returns for third year

28-Jan-2015 By Mike Berry

The Publican’s Morning Advertiser’s dedicated beer category event — the Beer Innovation Summit — is returning again this year to a new venue.

American-style cloudy cider Lazy Jack's gets its first campaign

25-Nov-2014 By Robyn Black

A classic American Chevy will be travelling around the UK this winter, as part of the first campaign for Lazy Jack’s, the US-style cloudy apple cider, aimed at 22 to 30 year-old consumers.

Why sexist beer marketing isn't just "banter"

13-Nov-2014 By Robyn Black

“Is banter now dead?”“It’s just a bit of a bar room giggle.”“Taking ourselves far too seriously. Sad”

JW Lees comes under fire for sexist marketing

05-Nov-2014 By Robyn Black

Manchester brewery JW Lees has come under fire for a campaign that urges drinkers to stay out for one more pint.

BrewDog bribes FIFA to bring World Cup to Scotland

26-Jun-2014 By Robyn Black

BrewDog has waded into the FIFA controversy with a beer to “bribe” president Sepp Blatter to award Scotland the 2022 World Cup.

Heineken unveils new trade website for pubs

29-May-2014 By Robyn Black

Heineken Online, a new trade website designed to make ordering easier as well as acting as a business-boosting tool, has been launched.

Video: New Hooch ad starring Keith Lemon

22-May-2014 By Robyn Black

A new TV ad for Hooch, starring Keith Lemon, is to launch this evening (Thursday 22 May) during Celebrity Juice on ITV2.

WKD ads fall foul of ASA rules

02-Apr-2014 By Robyn Black

Alcopop brand WKD has been rapped over the knuckles by the Advertising Standards Authority (ASA) for three of its adverts.

Grumpy Gorillas to promote responsible drinking this New Year

18-Dec-2013 By Robyn Black

New Year revellers in London and Edinburgh will be reminded to monitor their booze intake by a grumpy gorilla this year.

Tribute re-branded as Cornish pale ale

20-May-2013 By Robyn Black

St Austell’s flagship Tribute brand is to be re-launched as a ‘Cornish pale ale’ to capitalise on its provenance and encourage trial by making it clear to drinkers what to expect from the beer.

Jägermeister to shift focus away from Jägerbombs with biggest marketing spend

16-Nov-2012 By Robyn Black

Jägermeister is to get its biggest investment in the UK to date, with its first consumer advertising campaign set to launch on 26 November.

Major marketing push for Grolsch

05-Jul-2012 By Robyn Black

A bigger bottle, new fonts, glassware and a major marketing push all form part of a rebrand for Dutch lager Grolsch.

New BarSupermarket.com website launched for official branded merchandise

29-May-2012

Licensed UK establishments can now take charge of their point of sale needs with the launch of BarSupermarket.com, a fantastic new website exclusively for official branded glassware, bar accessories, promotional clothing, outdoor merchandise and an extensive...

Heineken UK: New campaign for Tiger beer

22-May-2012 By Matthew Moggridge

Heineken UK is to focus on the fast-paced, Far Eastern energy of cities like Singapore and Kuala Lumpur for the latest outing of its Tiger Beer Hidden Depths campaign, in which consumers are invited to ‘look beyond the obvious’.

Courvoisier: demystifying the Cognac cocktail

02-May-2012 By Matthew Moggridge

Courvoisier, a leading Cognac from Maxxium UK, is collaborating with three top mixologists in the development of a major consumer cocktail event this summer.