Food & Drink

Carling ads cleared by ASA

Carling ads cleared by ASA

By Ewan Turney

Carling's two "You know who your mates are" TV ads have been cleared by the Advertising Standards Authority

Marston's unveils talkSport sponsorship

Marston's unveils talkSport sponsorship

Marston's, the official beer of England cricket, is to sponsor talkSPORT radio's cricket coverage this summer. The six-figure deal will see Marston's...

Premium status

Premium status

"Worth-more" brands are the key to SABMiller's UK strategy, as MD Gary Whitlie tells the Morning Advertiser After being founded in 1895, South...

Imogen Pudduck, Red Bull

Imogen Pudduck, Red Bull

By MA reporter

In my opinion, loyalty schemes can be a good idea if your target market is heavily weighted towards, for example, the student market, which can be...

Sara Lewis, Diageo GB

Sara Lewis, Diageo GB

By MA reporter

The main purpose of any loyalty scheme is to put more cash in the till by giving something of value back to the customer. Good schemes are an...

S&N to offer Heineken brands by late summer

S&N to offer Heineken brands by late summer

By The PMA Team

Licensees will start to see Scottish & Newcastle UK offering Heineken brands by the end of the summer. That is according to Jeremy Blood, who has...

Adnams plans to double operating profit

Adnams plans to double operating profit

By Ewan Turney

Suffolk based brewer and operator Adnams plans to double operating profit within five years. Speaking at the company's AGM, executive chairman...

Meteoric rise

Meteoric rise

Following its rapid growth over the last 18 months, Noli Dinkovski discovers Kopparberg is ready to capitalise on its unique heritage With provenance...

Enlightened times

Enlightened times

Light variants are gradually making their mark in the UK. Nigel Huddleston reports So-called "light" alcohol brands have struggled to establish a...

Pear perception

Pear perception

Getting the message across about the difference between pear cider and perry is a major marketing challenge. Nigel Huddleston reports One of the main...

A bubbly sector

A bubbly sector

Despite adverse conditions, cider continues to flourish, as Nigel Huddleston found out It says a lot for cider's market performance in the last five...

Money well spent

Money well spent

"Our ambition is to be as socially responsible as possible, with the intention of drastically reducing our carbon footprint and eventually becoming...

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